How many employees work at Twinkl?
Twinkl Educational Publishing has approximately 1,241 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Twinkl's total headcount has grown 13.2% from 1,096 employees in 2023 to 1,241 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Twinkl hiring right now?
Yes, Twinkl is actively hiring. Twinkl had 35 active job postings in 2026, a 87.1% decline from 2025 — see job openings & hiring trends.
About Twinkl's Workforce
Twinkl Educational Publishing is an Education Services company founded in 2010 and headquartered in the United States. It employs 1,241 people worldwide as of March 2026 and ranks as the 5th-largest by headcount among its peers.
Twinkl's workforce grew 13.2% from 2023 to 2026, but it declined 2.8% year over year in 2026. The majority of staff are in the United Kingdom, which accounts for 73.9% of headcount, followed by South Africa at 5.2% and Portugal at 2.9%, with Mexico identified as its fastest-growing location.
Twinkl's largest groups by function are Engineering (45.5%), Finance and Operations (32.6%), and Sales and Marketing (21.8%). The average tenure is 2.6 years. The average salary across all employees is $47,464, with regionally centered medians of $47,000 in Northern America and $8,000 in South-Eastern Asia.
Twinkl's hiring activity shows a steep pullback in demand for open roles, with active postings down 87.1% in 2026 to 35, and postings per month decreasing from 94 in 2025 to 25 in 2026. Sentiment across the workforce is negative and continues to trend downward.
Sourced from Revelio Labs workforce data.
As of March 2026
Twinkl
workforce metrics
Headcount
1.2k
2.8% YoY
Avg. Salary
$47.5k
2.5% YoY
Tenure
2.6yr
0.2yr YoY
Growth Rate
-2.8%
5.9pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Twinkl. Compare to peers, export the dataset, and access the full quarterly history.
- Twinkl had 1,241 employees in 2026, a 2.8% decline (-83) from 2025.
- Twinkl had 1,284 employees in 2025, a 0.3% increase (-24) from 2024.
- Twinkl had 1,308 employees in 2024, a 3.3% increase (+162) from 2023.
- Twinkl had 1,146 employees in 2023, a 5.4% increase (+61) from 2022.
Twinkl's total workforce has grown from 1,096 employees in 2023 to 1,241 in 2026.
Twinkl Educational Publishing — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,241 | -83 | -2.8% |
| 2025 | Q4 | 1,284 | -24 | +0.3% |
| 2025 | Q3 | 1,337 | +22 | +0.3% |
| 2025 | Q2 | 1,357 | +74 | +1.1% |
| 2025 | Q1 | 1,324 | +126 | +3.1% |
| 2024 | Q4 | 1,308 | +162 | +3.3% |
| 2024 | Q3 | 1,315 | +202 | +5.4% |
| 2024 | Q2 | 1,283 | +187 | +6.8% |
| 2024 | Q1 | 1,198 | +97 | +4.3% |
| 2023 | Q4 | 1,146 | +61 | +5.4% |
| 2023 | Q3 | 1,113 | +26 | +4.0% |
| 2023 | Q2 | 1,096 | -19 | +2.3% |
Want to see Twinkl's complete headcount history back to 2008, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Twinkl's global workforce with approximately 74% of total employees, followed by South Africa and Portugal. Twinkl's headcount in Mexico is growing fastest among its major locations, up 9.5% year over year in 2026.
Twinkl employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 869 | 73.9% | -5.7% |
| South Africa | 61 | 5.2% | -5.6% |
| Portugal | 34 | 2.9% | -8.2% |
| United States | 26 | 2.2% | +0.8% |
| Mexico | 19 | 1.6% | +9.5% |
| Australia | 18 | 1.5% | -12.7% |
| Egypt | 15 | 1.3% | -4.3% |
| Spain | 14 | 1.2% | -8.0% |
| Philippines | 11 | 0.9% | -5.3% |
| Ireland | 11 | 0.9% | +6.2% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Twinkl's largest employee groups are Engineering (45.5%), Finance and Operations (32.6%), and Sales and Marketing (21.8%).
Twinkl employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 564 | 45.5% | -8.0% |
| Finance and Operations | 404 | 32.6% | -3.6% |
| Sales and Marketing | 270 | 21.8% | -5.6% |
Compare Twinkl's department mix to industry peers.
Twinkl's average employee salary is $47,464 globally. Employees in Northern America receive the highest compensation. Pay is lowest in South-Eastern Asia, at a median of $8,000.
Twinkl median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $48,000 |
| Northern America | $47,000 |
| Pacific Islands | $45,000 |
| Arab States | $39,000 |
| Northern Europe | $39,000 |
| Southern Europe | $29,000 |
| Eastern Asia | $22,000 |
| Eastern Europe | $19,000 |
| Central America and the Caribbean | $13,000 |
| Sub-Saharan Africa | $12,000 |
| Southern America | $10,000 |
| Central and Western Asia | $9,000 |
| South-Eastern Asia | $8,000 |
| Northern Africa | $6,000 |
| Southern Asia | $3,000 |
Unlock salary by role, level, and city — and compare to Twinkl's industry peers.
- Twinkl had 35 active job postings in 2026, a 87.1% decline (+3) from 2025.
- Twinkl had 32 active job postings in 2025, a 66.7% decline (-32) from 2024.
- Twinkl had 64 active job postings in 2024, a 14.5% decline (-10) from 2023.
- Twinkl had 74 active job postings in 2023, a 87.4% increase from 2022.
- Hiring velocity in 2026: 25 new roles/month, down from 94 in 2025 and 87 in 2024. New metric
Twinkl's hiring is slowing: active job postings fell 87.1% in 2026 to 35, with new postings per month cooling from 77 in 2023 to 25 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Twinkl's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Education Services Companies by Employee Count
- How fast is Twinkl growing?
- In 2026, Twinkl's headcount shrank 2.8% to 1,241 employees, down from 1,324 in 2025.
- Where are Twinkl employees located?
- Most Twinkl employees are based in the United Kingdom (73.9% of headcount), followed by South Africa and Portugal.
- What is the average salary at Twinkl?
- The average employee salary at Twinkl is approximately $47.5k per year.
- How many people does Twinkl hire per year?
- In 2026, Twinkl opened roughly 300 new roles — about 25 per month.
- When was Twinkl founded and where is it headquartered?
- Twinkl was founded in 2010 and is headquartered in United States.
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