How many employees work at Storytel?
Storytel AB (STORY.B) has approximately 583 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Storytel's total headcount has declined 11.4% from 659 employees in 2023 to 583 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Storytel hiring right now?
Yes, Storytel is actively hiring. Storytel had 9 active job postings in 2025, a 25.0% increase from 2024 — see job openings & hiring trends.
About Storytel's Workforce
Storytel AB (STORY.B) is a Media and Entertainment company that employs 583 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers. Founded in 2005, the company is headquartered in Stockholm, Sweden and trades on the NASDAQ Stockholm.
Storytel's workforce has declined 11.4% from 2023 to 2025, though it is up 6.5% year over year in 2025. It fell to a low of 541 in 2024 Q2 before recovering. Its workforce is concentrated most in Sweden (50.6%), followed by Denmark (9.6%) and Finland (6.4%), with the Netherlands, its fastest-growing location.
Storytel's largest functional groups are Engineering (43.5%), Finance and Operations (38.2%), and Sales and Marketing (18.4%), with Engineering growing fastest (up 8.4%). Median employee tenure is 3.5 years. The average salary is $63,131, ranging from a median of $68,000 in Northern Europe to $7,000 in Southern Asia.
Storytel's active job postings rose 25.0% in 2025 to 9, with new postings per month cooling from 38 in 2023 to 7 in 2025. Overall employee sentiment is positive and improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Storytel
workforce metrics
Headcount
583
6.5% YoY
Avg. Salary
$63.1k
1.3% YoY
Tenure
3.5yr
0.5yr YoY
Growth Rate
6.5%
17.2pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Storytel. Compare to peers, export the dataset, and access the full quarterly history.
- Storytel had 583 employees in 2025, a 6.5% increase (+36) from 2024.
- Storytel had 547 employees in 2024, a 10.7% decline (-61) from 2023.
- Storytel had 608 employees in 2023, a 9.6% decline (-62) from 2022.
Storytel's total workforce has grown from 541 employees in 2024 to 583 in 2025. Storytel's headcount peaked at 659 in 2023 before declining in 2024 and recovering through 2025.
Storytel AB — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 583 | +36 | +6.5% |
| 2025 | Q3 | 576 | +23 | +4.0% |
| 2025 | Q2 | 545 | +4 | +0.7% |
| 2025 | Q1 | 543 | -34 | -6.0% |
| 2024 | Q4 | 547 | -61 | -10.7% |
| 2024 | Q3 | 553 | -81 | -13.6% |
| 2024 | Q2 | 541 | -109 | -18.3% |
| 2024 | Q1 | 577 | -82 | -13.3% |
| 2023 | Q4 | 608 | -62 | -9.6% |
| 2023 | Q3 | 634 | -44 | -6.7% |
| 2023 | Q2 | 650 | -89 | -12.8% |
| 2023 | Q1 | 659 | -169 | -22.8% |
Want to see Storytel's complete headcount history back to 2017, including quarterly breakdowns?
Sweden accounts for the largest share of Storytel's global workforce with approximately 51% of total employees, followed by Denmark and Finland. Storytel's headcount in the Netherlands is growing fastest among its major locations, up 16.4% year over year in 2025.
Storytel employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Sweden | 301 | 50.6% | +7.8% |
| Denmark | 57 | 9.6% | +4.9% |
| Finland | 38 | 6.4% | +11.3% |
| Netherlands | 31 | 5.2% | +16.4% |
| India | 30 | 5.0% | +0.0% |
| Poland | 17 | 2.8% | +9.6% |
| Turkey | 13 | 2.2% | +0.0% |
| Bulgaria | 10 | 1.6% | +0.0% |
| Egypt | 10 | 1.6% | +0.0% |
| United States | 9 | 1.4% | +9.8% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Storytel's largest employee groups are Engineering (43.5%), Finance and Operations (38.2%), and Sales and Marketing (18.4%).
Storytel employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 255 | 43.5% | +8.4% |
| Finance and Operations | 224 | 38.2% | +1.7% |
| Sales and Marketing | 108 | 18.4% | +6.9% |
Compare Storytel's department mix to industry peers.
Storytel's average employee salary is $63,131 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Southern Asia, at a median of $7,000.
Storytel median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $103,000 |
| Northern Europe | $68,000 |
| Western Europe | $54,000 |
| Southern Europe | $41,000 |
| Eastern Asia | $36,000 |
| Eastern Europe | $27,000 |
| Central America and the Caribbean | $22,000 |
| Central and Western Asia | $20,000 |
| Arab States | $18,000 |
| Southern America | $10,000 |
| Sub-Saharan Africa | $9,000 |
| Southern Asia | $7,000 |
| Northern Africa | $7,000 |
| South-Eastern Asia | $7,000 |
Unlock salary by role, level, and city — and compare to Storytel's industry peers.
- Storytel had 9 active job postings in 2025, a 25.0% increase (+2) from 2024.
- Storytel had 7 active job postings in 2024, a 13.3% decline (-1) from 2023.
- Storytel had 8 active job postings in 2023, a 122.0% decline from 2022.
- Hiring velocity in 2025: 7 new roles/month, down from 12 in 2024 and 38 in 2023. New metric
Storytel's active job postings rose 25.0% in 2025 to 9, with new postings per month cooling from 38 in 2023 to 7 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Storytel's workforce based on public professional data. Overall sentiment is positive and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Storytel growing?
- In 2025, Storytel's headcount grew 6.5% to 583 employees, up from 547 in 2024.
- Where are Storytel employees located?
- Most Storytel employees are based in Sweden (50.6% of headcount), followed by Denmark and Finland.
- What is the average salary at Storytel?
- The average employee salary at Storytel is approximately $63.1k per year.
- How many people does Storytel hire per year?
- In 2025, Storytel opened roughly 84 new roles — about 7 per month.
- When was Storytel founded and where is it headquartered?
- Storytel was founded in 2005 and is headquartered in Stockholm, Sweden.
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