How many employees work at Swedish Match?
Swedish Match AB has 3,843 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is 4.4%.
Data source: Revelio Labs Coverage: Global workforce Latest update: December 2025
About Swedish Match
Swedish Match develops, manufactures, and sells quality products with market-leading brands within snus, nicotine pouches, moist snuff, chewing tobacco, chew bags, tobacco bits, cigars, matches and lighters. With its vision of A world without cigarettes, the Company is dedicated to the improvement of public health by offering attractive alternatives to cigarettes with its smokefree products. Some of Swedish Match’s brands include: ZYN (nicotine pouches), General (snus), Longhorn (moist snuff), Onico (pouch products with neither tobacco nor nicotine), America’s Best Chew (chewing tobacco), Thunder (chew bags), Oliver Twist (tobacco bits), White Owl (HTL, homogenized tobacco leaf cigars), Game (natural leaf cigars), Fiat Lux (matches), and Cricket (lighters). Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match head office is located in Stockholm, Sweden. In 2022, Swedish Match employed an average of 7,536 people, of whom 40 percent were women, with the largest number of employees in the Dominican Republic, the US, and Sweden followed by Brazil, the Philippines, and the Netherlands. Sales for 2022 amounted to 22,417 MSEK. For more information, see www.swedishmatch.com. For career-related information and HR contacts, please visit the Careers section on the Company website, http://www.swedishmatch.com/en/Career/.
As of December 2025
Swedish Match
workforce metrics
Headcount
3.8k
Avg. Salary
$61.4k
Tenure
5.1yr
Growth Rate
4.4%
Hiring Rate
Attrition Rate
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Employee Headcount
Interactive chart of Swedish Match annual worldwide employee count from 2023 to 2025.
- Swedish Match total number of employees in 2025 was 3,843, a 4.4% increase from 2024.
- Swedish Match total number of employees in 2024 was 3,678, a 4.5% increase from 2023.
- Swedish Match total number of employees in 2023 was 3,515, a 1.9% increase from 2022.
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Employee Geographic Breakdown
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Active Job Postings
Interactive chart of Swedish Match annual active job postings from 2023 to 2025.
- Swedish Match active job postings in 2025 was 41, a 52.3% increase from 2024.
- Swedish Match active job postings in 2024 was 24, a 96.8% decline from 2023.
- Swedish Match active job postings in 2023 was 69, a 7.5% increase from 2022.
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Employee Sentiment
Sentiment Topics
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