How many employees work at Picnic (12448915)?
Picnic has approximately 774 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Picnic (12448915)'s total headcount has declined 23.7% from 1,015 employees in 2023 to 774 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Picnic (12448915) hiring right now?
Yes, Picnic (12448915) is actively hiring. Picnic (12448915) had 4,066 active job postings in 2025, a 17.6% decline from 2024 — see job openings & hiring trends.
About Picnic (12448915)'s Workforce
Picnic (12448915) is a Food and Hospitality Services company headquartered in Seoul, South Korea. It employs 774 people worldwide as of December 2025 and is the 10th-largest by headcount among its peers.
Picnic's workforce has declined 23.7% from 2023 to 2025, though it is up 1.8% year over year in 2025. The company’s headcount reached a low of 737 in 2025 Q1 before recovering. Its workforce is concentrated most in the Netherlands (77.5%), followed by Germany (11.7%) and Brazil (2.4%), with the Netherlands, its fastest-growing location, up 5.5%.
Picnic's largest functional groups are Finance and Operations (51.7%), Sales and Marketing (27.1%), and Engineering (21.2%), with Engineering growing fastest (up 13.0%). The average tenure is 2.2 years, and the average salary is $33,924, ranging from a median of $79,000 in Northern America to $5,000 in Central and Western Asia.
Picnic's active job postings fell 17.6% in 2025 to 4,066, with new postings per month cooling from 1,228 in 2023 to 527 in 2025. Overall sentiment is negative and directionally down.
Sourced from Revelio Labs workforce data.
As of December 2025
Picnic (12448915)
workforce metrics
Headcount
774
1.8% YoY
Avg. Salary
$33.9k
0.8% YoY
Tenure
2.2yr
0.3yr YoY
Growth Rate
1.8%
15.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Picnic (12448915). Compare to peers, export the dataset, and access the full quarterly history.
- Picnic (12448915) had 774 employees in 2025, a 1.8% increase (+14) from 2024.
- Picnic (12448915) had 760 employees in 2024, a 13.5% decline (-111) from 2023.
- Picnic (12448915) had 871 employees in 2023, a 23.8% decline (-235) from 2022.
Picnic (12448915)'s total workforce has grown from 737 employees in 2025 to 774 in 2025. Picnic (12448915)'s headcount peaked at 1,015 in 2023 before declining in 2025 and recovering through 2025.
Picnic — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 774 | +14 | +1.8% |
| 2025 | Q3 | 793 | +0 | -0.0% |
| 2025 | Q2 | 752 | -63 | -8.1% |
| 2025 | Q1 | 737 | -98 | -12.4% |
| 2024 | Q4 | 760 | -111 | -13.5% |
| 2024 | Q3 | 793 | -118 | -13.8% |
| 2024 | Q2 | 815 | -132 | -15.1% |
| 2024 | Q1 | 835 | -180 | -19.5% |
| 2023 | Q4 | 871 | -235 | -23.8% |
| 2023 | Q3 | 911 | -151 | -15.3% |
| 2023 | Q2 | 947 | +22 | +2.4% |
| 2023 | Q1 | 1,015 | +46 | +4.7% |
Want to see Picnic (12448915)'s complete headcount history back to 2017, including quarterly breakdowns?
The Netherlands accounts for the largest share of Picnic (12448915)'s global workforce with approximately 78% of total employees, followed by Germany and Brazil. Picnic (12448915)'s headcount in the Netherlands is growing fastest among its major locations, up 5.5% year over year in 2025.
Picnic (12448915) employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Netherlands | 595 | 77.5% | +5.5% |
| Germany | 90 | 11.7% | -13.2% |
| Brazil | 19 | 2.4% | +0.0% |
| United States | 17 | 2.2% | -10.5% |
| France | 16 | 2.1% | +0.2% |
| Georgia | 7 | 1.0% | +0.0% |
| Bangladesh | 5 | 0.6% | +0.0% |
| Argentina | 4 | 0.5% | +0.0% |
| Spain | 4 | 0.5% | +0.0% |
| United Kingdom | 3 | 0.5% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Picnic (12448915)'s largest employee groups are Finance and Operations (51.7%), Sales and Marketing (27.1%), and Engineering (21.2%).
Picnic (12448915) employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 382 | 51.7% | -5.5% |
| Sales and Marketing | 200 | 27.1% | +1.4% |
| Engineering | 157 | 21.2% | +13.0% |
Compare Picnic (12448915)'s department mix to industry peers.
Picnic (12448915)'s average employee salary is $33,924 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.3x the global average. Pay is lowest in Central and Western Asia, at a median of $5,000.
Picnic (12448915) median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $79,000 |
| Northern Europe | $38,000 |
| Western Europe | $31,000 |
| Southern America | $5,000 |
| Central and Western Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Picnic (12448915)'s industry peers.
- Picnic (12448915) had 4,066 active job postings in 2025, a 17.6% decline (-783) from 2024.
- Picnic (12448915) had 4,849 active job postings in 2024, a 4.7% decline (-232) from 2023.
- Picnic (12448915) had 5,081 active job postings in 2023, a 165.5% increase from 2022.
- Hiring velocity in 2025: 527 new roles/month, down from 625 in 2024 and 1,228 in 2023. New metric
Picnic (12448915)'s hiring is slowing: active job postings fell 17.6% in 2025 to 4,066, with new postings per month cooling from 1,228 in 2023 to 527 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Picnic (12448915)'s workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Food and Hospitality Services Companies by Employee Count
- How fast is Picnic (12448915) growing?
- In 2025, Picnic (12448915)'s headcount grew 1.8% to 774 employees, up from 760 in 2024.
- Where are Picnic (12448915) employees located?
- Most Picnic (12448915) employees are based in the Netherlands (77.5% of headcount), followed by Germany and Brazil.
- What is the average salary at Picnic (12448915)?
- The average employee salary at Picnic (12448915) is approximately $33.9k per year.
- How many people does Picnic (12448915) hire per year?
- In 2025, Picnic (12448915) opened roughly 6,324 new roles — about 527 per month.
- When was Picnic (12448915) founded and where is it headquartered?
- Picnic (12448915) is headquartered in Seoul, South Korea.
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