How many employees work at Second Nature Brands?
Second Nature Brands has approximately 998 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Second Nature Brands’s total headcount has declined 3.3% from 1,033 employees in 2023 to 998 in 2026.
Is Second Nature Brands hiring right now?
Yes, Second Nature Brands is actively hiring. Second Nature Brands had 35 active job postings in 2026, a 33.3% increase from 2025 — see job openings & hiring trends.
About Second Nature Brands’s Workforce
Second Nature Brands is a Food and Beverage company that employs 998 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. The company is headquartered in Madison Heights, Michigan.
Second Nature Brands's workforce has declined 3.3% from 2023 to 2026, down 3.6% year over year in 2026. It fell to a low of 958 in 2025 Q3 before recovering. Its workforce is concentrated most in North America (98.7%), followed by Western Europe (1.3%).
Second Nature Brands's functional groups are Finance and Operations (42.4%), Engineering (36.7%), and Sales and Marketing (20.9%), with Sales and Marketing growing fastest (up 3.6%). The average salary is $81,193, highest in North America at a median of $59,000, up 2.2% year over year in 2026.
Second Nature Brands's active job postings rose 33.3% in 2026 to 35, with new postings per month climbing from 13 in 2023 to 21 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Madison Heights, Michigan
- Industry
- Food and Beverage
- Employees
- 998
- YoY
- -3.6% (-1)
As of March 2026
Second Nature Brands workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Second Nature Brands. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSecond Nature Brands Annual Employee Count (2023-2026)
- Second Nature Brands had 998 employees in 2026, a 3.6% decline (-1) from 2025.
- Second Nature Brands had 966 employees in 2025, a 4.3% decline (-18) from 2024.
- Second Nature Brands had 984 employees in 2024, a 4.8% decline (-64) from 2023.
- Second Nature Brands had 1,048 employees in 2023, a 0.3% increase (+37) from 2022.
Second Nature Brands's total workforce has grown from 958 employees in 2025 to 998 in 2026. Second Nature Brands's headcount peaked at 1,048 in 2023 before declining in 2025 and recovering through 2026.
Second Nature Brands quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 998 | -1 | -3.6% |
| 2025 | Q4 | 966 | -18 | -4.3% |
| 2025 | Q3 | 958 | -44 | -6.4% |
| 2025 | Q2 | 983 | -25 | -5.1% |
| 2025 | Q1 | 999 | -46 | -3.6% |
| 2024 | Q4 | 984 | -64 | -4.8% |
| 2024 | Q3 | 1,002 | -43 | -2.7% |
| 2024 | Q2 | 1,008 | -25 | -2.1% |
| 2024 | Q1 | 1,045 | +22 | +0.4% |
| 2023 | Q4 | 1,048 | +37 | +0.3% |
| 2023 | Q3 | 1,045 | +41 | +0.1% |
| 2023 | Q2 | 1,033 | +21 | -0.8% |
See Second Nature Brands's complete headcount history, including quarterly breakdowns.
Get the DataSecond Nature Brands Employee Count by Region (2026)
North America accounts for the largest share of Second Nature Brands's global workforce with approximately 99% of total employees, followed by Western Europe.
Second Nature Brands employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 973 | 98.7% |
| Western Europe | 13 | 1.3% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSecond Nature Brands Employee Count by Department (2026)
Second Nature Brands's employee groups are Finance and Operations (42.4%), Engineering (36.7%), and Sales and Marketing (20.9%).
Second Nature Brands employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 419 | 42.4% |
| Engineering | 362 | 36.7% |
| Sales and Marketing | 207 | 20.9% |
Compare Second Nature Brands's department mix to industry peers.
See Full DataSecond Nature Brands Employee Salary by Region (2026)
Second Nature Brands's average employee salary is $81,193 globally. Employees in North America receive the highest compensation.
Second Nature Brands median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $59,000 |
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Unlock Salary DataSecond Nature Brands Job Openings and Hiring Trends (2023-2026)
- Second Nature Brands had 35 active job postings in 2026, a 33.3% increase (+5) from 2025.
- Second Nature Brands had 30 active job postings in 2025, a 79.1% increase (+17) from 2024.
- Second Nature Brands had 13 active job postings in 2024, a 37.5% decline (-6) from 2023.
- Second Nature Brands had 19 active job postings in 2023, a 17.1% increase from 2022.
- Hiring velocity in 2026: 21 new roles/month, down from 28 in 2025 and 13 in 2024.
Second Nature Brands's hiring is accelerating: active job postings rose 33.3% in 2026 to 35, with new postings per month climbing from 13 in 2023 to 21 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSecond Nature Brands Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Second Nature Brands's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Second Nature Brands
- How fast is Second Nature Brands growing?
- In 2026, Second Nature Brands's headcount shrank 3.6% to 998 employees, down from 999 in 2025.
- See the full headcount history
- Where are Second Nature Brands employees located?
- Most Second Nature Brands employees are based in North America (98.7% of headcount), followed by Western Europe.
- Explore where the workforce is based
- What is the average salary at Second Nature Brands?
- The average employee salary at Second Nature Brands is approximately $81.2k per year.
- Analyze the salary distribution
- How many new job postings does Second Nature Brands open per year?
- In Q1 2026, Second Nature Brands opened 64 new job postings. In 2025, Second Nature Brands opened 340 new job postings — about 28 per month.
- Track hiring trends by role
- When was Second Nature Brands founded and where is it headquartered?
- Second Nature Brands is headquartered in Madison Heights, Michigan.
- Compare Second Nature Brands to industry peers
Speak with a workforce expert about Second Nature Brands.
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