How many employees work at Tourism Australia?
Tourism Australia has approximately 821 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Tourism Australia's total headcount has grown 9.3% from 751 employees in 2023 to 821 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Tourism Australia hiring right now?
Yes, Tourism Australia is actively hiring. Tourism Australia had 5 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Tourism Australia's Workforce
Tourism Australia is a Marketing and Advertising Services company that employs 821 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2004, the company is headquartered in Sydney, Australia.
Tourism Australia’s workforce has grown 9.3% from 2023 to 2025 and 2026, with a year-over-year change of 1.4% in 2026. Its workforce is concentrated most in Australia (49.6%), followed by China (6.7%) and India (4.9%), with the United Kingdom identified as its fastest-growing location.
Tourism Australia’s largest groups are Finance and Operations (43.0%), Engineering (34.7%), and Sales and Marketing (22.2%), with Sales and Marketing growing fastest (up 1.9%). The average tenure is 3.8 years. The average salary is $57,407, with a regional spread showing a median of $71,000 in the Pacific Islands and $6,000 in Southern Asia.
Tourism Australia’s hiring activity held steady in 2026. The latest quarter shows postings year over year flat at 0%, with 5 postings currently. Employee sentiment is negative and broadly flat.
Sourced from Revelio Labs workforce data.
As of March 2026
Tourism Australia
workforce metrics
Headcount
821
1.4% YoY
Avg. Salary
$57.4k
0.0% YoY
Tenure
3.8yr
0.3yr YoY
Growth Rate
1.4%
2.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Tourism Australia. Compare to peers, export the dataset, and access the full quarterly history.
- Tourism Australia had 821 employees in 2026, a 1.4% increase (+40) from 2025.
- Tourism Australia had 809 employees in 2025, a 0.3% increase (+22) from 2024.
- Tourism Australia had 787 employees in 2024, a 0.6% increase (+25) from 2023.
- Tourism Australia had 762 employees in 2023, a 1.5% decline (+3) from 2022.
Tourism Australia's total workforce has grown from 751 employees in 2023 to 821 in 2026.
Tourism Australia — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 821 | +40 | +1.4% |
| 2025 | Q4 | 809 | +22 | +0.3% |
| 2025 | Q3 | 814 | +38 | +0.5% |
| 2025 | Q2 | 803 | +41 | +1.3% |
| 2025 | Q1 | 781 | +15 | -1.2% |
| 2024 | Q4 | 787 | +25 | +0.6% |
| 2024 | Q3 | 776 | +16 | +0.2% |
| 2024 | Q2 | 762 | +11 | -0.6% |
| 2024 | Q1 | 766 | -1 | -0.4% |
| 2023 | Q4 | 762 | +3 | -1.5% |
| 2023 | Q3 | 760 | +8 | -2.2% |
| 2023 | Q2 | 751 | -5 | -1.9% |
Want to see Tourism Australia's complete headcount history back to 2008, including quarterly breakdowns?
Australia accounts for the largest share of Tourism Australia's global workforce with approximately 50% of total employees, followed by China and India. Tourism Australia's headcount in the United Kingdom is growing fastest among its major locations, up 6.4% year over year in 2026.
Tourism Australia employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Australia | 405 | 49.6% | +2.1% |
| China | 54 | 6.7% | +0.0% |
| India | 40 | 4.9% | -1.4% |
| United States | 33 | 4.1% | -3.8% |
| Singapore | 25 | 3.0% | +3.7% |
| United Kingdom | 22 | 2.7% | +6.4% |
| Indonesia | 21 | 2.6% | +0.0% |
| Egypt | 19 | 2.3% | +0.0% |
| United Arab Emirates | 10 | 1.2% | +0.0% |
| Turkey | 10 | 1.2% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Tourism Australia's largest employee groups are Finance and Operations (43.0%), Engineering (34.7%), and Sales and Marketing (22.2%).
Tourism Australia employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 340 | 43.0% | +1.5% |
| Engineering | 275 | 34.7% | +1.1% |
| Sales and Marketing | 176 | 22.2% | +1.9% |
Compare Tourism Australia's department mix to industry peers.
Tourism Australia's average employee salary is $57,407 globally. Employees in Pacific Islands receive the highest compensation, with median pay approximately 1.2x the global average. Pay is lowest in Southern Asia, at a median of $6,000.
Tourism Australia median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $73,000 |
| Pacific Islands | $71,000 |
| Western Europe | $60,000 |
| Northern Europe | $57,000 |
| Eastern Asia | $34,000 |
| Arab States | $31,000 |
| Central and Western Asia | $20,000 |
| Southern Europe | $19,000 |
| Eastern Europe | $17,000 |
| Central America and the Caribbean | $16,000 |
| South-Eastern Asia | $10,000 |
| Sub-Saharan Africa | $8,000 |
| Northern Africa | $7,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Tourism Australia's industry peers.
- Tourism Australia had 5 active job postings in 2026, a 0% no change (+5) from 2025.
- Tourism Australia had 0 active job postings in 2025, a 200.0% decline (-3) from 2024.
- Tourism Australia had 3 active job postings in 2024, a 188.6% decline (-99) from 2023.
- Tourism Australia had 102 active job postings in 2023, a 177.8% increase from 2022.
- Hiring velocity in 2026: 3 new roles/month, up from 3 in 2025 and 14 in 2024. New metric
Tourism Australia's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Tourism Australia's workforce based on public professional data. Overall sentiment is negative and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is Tourism Australia growing?
- In 2026, Tourism Australia's headcount grew 1.4% to 821 employees, up from 781 in 2025.
- Where are Tourism Australia employees located?
- Most Tourism Australia employees are based in Australia (49.6% of headcount), followed by China and India.
- What is the average salary at Tourism Australia?
- The average employee salary at Tourism Australia is approximately $57.4k per year.
- How many people does Tourism Australia hire per year?
- In 2026, Tourism Australia opened roughly 36 new roles — about 3 per month.
- When was Tourism Australia founded and where is it headquartered?
- Tourism Australia was founded in 2004 and is headquartered in Sydney, Australia.
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