How many employees work at UPD?
UPD Sdn. Bhd. has approximately 681 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. UPD's total headcount has declined 4.3% from 712 employees in 2023 to 681 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is UPD hiring right now?
No, UPD is not actively hiring. UPD had 0 active job postings in 2025, a 200.0% decline from 2024 — see job openings & hiring trends.
About UPD's Workforce
UPD Sdn. Bhd. is a Marketing and Advertising Services company headquartered in Petaling Jaya, Malaysia, founded in the industry noted as Marketing and Advertising Services. It employs 681 people worldwide as of December 2025 and ranks as the 9th-largest by headcount among its peers.
UPD's workforce declined 4.3% from 2023 to 2025 and fell 0.8% year over year in 2025. The headcount reached a low of 681 in 2025 Q4 before stabilizing, and the company is led by a tenure profile with an average of 3.5 years. The global workforce is spread across regions, with South Africa accounting for 74.6% of employees, the United States for 11.9%, and India for 2.1%, while the United States is noted as its fastest-growing location.
UPD's top three groups by headcount are Finance and Operations at 45.7%, Sales and Marketing at 33.0%, and Engineering at 21.3%. The overall average salary is $20,372, with regional medians ranging from $50,000 in Northern America to $5,000 in Southern Asia. The average tenure and salary figures reflect a global distribution across the company’s workforce.
UPD's hiring activity shows a steep pullback in open roles, with latest postings in 2025 Q4 at 0 and postings year over year down 200%. Sentiment across employees is negative and flat overall, while the fastest-growing geographic node is the United States.
Sourced from Revelio Labs workforce data.
As of December 2025
UPD
workforce metrics
Headcount
681
0.8% YoY
Avg. Salary
$20.4k
0.5% YoY
Tenure
3.5yr
0.1yr YoY
Growth Rate
-0.8%
3.5pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for UPD. Compare to peers, export the dataset, and access the full quarterly history.
- UPD had 681 employees in 2025, a 0.8% decline (-6) from 2024.
- UPD had 687 employees in 2024, a 4.3% decline (-30) from 2023.
- UPD had 717 employees in 2023, a 0.3% increase (+2) from 2022.
UPD's total workforce has declined from 712 employees in 2023 to 681 in 2025.
UPD Sdn. Bhd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 681 | -6 | -0.8% |
| 2025 | Q3 | 691 | +3 | +0.4% |
| 2025 | Q2 | 689 | +0 | -0.1% |
| 2025 | Q1 | 685 | -23 | -3.3% |
| 2024 | Q4 | 687 | -30 | -4.3% |
| 2024 | Q3 | 688 | -22 | -3.1% |
| 2024 | Q2 | 689 | -21 | -3.0% |
| 2024 | Q1 | 708 | -4 | -0.5% |
| 2023 | Q4 | 717 | +2 | +0.3% |
| 2023 | Q3 | 710 | -3 | -0.5% |
| 2023 | Q2 | 710 | -1 | -0.2% |
| 2023 | Q1 | 712 | +6 | +0.8% |
Want to see UPD's complete headcount history back to 2017, including quarterly breakdowns?
South Africa accounts for the largest share of UPD's global workforce with approximately 75% of total employees, followed by the United States and India.
UPD employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| South Africa | 506 | 74.6% | -0.7% |
| United States | 81 | 11.9% | +0.0% |
| India | 14 | 2.1% | +0.0% |
| Philippines | 14 | 2.1% | +0.0% |
| Switzerland | 7 | 1.1% | +0.0% |
| United Kingdom | 7 | 1.0% | +0.0% |
| Pakistan | 5 | 0.8% | +0.0% |
| Australia | 4 | 0.6% | +0.0% |
| Mexico | 4 | 0.6% | +0.0% |
| Nigeria | 4 | 0.6% | -20.2% |
Drill into city-level data, hiring trends by region and historic geographic shifts
UPD's largest employee groups are Finance and Operations (45.7%), Sales and Marketing (33.0%), and Engineering (21.3%).
UPD employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 296 | 45.7% | -1.2% |
| Sales and Marketing | 214 | 33.0% | +0.5% |
| Engineering | 138 | 21.3% | -1.1% |
Compare UPD's department mix to industry peers.
UPD's average employee salary is $20,372 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.5x the global average. Pay is lowest in Southern Asia, at a median of $5,000.
UPD median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $50,000 |
| Pacific Islands | $49,000 |
| Eastern Europe | $44,000 |
| Central and Western Asia | $44,000 |
| Western Europe | $44,000 |
| Northern Europe | $32,000 |
| Southern Europe | $26,000 |
| Central America and the Caribbean | $20,000 |
| Southern America | $15,000 |
| Eastern Asia | $12,000 |
| Sub-Saharan Africa | $9,000 |
| South-Eastern Asia | $6,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to UPD's industry peers.
- UPD had 0 active job postings in 2025, a 200.0% decline (-5) from 2024.
- UPD had 5 active job postings in 2024, a 200.0% increase (+5) from 2023.
- UPD had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2025: 0 new roles/month, down from 2 in 2024 and 0 in 2023. New metric
UPD's active job postings fell 200.0% in 2025 to 0.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across UPD's workforce based on public professional data. Overall sentiment is negative and has held steady year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is UPD growing?
- In 2025, UPD's headcount shrank 0.8% to 681 employees, down from 687 in 2024.
- Where are UPD employees located?
- Most UPD employees are based in South Africa (74.6% of headcount), followed by the United States and India.
- What is the average salary at UPD?
- The average employee salary at UPD is approximately $20.4k per year.
- How many people does UPD hire per year?
- In 2025, UPD opened roughly 0 new roles — about 0 per month.
- When was UPD founded and where is it headquartered?
- UPD is headquartered in Petaling Jaya, Malaysia.
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