How many employees work at Viaplay Group?
Viaplay Group AB (VPLAY.B) has approximately 1,319 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Viaplay Group's total headcount has declined 26.4% from 1,794 employees in 2023 to 1,319 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Viaplay Group hiring right now?
Yes, Viaplay Group is actively hiring. Viaplay Group had 22 active job postings in 2025, a 8.7% decline from 2024 — see job openings & hiring trends.
About Viaplay Group's Workforce
Viaplay Group AB (VPLAY.B) is a Media and Entertainment company that employs 1,319 people worldwide as of December 2025. It is the 9th-largest by headcount among its peers. Founded in 2017, the company is headquartered in Stockholm, Sweden and trades on the NASDAQ Stockholm.
Viaplay Group's workforce has declined 26.4% from 2023 to 2025, though it is up 5.7% year over year in 2025. It fell to a low of 1,247 in 2024 Q4 before recovering. Its workforce is concentrated most in Sweden (52.2%), followed by Norway (12.4%) and Denmark (12.2%), with Spain, its fastest-growing location.
Viaplay Group's largest functional groups are Finance and Operations (47.5%), Engineering (29.7%), and Sales and Marketing (22.8%), with Sales and Marketing growing fastest (up 8.0%). Median employee tenure is 4.0 years. The average salary is $85,781, ranging from a median of $122,000 in Northern America to $21,000 in Eastern Europe.
Viaplay Group's active job postings fell 8.7% in 2025 to 22, with new postings per month cooling from 20 in 2023 to 17 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Viaplay Group
workforce metrics
Headcount
1.3k
5.7% YoY
Avg. Salary
$85.8k
1.8% YoY
Tenure
4.0yr
0.6yr YoY
Growth Rate
5.7%
16.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Viaplay Group. Compare to peers, export the dataset, and access the full quarterly history.
- Viaplay Group had 1,319 employees in 2025, a 5.7% increase (+72) from 2024.
- Viaplay Group had 1,247 employees in 2024, a 10.4% decline (-137) from 2023.
- Viaplay Group had 1,384 employees in 2023, a 25.1% decline (-397) from 2022.
Viaplay Group's total workforce has grown from 1,247 employees in 2024 to 1,319 in 2025. Viaplay Group's headcount peaked at 1,812 in 2023 before declining in 2024 and recovering through 2025.
Viaplay Group AB — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 1,319 | +72 | +5.7% |
| 2025 | Q3 | 1,296 | +4 | +0.4% |
| 2025 | Q2 | 1,251 | -69 | -5.4% |
| 2025 | Q1 | 1,259 | -88 | -6.8% |
| 2024 | Q4 | 1,247 | -137 | -10.4% |
| 2024 | Q3 | 1,292 | -285 | -19.9% |
| 2024 | Q2 | 1,320 | -492 | -31.4% |
| 2024 | Q1 | 1,347 | -447 | -28.4% |
| 2023 | Q4 | 1,384 | -397 | -25.1% |
| 2023 | Q3 | 1,577 | -175 | -10.5% |
| 2023 | Q2 | 1,812 | +86 | +4.9% |
| 2023 | Q1 | 1,794 | +88 | +5.0% |
Want to see Viaplay Group's complete headcount history back to 2017, including quarterly breakdowns?
Sweden accounts for the largest share of Viaplay Group's global workforce with approximately 52% of total employees, followed by Norway and Denmark. Viaplay Group's headcount in Spain is growing fastest among its major locations, up 19.6% year over year in 2025.
Viaplay Group employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Sweden | 675 | 52.2% | +4.1% |
| Norway | 161 | 12.4% | +4.9% |
| Denmark | 157 | 12.2% | +7.6% |
| United Kingdom | 113 | 8.7% | -4.6% |
| Spain | 50 | 3.9% | +19.6% |
| Ireland | 34 | 2.6% | +2.3% |
| Finland | 29 | 2.2% | -13.9% |
| Netherlands | 28 | 2.2% | +9.0% |
| Poland | 11 | 0.9% | -56.8% |
| United States | 8 | 0.6% | -23.1% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Viaplay Group's largest employee groups are Finance and Operations (47.5%), Engineering (29.7%), and Sales and Marketing (22.8%).
Viaplay Group employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 611 | 47.5% | +2.9% |
| Engineering | 382 | 29.7% | -1.0% |
| Sales and Marketing | 294 | 22.8% | +8.0% |
Compare Viaplay Group's department mix to industry peers.
Viaplay Group's average employee salary is $85,781 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.4x the global average. Pay is lowest in Eastern Europe, at a median of $21,000.
Viaplay Group median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $122,000 |
| Northern Europe | $74,000 |
| Western Europe | $64,000 |
| Southern Europe | $56,000 |
| Eastern Europe | $21,000 |
| Sub-Saharan Africa | $16,000 |
| South-Eastern Asia | $6,000 |
| Southern Asia | $6,000 |
| Southern America | $5,000 |
Unlock salary by role, level, and city — and compare to Viaplay Group's industry peers.
- Viaplay Group had 22 active job postings in 2025, a 8.7% decline (-2) from 2024.
- Viaplay Group had 24 active job postings in 2024, a 23.3% increase (+5) from 2023.
- Viaplay Group had 19 active job postings in 2023, a 5.1% decline from 2022.
- Hiring velocity in 2025: 17 new roles/month, down from 24 in 2024 and 20 in 2023. New metric
Viaplay Group's hiring is slowing: active job postings fell 8.7% in 2025 to 22, with new postings per month cooling from 20 in 2023 to 17 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Viaplay Group's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Viaplay Group growing?
- In 2025, Viaplay Group's headcount grew 5.7% to 1,319 employees, up from 1,247 in 2024.
- Where are Viaplay Group employees located?
- Most Viaplay Group employees are based in Sweden (52.2% of headcount), followed by Norway and Denmark.
- What is the average salary at Viaplay Group?
- The average employee salary at Viaplay Group is approximately $85.8k per year.
- How many people does Viaplay Group hire per year?
- In 2025, Viaplay Group opened roughly 204 new roles — about 17 per month.
- When was Viaplay Group founded and where is it headquartered?
- Viaplay Group was founded in 2017 and is headquartered in Stockholm, Sweden.
See something that doesn't look right? Reach out and our team will review it.