How many employees work at Rakuten Marketing?
Rakuten Marketing LLC has approximately 976 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Rakuten Marketing's total headcount has declined 13.1% from 1,123 employees in 2023 to 976 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Rakuten Marketing hiring right now?
Yes, Rakuten Marketing is actively hiring. Rakuten Marketing had 141 active job postings in 2026, a 131.8% increase from 2025 — see job openings & hiring trends.
About Rakuten Marketing's Workforce
Rakuten Marketing LLC is an Information Technology Services company founded in 1997 and headquartered in New York City, New York. It employs 976 people worldwide as of March 2026 and ranks 11th by headcount among its peers.
Rakuten Marketing's workforce has fallen 13.1% from 2023 to 2026, down 1.0% year over year in 2026. It declined to a low of 959 in 2025 Q4 before recovering. Its headcount is concentrated most in the United States (43.1%), followed by the United Kingdom (14.3%) and Japan (6.8%), with Brazil identified as its fastest-growing location.
Rakuten Marketing's largest groups are Finance and Operations (44.5%), Sales and Marketing (28.3%), and Engineering (27.3%), with Finance and Operations up 1.8% in headcount. The average tenure is 3.2 years, and the average salary is $95,245, with regional medians of $120,000 in Northern America and $13,000 in Southern America.
Rakuten Marketing's hiring activity shows a sharp surge in demand, with active job postings rising 131.8% in 2026 to 141 postings, and postings per month increasing from 25 in 2023 to 55 in 2026. Overall sentiment is neutral and trending downward.
Sourced from Revelio Labs workforce data.
As of March 2026
Rakuten Marketing
workforce metrics
Headcount
976
1.0% YoY
Avg. Salary
$95.2k
0.0% YoY
Tenure
3.2yr
0.4yr YoY
Growth Rate
-1.0%
2.2pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Rakuten Marketing. Compare to peers, export the dataset, and access the full quarterly history.
- Rakuten Marketing had 976 employees in 2026, a 1.0% decline (-16) from 2025.
- Rakuten Marketing had 959 employees in 2025, a 2.6% decline (-55) from 2024.
- Rakuten Marketing had 1,014 employees in 2024, a 3.6% decline (-47) from 2023.
- Rakuten Marketing had 1,061 employees in 2023, a 5.4% decline (-108) from 2022.
Rakuten Marketing's total workforce has grown from 959 employees in 2025 to 976 in 2026. Rakuten Marketing's headcount peaked at 1,123 in 2023 before declining in 2025 and recovering through 2026.
Rakuten Marketing LLC — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 976 | -16 | -1.0% |
| 2025 | Q4 | 959 | -55 | -2.6% |
| 2025 | Q3 | 960 | -79 | -3.0% |
| 2025 | Q2 | 984 | -56 | -3.1% |
| 2025 | Q1 | 992 | -55 | -3.2% |
| 2024 | Q4 | 1,014 | -47 | -3.6% |
| 2024 | Q3 | 1,039 | -49 | -3.6% |
| 2024 | Q2 | 1,040 | -83 | -3.5% |
| 2024 | Q1 | 1,047 | -92 | -4.8% |
| 2023 | Q4 | 1,061 | -108 | -5.4% |
| 2023 | Q3 | 1,088 | -94 | -4.1% |
| 2023 | Q2 | 1,123 | -57 | -3.4% |
Want to see Rakuten Marketing's complete headcount history back to 2008, including quarterly breakdowns?
The United States accounts for the largest share of Rakuten Marketing's global workforce with approximately 43% of total employees, followed by the United Kingdom and Japan. Rakuten Marketing's headcount in Brazil is growing fastest among its major locations, up 6.3% year over year in 2026.
Rakuten Marketing employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 410 | 43.1% | -1.4% |
| United Kingdom | 136 | 14.3% | -6.1% |
| Japan | 65 | 6.8% | +1.0% |
| Brazil | 59 | 6.2% | +6.3% |
| France | 51 | 5.3% | -3.8% |
| Australia | 30 | 3.2% | +2.9% |
| India | 29 | 3.0% | -0.9% |
| Ukraine | 27 | 2.8% | -5.3% |
| Germany | 18 | 1.9% | -0.6% |
| Singapore | 13 | 1.3% | -5.2% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Rakuten Marketing's largest employee groups are Finance and Operations (44.5%), Sales and Marketing (28.3%), and Engineering (27.3%).
Rakuten Marketing employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 428 | 44.5% | +1.8% |
| Sales and Marketing | 272 | 28.3% | -1.2% |
| Engineering | 263 | 27.3% | -3.8% |
Compare Rakuten Marketing's department mix to industry peers.
Rakuten Marketing's average employee salary is $95,245 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in Southern America, at a median of $13,000.
Rakuten Marketing median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $120,000 |
| Northern Europe | $87,000 |
| Pacific Islands | $86,000 |
| Western Europe | $79,000 |
| Southern Europe | $69,000 |
| Eastern Asia | $46,000 |
| South-Eastern Asia | $32,000 |
| Eastern Europe | $26,000 |
| Sub-Saharan Africa | $13,000 |
| Southern America | $13,000 |
| Arab States | $13,000 |
| Northern Africa | $11,000 |
| Southern Asia | $8,000 |
Unlock salary by role, level, and city — and compare to Rakuten Marketing's industry peers.
- Rakuten Marketing had 141 active job postings in 2026, a 131.8% increase (+108) from 2025.
- Rakuten Marketing had 33 active job postings in 2025, a 5.9% decline (-2) from 2024.
- Rakuten Marketing had 35 active job postings in 2024, a 125.6% increase (+27) from 2023.
- Rakuten Marketing had 8 active job postings in 2023, a 146.7% decline from 2022.
- Hiring velocity in 2026: 55 new roles/month, up from 11 in 2025 and 23 in 2024. New metric
Rakuten Marketing's hiring is accelerating: active job postings rose 131.8% in 2026 to 141, with new postings per month climbing from 25 in 2023 to 55 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Rakuten Marketing's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is Rakuten Marketing growing?
- In 2026, Rakuten Marketing's headcount shrank 1.0% to 976 employees, down from 992 in 2025.
- Where are Rakuten Marketing employees located?
- Most Rakuten Marketing employees are based in the United States (43.1% of headcount), followed by the United Kingdom and Japan.
- What is the average salary at Rakuten Marketing?
- The average employee salary at Rakuten Marketing is approximately $95.2k per year.
- How many people does Rakuten Marketing hire per year?
- In 2026, Rakuten Marketing opened roughly 660 new roles — about 55 per month.
- When was Rakuten Marketing founded and where is it headquartered?
- Rakuten Marketing was founded in 1997 and is headquartered in New York City, New York.
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