How many employees work at Twinkl?
Twinkl Educational Publishing has approximately 1,205 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Twinkl's total headcount has grown 14.9% from 1,049 employees in 2023 to 1,205 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Twinkl hiring right now?
Yes, Twinkl is actively hiring. Twinkl had 32 active job postings in 2025, a 66.7% decline from 2024 — see job openings & hiring trends.
About Twinkl's Workforce
Twinkl Educational Publishing is an Education Services company that employs 1,205 people worldwide as of December 2025. It is the 6th-largest by headcount among its peers. Founded in 2010, the company is headquartered in United States.
Twinkl's workforce has grown 14.9% from 2023 to 2025, though it is down 2.4% year over year in 2025. It fell to a low of 1,045 in 2023 Q2 before recovering. Its workforce is concentrated most in the United Kingdom (72.0%), followed by the United States (7.3%) and South Africa (4.3%), with Mexico, its fastest-growing location.
Twinkl's largest functional groups are Engineering (45.1%), Finance and Operations (32.6%), and Sales and Marketing (22.3%). Median employee tenure is 2.7 years. The average salary is $50,619, ranging from a median of $53,000 in Northern America to $8,000 in South-Eastern Asia.
Twinkl's active job postings fell 66.7% in 2025 to 32, with new postings per month climbing from 66 in 2023 to 94 in 2025. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Twinkl
workforce metrics
Headcount
1.2k
2.4% YoY
Avg. Salary
$50.6k
6.1% YoY
Tenure
2.7yr
0.2yr YoY
Growth Rate
-2.4%
14.9pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Twinkl. Compare to peers, export the dataset, and access the full quarterly history.
- Twinkl had 1,205 employees in 2025, a 2.4% decline (-30) from 2024.
- Twinkl had 1,235 employees in 2024, a 12.5% increase (+145) from 2023.
- Twinkl had 1,090 employees in 2023, a 3.9% increase (+42) from 2022.
Twinkl's total workforce has grown from 1,049 employees in 2023 to 1,205 in 2025.
Twinkl Educational Publishing — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 1,205 | -30 | -2.4% |
| 2025 | Q3 | 1,260 | +17 | +1.3% |
| 2025 | Q2 | 1,282 | +60 | +4.8% |
| 2025 | Q1 | 1,246 | +102 | +8.5% |
| 2024 | Q4 | 1,235 | +145 | +12.5% |
| 2024 | Q3 | 1,243 | +181 | +15.7% |
| 2024 | Q2 | 1,222 | +177 | +15.6% |
| 2024 | Q1 | 1,144 | +95 | +8.7% |
| 2023 | Q4 | 1,090 | +42 | +3.9% |
| 2023 | Q3 | 1,062 | +7 | +0.6% |
| 2023 | Q2 | 1,045 | -33 | -3.1% |
| 2023 | Q1 | 1,049 | -16 | -1.5% |
Want to see Twinkl's complete headcount history back to 2017, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Twinkl's global workforce with approximately 72% of total employees, followed by the United States and South Africa. Twinkl's headcount in Mexico is growing fastest among its major locations, up 8.4% year over year in 2025.
Twinkl employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 871 | 72.0% | -2.2% |
| United States | 88 | 7.3% | -1.5% |
| South Africa | 52 | 4.3% | -5.9% |
| Portugal | 34 | 2.8% | -6.7% |
| Australia | 18 | 1.4% | -15.2% |
| Mexico | 17 | 1.4% | +8.4% |
| Egypt | 14 | 1.1% | +0.4% |
| Spain | 10 | 0.9% | -18.2% |
| Ireland | 10 | 0.8% | -0.3% |
| Philippines | 9 | 0.8% | -9.1% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Twinkl's largest employee groups are Engineering (45.1%), Finance and Operations (32.6%), and Sales and Marketing (22.3%).
Twinkl employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 545 | 45.1% | -6.8% |
| Finance and Operations | 394 | 32.6% | -0.3% |
| Sales and Marketing | 270 | 22.3% | -1.2% |
Compare Twinkl's department mix to industry peers.
Twinkl's average employee salary is $50,619 globally. Employees in Northern America receive the highest compensation. Pay is lowest in South-Eastern Asia, at a median of $8,000.
Twinkl median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $81,000 |
| Northern America | $53,000 |
| Pacific Islands | $45,000 |
| Northern Europe | $40,000 |
| Arab States | $34,000 |
| Southern Europe | $29,000 |
| Eastern Asia | $17,000 |
| Eastern Europe | $17,000 |
| Central America and the Caribbean | $14,000 |
| Sub-Saharan Africa | $11,000 |
| Southern America | $10,000 |
| Central and Western Asia | $9,000 |
| South-Eastern Asia | $8,000 |
| Northern Africa | $5,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Twinkl's industry peers.
- Twinkl had 32 active job postings in 2025, a 66.7% decline (-32) from 2024.
- Twinkl had 64 active job postings in 2024, a 13.1% decline (-9) from 2023.
- Twinkl had 73 active job postings in 2023, a 86.3% increase from 2022.
- Hiring velocity in 2025: 94 new roles/month, up from 79 in 2024 and 66 in 2023. New metric
Twinkl's active job postings fell 66.7% in 2025 to 32, with new postings per month climbing from 66 in 2023 to 94 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Twinkl's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Education Services Companies by Employee Count
- How fast is Twinkl growing?
- In 2025, Twinkl's headcount shrank 2.4% to 1,205 employees, down from 1,235 in 2024.
- Where are Twinkl employees located?
- Most Twinkl employees are based in the United Kingdom (72.0% of headcount), followed by the United States and South Africa.
- What is the average salary at Twinkl?
- The average employee salary at Twinkl is approximately $50.6k per year.
- How many people does Twinkl hire per year?
- In 2025, Twinkl opened roughly 1,128 new roles — about 94 per month.
- When was Twinkl founded and where is it headquartered?
- Twinkl was founded in 2010 and is headquartered in United States.
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