How many employees work at Sunderland?
Sunderland Ltd. has approximately 450 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sunderland's total headcount has grown 16.1% from 388 employees in 2023 to 450 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Sunderland hiring right now?
Yes, Sunderland is actively hiring. Sunderland had 4 active job postings in 2025, a 120.0% increase from 2024 — see job openings & hiring trends.
About Sunderland's Workforce
Sunderland Ltd. is a Sports Management company that employs 450 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers. Founded in 1996, the company is headquartered in Sunderland, United Kingdom.
Sunderland's workforce has grown 16.1% from 2023 to 2025, up 1.4% year over year in 2025. Its headcount rose in the United Kingdom, which accounts for 95.4% of employees, with further shares in the United States (1.2%) and India (0.6%), while Spain is noted as its fastest-growing location. The largest groups by function are Finance and Operations (43.8%), Engineering (30.9%), and Sales and Marketing (25.3%), with Sales and Marketing growing the fastest at 6.1%.
Sunderland's average salary is $41,958, with regional medians showing a wide spread: $60,000 in Northern America and $5,000 in Sub-Saharan Africa. The company reports a median tenure of 3.1 years, and the overall distribution of roles reflects a global workforce with a broad range of compensation by region.
Sunderland's active job postings rose 120.0% in 2025 to 4, with new postings per month cooling from 3 in 2023 to 1 in 2025. The latest quarter, 2025 Q4, shows ongoing hiring activity, reinforcing a sharp surge in hiring demand as the standout trait among the company's current trajectory.
Sourced from Revelio Labs workforce data.
As of December 2025
Sunderland
workforce metrics
Headcount
450
1.4% YoY
Avg. Salary
$42k
4.3% YoY
Tenure
3.1yr
0.2yr YoY
Growth Rate
1.4%
0.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sunderland. Compare to peers, export the dataset, and access the full quarterly history.
- Sunderland had 450 employees in 2025, a 1.4% increase (+6) from 2024.
- Sunderland had 444 employees in 2024, a 1.0% increase (+5) from 2023.
- Sunderland had 439 employees in 2023, a 16.8% increase (+68) from 2022.
Sunderland's total workforce has grown from 388 employees in 2023 to 450 in 2025.
Sunderland Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 450 | +6 | +1.4% |
| 2025 | Q3 | 444 | +12 | +2.7% |
| 2025 | Q2 | 434 | +17 | +3.8% |
| 2025 | Q1 | 456 | +21 | +4.6% |
| 2024 | Q4 | 444 | +5 | +1.0% |
| 2024 | Q3 | 432 | +21 | +5.1% |
| 2024 | Q2 | 417 | +31 | +7.8% |
| 2024 | Q1 | 435 | +47 | +11.6% |
| 2023 | Q4 | 439 | +68 | +16.8% |
| 2023 | Q3 | 411 | +56 | +14.5% |
| 2023 | Q2 | 386 | +32 | +8.7% |
| 2023 | Q1 | 388 | +41 | +11.1% |
Want to see Sunderland's complete headcount history back to 2017, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Sunderland's global workforce with approximately 95% of total employees, followed by the United States and India. Sunderland's headcount in Spain is growing fastest among its major locations, up 100.0% year over year in 2025.
Sunderland employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 429 | 95.4% | +2.3% |
| United States | 5 | 1.2% | +15.3% |
| India | 3 | 0.6% | +0.0% |
| Italy | 3 | 0.6% | +72.5% |
| Tunisia | 1 | 0.3% | +0.0% |
| Argentina | 1 | 0.3% | +0.0% |
| Australia | 1 | 0.3% | +0.0% |
| Spain | 1 | 0.2% | +100.0% |
| Ghana | 1 | 0.2% | +0.0% |
| Nigeria | 1 | 0.2% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sunderland's largest employee groups are Finance and Operations (43.8%), Engineering (30.9%), and Sales and Marketing (25.3%).
Sunderland employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 195 | 43.8% | +1.1% |
| Engineering | 137 | 30.9% | +2.7% |
| Sales and Marketing | 113 | 25.3% | +6.1% |
Compare Sunderland's department mix to industry peers.
Sunderland's average employee salary is $41,958 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.4x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $5,000.
Sunderland median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $60,000 |
| Northern Europe | $34,000 |
| Southern Europe | $33,000 |
| Western Europe | $26,000 |
| Sub-Saharan Africa | $5,000 |
Unlock salary by role, level, and city — and compare to Sunderland's industry peers.
- Sunderland had 4 active job postings in 2025, a 120.0% increase (+3) from 2024.
- Sunderland had 1 active job postings in 2024, a 200.0% increase (+1) from 2023.
- Sunderland had 0 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2025: 1 new roles/month, up from 0 in 2024 and 3 in 2023. New metric
Sunderland's active job postings rose 120.0% in 2025 to 4, with new postings per month cooling from 3 in 2023 to 1 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Similar Sports Management Companies by Employee Count
- How fast is Sunderland growing?
- In 2025, Sunderland's headcount grew 1.4% to 450 employees, up from 444 in 2024.
- Where are Sunderland employees located?
- Most Sunderland employees are based in the United Kingdom (95.4% of headcount), followed by the United States and India.
- What is the average salary at Sunderland?
- The average employee salary at Sunderland is approximately $42k per year.
- How many people does Sunderland hire per year?
- In 2025, Sunderland opened roughly 12 new roles — about 1 per month.
- When was Sunderland founded and where is it headquartered?
- Sunderland was founded in 1996 and is headquartered in Sunderland, United Kingdom.
See something that doesn't look right? Reach out and our team will review it.