How many employees work at UPD?
UPD Sdn. Bhd. has approximately 633 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. UPD's total headcount has declined 1.4% from 641 employees in 2023 to 633 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is UPD hiring right now?
Yes, UPD is actively hiring. UPD had 1 active job postings in 2026, a 66.7% decline from 2025 — see job openings & hiring trends.
About UPD's Workforce
UPD Sdn. Bhd. is a Marketing and Advertising Services company that employs 633 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. The company is headquartered in Petaling Jaya, Malaysia.
UPD's workforce has declined 1.4% from 2023 to 2026, and is down 0.7% year over year in 2026. The headcount fell to a low of 626 in 2024 Q3 before recovering. Its workforce is concentrated most in South Africa (75.6%), followed by the United States (11.5%) and India (2.0%), with the United States identified as its fastest-growing location.
UPD's largest functional groups are Finance and Operations (45.7%), Sales and Marketing (32.4%), and Engineering (21.9%), with Finance and Operations growing fastest (up 0.7%). The average tenure is 3.5 years, and the average salary stands at $20,267, with a regional spread from a median of $50,000 in Northern America to $5,000 in Southern Asia.
UPD's active job postings fell 66.7% in 2026 to 1, while new postings per month rose from 0 in 2023 to 1 in 2026. Overall employee sentiment is negative and broadly stable.
Sourced from Revelio Labs workforce data.
As of March 2026
UPD
workforce metrics
Headcount
633
0.7% YoY
Avg. Salary
$20.3k
0.2% YoY
Tenure
3.5yr
0.1yr YoY
Growth Rate
-0.7%
1.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for UPD. Compare to peers, export the dataset, and access the full quarterly history.
- UPD had 633 employees in 2026, a 0.7% decline (+4) from 2025.
- UPD had 631 employees in 2025, a 0.5% decline (+3) from 2024.
- UPD had 628 employees in 2024, a 0.7% decline (-22) from 2023.
- UPD had 650 employees in 2023, a 1.5% increase (+8) from 2022.
UPD's total workforce has grown from 626 employees in 2024 to 633 in 2026. UPD's headcount peaked at 650 in 2023 before declining in 2024 and recovering through 2025 and 2026.
UPD Sdn. Bhd. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 633 | +4 | -0.7% |
| 2025 | Q4 | 631 | +3 | -0.5% |
| 2025 | Q3 | 636 | +10 | +1.0% |
| 2025 | Q2 | 635 | +6 | +1.5% |
| 2025 | Q1 | 629 | -13 | +0.3% |
| 2024 | Q4 | 628 | -22 | -0.7% |
| 2024 | Q3 | 626 | -18 | -0.8% |
| 2024 | Q2 | 629 | -12 | -0.3% |
| 2024 | Q1 | 642 | +0 | +0.8% |
| 2023 | Q4 | 650 | +8 | +1.5% |
| 2023 | Q3 | 644 | +5 | +1.8% |
| 2023 | Q2 | 641 | +5 | +1.2% |
Want to see UPD's complete headcount history back to 2008, including quarterly breakdowns?
South Africa accounts for the largest share of UPD's global workforce with approximately 76% of total employees, followed by the United States and India.
UPD employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| South Africa | 475 | 75.6% | -0.5% |
| United States | 72 | 11.5% | +0.0% |
| India | 12 | 2.0% | +0.0% |
| Philippines | 12 | 1.9% | +0.0% |
| Switzerland | 7 | 1.2% | +0.0% |
| United Kingdom | 6 | 1.0% | +0.0% |
| Pakistan | 5 | 0.8% | +0.0% |
| Mexico | 3 | 0.5% | +0.0% |
| Nigeria | 3 | 0.5% | -20.1% |
| Australia | 3 | 0.5% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
UPD's largest employee groups are Finance and Operations (45.7%), Sales and Marketing (32.4%), and Engineering (21.9%).
UPD employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 274 | 45.7% | +0.7% |
| Sales and Marketing | 194 | 32.4% | -1.3% |
| Engineering | 132 | 21.9% | -0.9% |
Compare UPD's department mix to industry peers.
UPD's average employee salary is $20,267 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.5x the global average. Pay is lowest in Southern Asia, at a median of $5,000.
UPD median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $50,000 |
| Northern America | $50,000 |
| Western Europe | $48,000 |
| Central and Western Asia | $44,000 |
| Northern Europe | $32,000 |
| Southern Europe | $26,000 |
| Central America and the Caribbean | $20,000 |
| Southern America | $15,000 |
| Eastern Asia | $12,000 |
| Sub-Saharan Africa | $8,000 |
| South-Eastern Asia | $6,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to UPD's industry peers.
- UPD had 1 active job postings in 2026, a 66.7% decline (+1) from 2025.
- UPD had 0 active job postings in 2025, a 200.0% decline (-5) from 2024.
- UPD had 5 active job postings in 2024, a 200.0% increase (+5) from 2023.
- UPD had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2026: 1 new roles/month, up from 0 in 2025 and 2 in 2024. New metric
UPD's active job postings fell 66.7% in 2026 to 1, with new postings per month climbing from 0 in 2023 to 1 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across UPD's workforce based on public professional data. Overall sentiment is negative and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is UPD growing?
- In 2026, UPD's headcount shrank 0.7% to 633 employees, up from 629 in 2025.
- Where are UPD employees located?
- Most UPD employees are based in South Africa (75.6% of headcount), followed by the United States and India.
- What is the average salary at UPD?
- The average employee salary at UPD is approximately $20.3k per year.
- How many people does UPD hire per year?
- In 2026, UPD opened roughly 12 new roles — about 1 per month.
- When was UPD founded and where is it headquartered?
- UPD is headquartered in Petaling Jaya, Malaysia.
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