How many employees work at Redefine?
Redefine AB has approximately 1,334 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Redefine's total headcount has declined 52.9% from 2,832 employees in 2023 to 1,334 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Redefine hiring right now?
Yes, Redefine is actively hiring. Redefine had 3 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Redefine's Workforce
Redefine AB is a Media and Entertainment company that employs 1,334 people worldwide as of March 2026. Founded in 2019, the company is headquartered in Sweden.
Redefine's workforce has declined 52.9% from 2023 to 2026, down 15.9% year over year in 2026. It fell to a low of 1,334 in 2026 Q1 before recovering. Its workforce is concentrated most in India (95.4%), followed by Canada (1.7%) and the United Kingdom (1.0%), with the United States, its fastest-growing location.
Redefine's largest functional groups are Finance and Operations (60.4%), Engineering (22.4%), and Sales and Marketing (17.3%). Median employee tenure is 3.8 years. The average salary is $14,659, ranging from a median of $92,000 in Northern America to $9,000 in Southern Asia.
Redefine's hiring activity held steady in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of March 2026
Redefine
workforce metrics
Headcount
1.3k
15.9% YoY
Avg. Salary
$14.7k
3.7% YoY
Tenure
3.8yr
0.0yr YoY
Growth Rate
-15.9%
30.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Redefine. Compare to peers, export the dataset, and access the full quarterly history.
- Redefine had 1,334 employees in 2026, a 15.9% decline (-231) from 2025.
- Redefine had 1,363 employees in 2025, a 35.9% decline (-597) from 2024.
- Redefine had 1,960 employees in 2024, a 28.3% decline (-647) from 2023.
- Redefine had 2,607 employees in 2023, a 1.0% decline (-25) from 2022.
Redefine's total workforce has declined from 2,832 employees in 2023 to 1,334 in 2026.
Redefine AB — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,334 | -231 | -15.9% |
| 2025 | Q4 | 1,363 | -597 | -35.9% |
| 2025 | Q3 | 1,404 | -636 | -36.9% |
| 2025 | Q2 | 1,464 | -745 | -40.6% |
| 2025 | Q1 | 1,565 | -940 | -46.2% |
| 2024 | Q4 | 1,960 | -647 | -28.3% |
| 2024 | Q3 | 2,040 | -655 | -27.7% |
| 2024 | Q2 | 2,209 | -623 | -24.7% |
| 2024 | Q1 | 2,505 | -383 | -14.2% |
| 2023 | Q4 | 2,607 | -25 | -1.0% |
| 2023 | Q3 | 2,695 | +293 | +11.5% |
| 2023 | Q2 | 2,832 | +595 | +23.5% |
Want to see Redefine's complete headcount history back to 2008, including quarterly breakdowns?
India accounts for the largest share of Redefine's global workforce with approximately 95% of total employees, followed by Canada and the United Kingdom.
Redefine employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 1,273 | 95.4% | -5.2% |
| Canada | 23 | 1.7% | -24.9% |
| United Kingdom | 14 | 1.0% | -46.2% |
| Bulgaria | 6 | 0.5% | -19.8% |
| United States | 6 | 0.4% | +0.0% |
| Spain | 2 | 0.2% | -34.6% |
| Hungary | 2 | 0.1% | +0.0% |
| Georgia | 2 | 0.1% | -40.6% |
| France | 2 | 0.1% | +0.0% |
| South Africa | 1 | 0.1% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Redefine's largest employee groups are Finance and Operations (60.4%), Engineering (22.4%), and Sales and Marketing (17.3%).
Redefine employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 806 | 60.4% | -6.5% |
| Engineering | 299 | 22.4% | -6.3% |
| Sales and Marketing | 230 | 17.3% | -5.2% |
Compare Redefine's department mix to industry peers.
Redefine's average employee salary is $14,659 globally. Employees in Northern America receive the highest compensation, with median pay approximately 6.3x the global average. Pay is lowest in Southern Asia, at a median of $9,000.
Redefine median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $92,000 |
| Northern Europe | $84,000 |
| Southern Europe | $50,000 |
| Eastern Europe | $17,000 |
| Southern Asia | $9,000 |
Unlock salary by role, level, and city — and compare to Redefine's industry peers.
- Redefine had 3 active job postings in 2026, a 0% no change (+1) from 2025.
- Redefine had 2 active job postings in 2025, a 138.5% decline (-9) from 2024.
- Redefine had 11 active job postings in 2024, a 93.3% increase (+7) from 2023.
- Redefine had 4 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 1 new roles/month, down from 2 in 2025 and 3 in 2024. New metric
Redefine's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Redefine's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
- How fast is Redefine growing?
- In 2026, Redefine's headcount shrank 15.9% to 1,334 employees, down from 1,565 in 2025.
- Where are Redefine employees located?
- Most Redefine employees are based in India (95.4% of headcount), followed by Canada and the United Kingdom.
- What is the average salary at Redefine?
- The average employee salary at Redefine is approximately $14.7k per year.
- How many people does Redefine hire per year?
- In 2026, Redefine opened roughly 12 new roles — about 1 per month.
- When was Redefine founded and where is it headquartered?
- Redefine was founded in 2019 and is headquartered in Sweden.
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