How many employees work at Rusta?
Rusta AB (RUSTA) has approximately 3,290 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Rusta's total headcount has declined 7.7% from 3,563 employees in 2023 to 3,290 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Rusta hiring right now?
Yes, Rusta is actively hiring. Rusta had 26 active job postings in 2025, a 26.1% increase from 2024 — see job openings & hiring trends.
About Rusta's Workforce
Rusta AB (RUSTA) is a Retail and Consumer Goods company headquartered in Upplands Vaesby, Sweden, founded in 1986, and listed on NASDAQ Stockholm. It employs 3,290 people worldwide as of December 2025 and ranks as the 10th-largest by headcount among its peers.
Rusta's workforce has fallen 7.7% from 2023 to 2025, and is down 3.7% year over year in 2025. The headcount reached a low of 3,290 in 2025 Q4 before rebounding. Its staffing is heavily concentrated in Sweden (65.0%), with Norway at 10.7%, China at 8.7%, Finland at 8.2%, Germany at 1.5%, the Philippines at 1.2%, Vietnam at 1.1%, and India at 1%; Vietnam is the fastest-growing location.
Rusta's largest groups by function are Finance and Operations (53.2%), Sales and Marketing (26.5%), and Engineering (20.2%). The average tenure is 4.2 years. The average salary is $37,838, with regional medians of $38,000 in Western Europe and $6,000 in Southern Asia.
Rusta's hiring activity shows an uptick, with postings up 26.1% year over year in 2025 Q4, totaling 26 latest postings. The velocity of postings has increased: 73 per month in 2025, up from 85 per month in 2024 and 49 per month in 2023.
Rusta's sentiment remains neutral and flat, and the company sits as the 10th-largest by headcount among its peers. An unusually geographically concentrated workforce, the bulk of it in Sweden, stands out as its most distinctive trait.
Sourced from Revelio Labs workforce data.
As of December 2025
Rusta
workforce metrics
Headcount
3.3k
3.7% YoY
Avg. Salary
$37.8k
0.3% YoY
Tenure
4.2yr
0.1yr YoY
Growth Rate
-3.7%
2.2pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Rusta. Compare to peers, export the dataset, and access the full quarterly history.
- Rusta had 3,290 employees in 2025, a 3.7% decline (-123) from 2024.
- Rusta had 3,413 employees in 2024, a 1.5% decline (-51) from 2023.
- Rusta had 3,464 employees in 2023, a 3.1% decline (-109) from 2022.
Rusta's total workforce has declined from 3,563 employees in 2023 to 3,290 in 2025.
Rusta AB — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 3,290 | -123 | -3.7% |
| 2025 | Q3 | 3,325 | -120 | -3.5% |
| 2025 | Q2 | 3,425 | -97 | -2.8% |
| 2025 | Q1 | 3,411 | -49 | -1.4% |
| 2024 | Q4 | 3,413 | -51 | -1.5% |
| 2024 | Q3 | 3,445 | -50 | -1.5% |
| 2024 | Q2 | 3,522 | -139 | -3.9% |
| 2024 | Q1 | 3,460 | -103 | -2.9% |
| 2023 | Q4 | 3,464 | -109 | -3.1% |
| 2023 | Q3 | 3,495 | -130 | -3.6% |
| 2023 | Q2 | 3,661 | -122 | -3.3% |
| 2023 | Q1 | 3,563 | -143 | -4.0% |
Want to see Rusta's complete headcount history back to 2017, including quarterly breakdowns?
Sweden accounts for the largest share of Rusta's global workforce with approximately 65% of total employees, followed by Norway and China. Rusta's headcount in Vietnam is growing fastest among its major locations, up 13.8% year over year in 2025.
Rusta employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Sweden | 2,135 | 65.0% | -3.0% |
| Norway | 352 | 10.7% | -8.3% |
| China | 287 | 8.7% | +0.2% |
| Finland | 269 | 8.2% | -3.4% |
| Germany | 49 | 1.5% | -8.5% |
| Philippines | 40 | 1.2% | +0.0% |
| Vietnam | 36 | 1.1% | +13.8% |
| India | 32 | 1.0% | +2.8% |
| Georgia | 19 | 0.6% | +0.0% |
| Ivory Coast | 15 | 0.5% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Rusta's largest employee groups are Finance and Operations (53.2%), Sales and Marketing (26.5%), and Engineering (20.2%).
Rusta employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,697 | 53.2% | -2.8% |
| Sales and Marketing | 846 | 26.5% | -6.7% |
| Engineering | 645 | 20.2% | +0.3% |
Compare Rusta's department mix to industry peers.
Rusta's average employee salary is $37,838 globally. Employees in Western Europe receive the highest compensation. Pay is lowest in Southern Asia, at a median of $6,000.
Rusta median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $56,000 |
| Western Europe | $38,000 |
| Northern Europe | $36,000 |
| Eastern Asia | $31,000 |
| Arab States | $25,000 |
| Central and Western Asia | $23,000 |
| South-Eastern Asia | $8,000 |
| Sub-Saharan Africa | $8,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Rusta's industry peers.
- Rusta had 26 active job postings in 2025, a 26.1% increase (+6) from 2024.
- Rusta had 20 active job postings in 2024, a 59.6% decline (-17) from 2023.
- Rusta had 37 active job postings in 2023, a 42.6% increase from 2022.
- Hiring velocity in 2025: 73 new roles/month, down from 85 in 2024 and 49 in 2023. New metric
Rusta's hiring is accelerating: active job postings rose 26.1% in 2025 to 26, with new postings per month climbing from 49 in 2023 to 73 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Rusta's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Retail and Consumer Goods Companies by Employee Count
- How fast is Rusta growing?
- In 2025, Rusta's headcount shrank 3.7% to 3,290 employees, down from 3,413 in 2024.
- Where are Rusta employees located?
- Most Rusta employees are based in Sweden (65.0% of headcount), followed by Norway and China.
- What is the average salary at Rusta?
- The average employee salary at Rusta is approximately $37.8k per year.
- How many people does Rusta hire per year?
- In 2025, Rusta opened roughly 876 new roles — about 73 per month.
- When was Rusta founded and where is it headquartered?
- Rusta was founded in 1986 and is headquartered in Upplands Vaesby, Sweden.
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