How many employees work at True North Sports?
True North Sports & Entertainment Ltd. has approximately 693 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. True North Sports's total headcount has grown 24.3% from 558 employees in 2023 to 693 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is True North Sports hiring right now?
Yes, True North Sports is actively hiring. True North Sports had 6 active job postings in 2026, a 18.2% increase from 2025 — see job openings & hiring trends.
About True North Sports's Workforce
True North Sports & Entertainment Ltd. is a Hospitality and Tourism Management company that employs 693 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 1996, the company is headquartered in Winnipeg, Canada.
True North Sports's workforce has grown 24.3% from 2023 to 2026, though it is down 0.5% year over year in 2026. Its workforce is concentrated most in Canada (97.8%), followed by the United States (2.2%), with Canada, its fastest-growing location, up 3.8%.
True North Sports's largest functional groups are Finance and Operations (47.3%), Engineering (30.1%), and Sales and Marketing (22.7%), with Sales and Marketing growing fastest (up 7.8%). Median employee tenure is 3.4 years. The average salary is $47,708, highest in Northern America at a median of $36,000.
True North Sports's active job postings rose 18.2% in 2026 to 6. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of March 2026
True North Sports
workforce metrics
Headcount
693
0.5% YoY
Avg. Salary
$47.7k
2.3% YoY
Tenure
3.4yr
0.2yr YoY
Growth Rate
-0.5%
5.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for True North Sports. Compare to peers, export the dataset, and access the full quarterly history.
- True North Sports had 693 employees in 2026, a 0.5% decline (+15) from 2025.
- True North Sports had 681 employees in 2025, a 2.6% decline (+17) from 2024.
- True North Sports had 664 employees in 2024, a 4.7% increase (+37) from 2023.
- True North Sports had 627 employees in 2023, a 6.0% increase (+57) from 2022.
True North Sports's total workforce has grown from 558 employees in 2023 to 693 in 2026.
True North Sports & Entertainment Ltd. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 693 | +15 | -0.5% |
| 2025 | Q4 | 681 | +17 | -2.6% |
| 2025 | Q3 | 686 | +21 | -1.6% |
| 2025 | Q2 | 656 | +64 | +4.3% |
| 2025 | Q1 | 678 | +54 | +5.1% |
| 2024 | Q4 | 664 | +37 | +4.7% |
| 2024 | Q3 | 665 | +49 | +6.0% |
| 2024 | Q2 | 592 | +34 | +4.6% |
| 2024 | Q1 | 624 | +41 | +4.3% |
| 2023 | Q4 | 627 | +57 | +6.0% |
| 2023 | Q3 | 616 | +51 | +6.0% |
| 2023 | Q2 | 558 | +40 | +7.1% |
Want to see True North Sports's complete headcount history back to 2008, including quarterly breakdowns?
Canada accounts for the largest share of True North Sports's global workforce with approximately 98% of total employees, followed by the United States. True North Sports's headcount in Canada is growing fastest among its major locations, up 3.8% year over year in 2026.
True North Sports employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Canada | 673 | 97.8% | +3.8% |
| United States | 15 | 2.2% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
True North Sports's largest employee groups are Finance and Operations (47.3%), Engineering (30.1%), and Sales and Marketing (22.7%).
True North Sports employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 326 | 47.3% | +2.7% |
| Engineering | 207 | 30.1% | +2.1% |
| Sales and Marketing | 156 | 22.7% | +7.8% |
Compare True North Sports's department mix to industry peers.
True North Sports's average employee salary is $47,708 globally. Employees in Northern America receive the highest compensation.
True North Sports median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $36,000 |
Unlock salary by role, level, and city — and compare to True North Sports's industry peers.
- True North Sports had 6 active job postings in 2026, a 18.2% increase (+1) from 2025.
- True North Sports had 5 active job postings in 2025, a 133.3% increase (+4) from 2024.
- True North Sports had 1 active job postings in 2024, a 200.0% increase (+1) from 2023.
- True North Sports had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2026: 6 new roles/month, down from 10 in 2025 and 11 in 2024. New metric
True North Sports's active job postings rose 18.2% in 2026 to 6.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across True North Sports's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Hospitality and Tourism Management Companies by Employee Count
- How fast is True North Sports growing?
- In 2026, True North Sports's headcount shrank 0.5% to 693 employees, up from 678 in 2025.
- Where are True North Sports employees located?
- Most True North Sports employees are based in Canada (97.8% of headcount), followed by the United States.
- What is the average salary at True North Sports?
- The average employee salary at True North Sports is approximately $47.7k per year.
- How many people does True North Sports hire per year?
- In 2026, True North Sports opened roughly 72 new roles — about 6 per month.
- When was True North Sports founded and where is it headquartered?
- True North Sports was founded in 1996 and is headquartered in Winnipeg, Canada.
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