How many employees work at Sports Direct Intl Hldg?
Sports Direct International Holdings Ltd. has approximately 9,255 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sports Direct Intl Hldg's total headcount has declined 8.6% from 10,130 employees in 2023 to 9,255 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Sports Direct Intl Hldg hiring right now?
Yes, Sports Direct Intl Hldg is actively hiring. Sports Direct Intl Hldg had 54 active job postings in 2025, a 62.4% decline from 2024 — see job openings & hiring trends.
About Sports Direct Intl Hldg's Workforce
Sports Direct International Holdings Ltd. is an Apparel Retail company that employs 9,255 people worldwide as of December 2025. It is the 8th-largest by headcount among its peers. Founded in 2006, the company is headquartered in Shirebrook, United Kingdom.
Sports Direct Intl Hldg's workforce has declined 8.6% from 2023 to 2025, down 6.6% year over year in 2025. It fell to a low of 9,255 in 2025 Q4 before recovering. Its workforce is concentrated most in the United Kingdom (80.5%), followed by Ireland (4.9%) and Malaysia (2.9%), with the United States, its fastest-growing location.
Sports Direct Intl Hldg's largest functional groups are Finance and Operations (53.0%), Sales and Marketing (29.1%), and Engineering (17.8%). Median employee tenure is 3.0 years. The average salary is $32,220, ranging from a median of $32,000 in Northern Europe to $8,000 in South-Eastern Asia.
Sports Direct Intl Hldg's active job postings fell 62.4% in 2025 to 54, with new postings per month cooling from 78 in 2023 to 38 in 2025.
Sourced from Revelio Labs workforce data.
As of December 2025
Sports Direct Intl Hldg
workforce metrics
Headcount
9.3k
6.6% YoY
Avg. Salary
$32.2k
0.8% YoY
Tenure
3.0yr
0.1yr YoY
Growth Rate
-6.6%
2.8pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sports Direct Intl Hldg. Compare to peers, export the dataset, and access the full quarterly history.
- Sports Direct Intl Hldg had 9,255 employees in 2025, a 6.6% decline (-635) from 2024.
- Sports Direct Intl Hldg had 9,890 employees in 2024, a 3.8% decline (-388) from 2023.
- Sports Direct Intl Hldg had 10,278 employees in 2023, a 0.2% decline (-23) from 2022.
Sports Direct Intl Hldg's total workforce has declined from 10,130 employees in 2023 to 9,255 in 2025.
Sports Direct International Holdings Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 9,255 | -635 | -6.6% |
| 2025 | Q3 | 9,344 | -564 | -5.9% |
| 2025 | Q2 | 9,685 | -476 | -4.8% |
| 2025 | Q1 | 9,688 | -492 | -5.0% |
| 2024 | Q4 | 9,890 | -388 | -3.8% |
| 2024 | Q3 | 9,908 | -387 | -3.8% |
| 2024 | Q2 | 10,161 | -256 | -2.5% |
| 2024 | Q1 | 10,180 | +50 | +0.5% |
| 2023 | Q4 | 10,278 | -23 | -0.2% |
| 2023 | Q3 | 10,295 | -26 | -0.3% |
| 2023 | Q2 | 10,417 | -424 | -4.0% |
| 2023 | Q1 | 10,130 | -113 | -1.1% |
Want to see Sports Direct Intl Hldg's complete headcount history back to 2017, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Sports Direct Intl Hldg's global workforce with approximately 81% of total employees, followed by Ireland and Malaysia.
Sports Direct Intl Hldg employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 7,429 | 80.5% | -2.6% |
| Ireland | 450 | 4.9% | -10.4% |
| Malaysia | 264 | 2.9% | -1.3% |
| Belgium | 98 | 1.1% | -3.1% |
| Poland | 83 | 0.9% | -3.9% |
| Spain | 82 | 0.9% | -13.4% |
| United States | 72 | 0.8% | -0.8% |
| Austria | 71 | 0.8% | -2.1% |
| India | 69 | 0.8% | -1.8% |
| Portugal | 67 | 0.7% | -3.2% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sports Direct Intl Hldg's largest employee groups are Finance and Operations (53.0%), Sales and Marketing (29.1%), and Engineering (17.8%).
Sports Direct Intl Hldg employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 4,822 | 53.0% | -4.2% |
| Sales and Marketing | 2,650 | 29.1% | -0.7% |
| Engineering | 1,622 | 17.8% | -3.1% |
Compare Sports Direct Intl Hldg's department mix to industry peers.
Sports Direct Intl Hldg's average employee salary is $32,220 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in South-Eastern Asia, at a median of $8,000.
Sports Direct Intl Hldg median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $39,000 |
| Northern America | $38,000 |
| Western Europe | $32,000 |
| Northern Europe | $32,000 |
| Arab States | $31,000 |
| Eastern Asia | $21,000 |
| Southern Europe | $20,000 |
| Central and Western Asia | $17,000 |
| Eastern Europe | $16,000 |
| Northern Africa | $11,000 |
| South-Eastern Asia | $8,000 |
| Sub-Saharan Africa | $8,000 |
| Southern America | $6,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Sports Direct Intl Hldg's industry peers.
- Sports Direct Intl Hldg had 54 active job postings in 2025, a 62.4% decline (-49) from 2024.
- Sports Direct Intl Hldg had 103 active job postings in 2024, a 61.7% decline (-92) from 2023.
- Sports Direct Intl Hldg had 195 active job postings in 2023, a 33.5% increase from 2022.
- Hiring velocity in 2025: 38 new roles/month, down from 110 in 2024 and 78 in 2023. New metric
Sports Direct Intl Hldg's hiring is slowing: active job postings fell 62.4% in 2025 to 54, with new postings per month cooling from 78 in 2023 to 38 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Similar Apparel Retail Companies by Employee Count
- How fast is Sports Direct Intl Hldg growing?
- In 2025, Sports Direct Intl Hldg's headcount shrank 6.6% to 9,255 employees, down from 9,890 in 2024.
- Where are Sports Direct Intl Hldg employees located?
- Most Sports Direct Intl Hldg employees are based in the United Kingdom (80.5% of headcount), followed by Ireland and Malaysia.
- What is the average salary at Sports Direct Intl Hldg?
- The average employee salary at Sports Direct Intl Hldg is approximately $32.2k per year.
- How many people does Sports Direct Intl Hldg hire per year?
- In 2025, Sports Direct Intl Hldg opened roughly 456 new roles — about 38 per month.
- When was Sports Direct Intl Hldg founded and where is it headquartered?
- Sports Direct Intl Hldg was founded in 2006 and is headquartered in Shirebrook, United Kingdom.
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