How many employees work at Sonae Group?
Sonae Group Ltd. has approximately 10,131 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sonae Group's total headcount has declined 7.8% from 10,985 employees in 2023 to 10,131 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Sonae Group hiring right now?
Yes, Sonae Group is actively hiring. Sonae Group had 1,013 active job postings in 2025, a 14.4% increase from 2024 — see job openings & hiring trends.
About Sonae Group's Workforce
Sonae Group Ltd. is a Retail and Consumer Goods company that employs 10,131 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers. Founded in 1959, the company is headquartered in Maia, Portugal.
Sonae Group's workforce has declined 7.8% from 2023 to 2025, down 2.7% year over year in 2025. It fell to a low of 10,131 in 2025 Q4 before recovering. Its workforce is concentrated most in Portugal (94.0%), followed by China (1.1%) and Spain (0.7%), with the United Kingdom, its fastest-growing location.
Sonae Group's largest functional groups are Engineering (41.5%), Finance and Operations (33.2%), and Sales and Marketing (25.3%). Median employee tenure is 4.2 years. The average salary is $22,775, ranging from a median of $34,000 in Eastern Asia to $4,000 in Southern Asia.
Sonae Group's active job postings rose 14.4% in 2025 to 1,013, with new postings per month climbing from 156 in 2023 to 537 in 2025. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Sonae Group
workforce metrics
Headcount
10.1k
2.7% YoY
Avg. Salary
$22.8k
1.2% YoY
Tenure
4.2yr
0.1yr YoY
Growth Rate
-2.7%
1.1pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sonae Group. Compare to peers, export the dataset, and access the full quarterly history.
- Sonae Group had 10,131 employees in 2025, a 2.7% decline (-282) from 2024.
- Sonae Group had 10,413 employees in 2024, a 3.9% decline (-412) from 2023.
- Sonae Group had 10,825 employees in 2023, a 3.2% decline (-349) from 2022.
Sonae Group's total workforce has declined from 10,985 employees in 2023 to 10,131 in 2025.
Sonae Group Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 10,131 | -282 | -2.7% |
| 2025 | Q3 | 10,152 | -351 | -3.4% |
| 2025 | Q2 | 10,266 | -430 | -4.1% |
| 2025 | Q1 | 10,315 | -378 | -3.6% |
| 2024 | Q4 | 10,413 | -412 | -3.9% |
| 2024 | Q3 | 10,503 | -490 | -4.6% |
| 2024 | Q2 | 10,696 | -302 | -2.8% |
| 2024 | Q1 | 10,693 | -292 | -2.7% |
| 2023 | Q4 | 10,825 | -349 | -3.2% |
| 2023 | Q3 | 10,993 | -286 | -2.6% |
| 2023 | Q2 | 10,998 | -481 | -4.3% |
| 2023 | Q1 | 10,985 | -456 | -4.1% |
Want to see Sonae Group's complete headcount history back to 2017, including quarterly breakdowns?
Portugal accounts for the largest share of Sonae Group's global workforce with approximately 94% of total employees, followed by China and Spain. Sonae Group's headcount in the United Kingdom is growing fastest among its major locations, up 13.4% year over year in 2025.
Sonae Group employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Portugal | 9,515 | 94.0% | -0.8% |
| China | 108 | 1.1% | +0.0% |
| Spain | 71 | 0.7% | -4.7% |
| Brazil | 61 | 0.6% | +0.0% |
| United Kingdom | 35 | 0.3% | +13.4% |
| Algeria | 34 | 0.3% | -4.3% |
| India | 34 | 0.3% | +0.0% |
| France | 30 | 0.3% | +3.3% |
| Mozambique | 25 | 0.2% | +0.0% |
| Bangladesh | 22 | 0.2% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sonae Group's largest employee groups are Engineering (41.5%), Finance and Operations (33.2%), and Sales and Marketing (25.3%).
Sonae Group employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 4,015 | 41.5% | -1.3% |
| Finance and Operations | 3,210 | 33.2% | +0.2% |
| Sales and Marketing | 2,445 | 25.3% | -1.9% |
Compare Sonae Group's department mix to industry peers.
Sonae Group's average employee salary is $22,775 globally. Employees in Eastern Asia receive the highest compensation, with median pay approximately 1.5x the global average. Pay is lowest in Southern Asia, at a median of $4,000.
Sonae Group median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $47,000 |
| Western Europe | $43,000 |
| Eastern Asia | $34,000 |
| Northern Europe | $33,000 |
| Southern Europe | $19,000 |
| Eastern Europe | $16,000 |
| Central America and the Caribbean | $8,000 |
| Southern America | $7,000 |
| Northern Africa | $6,000 |
| Sub-Saharan Africa | $5,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Sonae Group's industry peers.
- Sonae Group had 1,013 active job postings in 2025, a 14.4% increase (+136) from 2024.
- Sonae Group had 877 active job postings in 2024, a 80.9% increase (+505) from 2023.
- Sonae Group had 372 active job postings in 2023, a 16.6% increase from 2022.
- Hiring velocity in 2025: 537 new roles/month, up from 295 in 2024 and 156 in 2023. New metric
Sonae Group's hiring is accelerating: active job postings rose 14.4% in 2025 to 1,013, with new postings per month climbing from 156 in 2023 to 537 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Sonae Group's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Retail and Consumer Goods Companies by Employee Count
- How fast is Sonae Group growing?
- In 2025, Sonae Group's headcount shrank 2.7% to 10,131 employees, down from 10,413 in 2024.
- Where are Sonae Group employees located?
- Most Sonae Group employees are based in Portugal (94.0% of headcount), followed by China and Spain.
- What is the average salary at Sonae Group?
- The average employee salary at Sonae Group is approximately $22.8k per year.
- How many people does Sonae Group hire per year?
- In 2025, Sonae Group opened roughly 6,444 new roles — about 537 per month.
- When was Sonae Group founded and where is it headquartered?
- Sonae Group was founded in 1959 and is headquartered in Maia, Portugal.
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