How many employees work at Sanoma?
Sanoma Oyj (SANOMA) has approximately 4,379 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sanoma's total headcount has declined 6.4% from 4,679 employees in 2023 to 4,379 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Sanoma hiring right now?
Yes, Sanoma is actively hiring. Sanoma had 139 active job postings in 2025, a 29.8% increase from 2024 — see job openings & hiring trends.
About Sanoma's Workforce
Sanoma Oyj (SANOMA) is a Media and Entertainment company that employs 4,379 people worldwide as of December 2025. It is the 8th-largest by headcount among its peers. Founded in 1889, the company is headquartered in Helsinki, Finland and trades on the NASDAQ Helsinki.
Sanoma's workforce has declined 6.4% from 2023 to 2025, though it is up 2.5% year over year in 2025. It fell to a low of 4,270 in 2024 Q4 before recovering. Its workforce is concentrated most in Finland (30.7%), followed by Poland (16.0%) and the Netherlands (15.7%), with Sweden, its fastest-growing location.
Sanoma's largest functional groups are Finance and Operations (45.1%), Engineering (35.1%), and Sales and Marketing (19.8%). Median employee tenure is 5.2 years. The average salary is $47,612, ranging from a median of $51,000 in Northern Europe to $15,000 in Southern America.
Sanoma's active job postings rose 29.8% in 2025 to 139, with new postings per month climbing from 50 in 2023 to 77 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Sanoma
workforce metrics
Headcount
4.4k
2.5% YoY
Avg. Salary
$47.6k
0.7% YoY
Tenure
5.2yr
0.4yr YoY
Growth Rate
2.5%
7.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sanoma. Compare to peers, export the dataset, and access the full quarterly history.
- Sanoma had 4,379 employees in 2025, a 2.5% increase (+109) from 2024.
- Sanoma had 4,270 employees in 2024, a 4.8% decline (-211) from 2023.
- Sanoma had 4,481 employees in 2023, a 4.1% decline (-189) from 2022.
Sanoma's total workforce has grown from 4,270 employees in 2024 to 4,379 in 2025. Sanoma's headcount peaked at 4,765 in 2023 before declining in 2024 and recovering through 2025.
Sanoma Oyj — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 4,379 | +109 | +2.5% |
| 2025 | Q3 | 4,362 | -17 | -0.4% |
| 2025 | Q2 | 4,484 | -77 | -1.7% |
| 2025 | Q1 | 4,313 | -146 | -3.3% |
| 2024 | Q4 | 4,270 | -211 | -4.8% |
| 2024 | Q3 | 4,379 | -169 | -3.8% |
| 2024 | Q2 | 4,561 | -204 | -4.4% |
| 2024 | Q1 | 4,459 | -220 | -4.8% |
| 2023 | Q4 | 4,481 | -189 | -4.1% |
| 2023 | Q3 | 4,548 | -165 | -3.6% |
| 2023 | Q2 | 4,765 | -183 | -3.8% |
| 2023 | Q1 | 4,679 | -69 | -1.5% |
Want to see Sanoma's complete headcount history back to 2017, including quarterly breakdowns?
Finland accounts for the largest share of Sanoma's global workforce with approximately 31% of total employees, followed by Poland and the Netherlands. Sanoma's headcount in Sweden is growing fastest among its major locations, up 4.0% year over year in 2025.
Sanoma employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Finland | 1,355 | 30.7% | -2.8% |
| Poland | 706 | 16.0% | +3.1% |
| Netherlands | 691 | 15.7% | +2.4% |
| Spain | 426 | 9.7% | -4.9% |
| Belgium | 245 | 5.6% | +3.9% |
| Sweden | 107 | 2.4% | +4.0% |
| United States | 87 | 2.0% | +0.7% |
| Mexico | 76 | 1.7% | -1.6% |
| Norway | 75 | 1.7% | +0.5% |
| Denmark | 68 | 1.5% | -8.9% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sanoma's largest employee groups are Finance and Operations (45.1%), Engineering (35.1%), and Sales and Marketing (19.8%).
Sanoma employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,952 | 45.1% | -1.7% |
| Engineering | 1,521 | 35.1% | -0.1% |
| Sales and Marketing | 857 | 19.8% | -0.3% |
Compare Sanoma's department mix to industry peers.
Sanoma's average employee salary is $47,612 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Southern America, at a median of $15,000.
Sanoma median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $71,000 |
| Northern Europe | $51,000 |
| Western Europe | $49,000 |
| Pacific Islands | $35,000 |
| Eastern Asia | $34,000 |
| Southern Europe | $34,000 |
| Eastern Europe | $28,000 |
| Arab States | $16,000 |
| Central and Western Asia | $16,000 |
| Southern America | $15,000 |
| Central America and the Caribbean | $14,000 |
| Northern Africa | $13,000 |
| Sub-Saharan Africa | $9,000 |
| South-Eastern Asia | $6,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Sanoma's industry peers.
- Sanoma had 139 active job postings in 2025, a 29.8% increase (+36) from 2024.
- Sanoma had 103 active job postings in 2024, a 65.8% increase (+51) from 2023.
- Sanoma had 52 active job postings in 2023, a 40.0% decline from 2022.
- Hiring velocity in 2025: 77 new roles/month, up from 75 in 2024 and 50 in 2023. New metric
Sanoma's hiring is accelerating: active job postings rose 29.8% in 2025 to 139, with new postings per month climbing from 50 in 2023 to 77 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Sanoma's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Sanoma growing?
- In 2025, Sanoma's headcount grew 2.5% to 4,379 employees, up from 4,270 in 2024.
- Where are Sanoma employees located?
- Most Sanoma employees are based in Finland (30.7% of headcount), followed by Poland and the Netherlands.
- What is the average salary at Sanoma?
- The average employee salary at Sanoma is approximately $47.6k per year.
- How many people does Sanoma hire per year?
- In 2025, Sanoma opened roughly 924 new roles — about 77 per month.
- When was Sanoma founded and where is it headquartered?
- Sanoma was founded in 1889 and is headquartered in Helsinki, Finland.
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