How many employees work at Smollan Group?
Smollan Group SA Pty Ltd. has approximately 8,128 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Smollan Group's total headcount has grown 8.7% from 7,478 employees in 2023 to 8,128 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Smollan Group hiring right now?
Yes, Smollan Group is actively hiring. Smollan Group had 517 active job postings in 2026, a 76.5% increase from 2025 — see job openings & hiring trends.
About Smollan Group's Workforce
Smollan Group SA Pty Ltd. is a Marketing and Advertising Services company that employs 8,128 people worldwide as of March 2026. It is the largest by headcount among its peers. Founded in 1931, the company is headquartered in Johannesburg, South Africa.
Smollan Group's workforce has grown 8.7% from 2023 to 2026, with a 4.7% year-over-year increase in 2026. The headcount rose after a low of 7,443 in 2023 Q4 and has since recovered. Its staff is concentrated most in South Africa (61.7%), followed by India (11.6%) and Pakistan (4.6%), with the Netherlands identified as its fastest-growing location.
Smollan Group's largest functional groups are Finance and Operations (48.7%), Engineering (34.1%), and Sales and Marketing (17.1%), with Sales and Marketing the fastest-growing, up 4.6%. The average tenure is 3 years, and the global average salary is $15,618 per employee, with regional medians of $52,000 in Northern Europe and $5,000 in Southern Asia.
Smollan Group's active job postings rose 76.5% in 2026 to 517, and postings per month have climbed from 107 in 2023 to 317 in 2026, signaling a sharp surge in hiring demand. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of March 2026
Smollan Group
workforce metrics
Headcount
8.1k
4.7% YoY
Avg. Salary
$15.6k
7.3% YoY
Tenure
3.0yr
0.3yr YoY
Growth Rate
4.7%
1.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smollan Group. Compare to peers, export the dataset, and access the full quarterly history.
- Smollan Group had 8,128 employees in 2026, a 4.7% increase (+373) from 2025.
- Smollan Group had 7,937 employees in 2025, a 2.0% increase (+155) from 2024.
- Smollan Group had 7,782 employees in 2024, a 4.5% increase (+339) from 2023.
- Smollan Group had 7,443 employees in 2023, a 0.8% decline (-62) from 2022.
Smollan Group's total workforce has grown from 7,478 employees in 2023 to 8,128 in 2026.
Smollan Group SA Pty Ltd. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 8,128 | +373 | +4.7% |
| 2025 | Q4 | 7,937 | +155 | +2.0% |
| 2025 | Q3 | 7,885 | +187 | +2.4% |
| 2025 | Q2 | 7,755 | +126 | +1.6% |
| 2025 | Q1 | 7,755 | +261 | +3.4% |
| 2024 | Q4 | 7,782 | +339 | +4.5% |
| 2024 | Q3 | 7,698 | +232 | +3.1% |
| 2024 | Q2 | 7,629 | +151 | +2.0% |
| 2024 | Q1 | 7,494 | -52 | -0.7% |
| 2023 | Q4 | 7,443 | -62 | -0.8% |
| 2023 | Q3 | 7,466 | +47 | +0.6% |
| 2023 | Q2 | 7,478 | +152 | +2.0% |
Want to see Smollan Group's complete headcount history back to 2008, including quarterly breakdowns?
South Africa accounts for the largest share of Smollan Group's global workforce with approximately 62% of total employees, followed by India and Pakistan. Smollan Group's headcount in the Netherlands is growing fastest among its major locations, up 50.0% year over year in 2026.
Smollan Group employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| South Africa | 5,027 | 61.7% | +0.1% |
| India | 944 | 11.6% | +1.6% |
| Pakistan | 374 | 4.6% | +0.1% |
| Kenya | 306 | 3.8% | -0.3% |
| United Kingdom | 228 | 2.8% | +37.4% |
| Brazil | 125 | 1.5% | +43.0% |
| Tanzania | 92 | 1.1% | -0.7% |
| Netherlands | 92 | 1.1% | +50.0% |
| Spain | 79 | 1.0% | +38.1% |
| United States | 78 | 1.0% | +49.4% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Smollan Group's largest employee groups are Finance and Operations (48.7%), Engineering (34.1%), and Sales and Marketing (17.1%).
Smollan Group employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 3,917 | 48.7% | +3.0% |
| Engineering | 2,744 | 34.1% | +2.7% |
| Sales and Marketing | 1,375 | 17.1% | +4.6% |
Compare Smollan Group's department mix to industry peers.
Smollan Group's average employee salary is $15,618 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 3.3x the global average. Pay is lowest in Southern Asia, at a median of $5,000.
Smollan Group median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $53,000 |
| Northern Europe | $52,000 |
| Northern America | $45,000 |
| Eastern Asia | $43,000 |
| Western Europe | $41,000 |
| Arab States | $38,000 |
| Eastern Europe | $26,000 |
| Southern Europe | $24,000 |
| South-Eastern Asia | $15,000 |
| Sub-Saharan Africa | $9,000 |
| Northern Africa | $8,000 |
| Southern America | $6,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Smollan Group's industry peers.
- Smollan Group had 517 active job postings in 2026, a 76.5% increase (+148) from 2025.
- Smollan Group had 369 active job postings in 2025, a 39.2% increase (+121) from 2024.
- Smollan Group had 248 active job postings in 2024, a 100.6% increase (+166) from 2023.
- Smollan Group had 82 active job postings in 2023, a 68.8% decline from 2022.
- Hiring velocity in 2026: 317 new roles/month, up from 249 in 2025 and 128 in 2024. New metric
Smollan Group's hiring is accelerating: active job postings rose 76.5% in 2026 to 517, with new postings per month climbing from 107 in 2023 to 317 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Smollan Group's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is Smollan Group growing?
- In 2026, Smollan Group's headcount grew 4.7% to 8,128 employees, up from 7,755 in 2025.
- Where are Smollan Group employees located?
- Most Smollan Group employees are based in South Africa (61.7% of headcount), followed by India and Pakistan.
- What is the average salary at Smollan Group?
- The average employee salary at Smollan Group is approximately $15.6k per year.
- How many people does Smollan Group hire per year?
- In 2026, Smollan Group opened roughly 3,804 new roles — about 317 per month.
- When was Smollan Group founded and where is it headquartered?
- Smollan Group was founded in 1931 and is headquartered in Johannesburg, South Africa.
See something that doesn't look right? Reach out and our team will review it.