How many employees work at Nobia?
Nobia AB (NOBI) has approximately 3,338 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Nobia's total headcount has declined 10.0% from 3,710 employees in 2023 to 3,338 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Nobia hiring right now?
Yes, Nobia is actively hiring. Nobia had 216 active job postings in 2025, a 28.6% increase from 2024 — see job openings & hiring trends.
About Nobia's Workforce
Nobia AB (NOBI) is a Retail and Consumer Goods company that employs 3,338 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers, founded in 1995, headquartered in Stockholm, Sweden, and trades on the NASDAQ Stockholm.
Nobia's workforce has declined 10.0% from 2023 to 2025, and is down 3.0% year over year in 2025. It reached a low of 3,338 in 2025 Q4 before recovering. The headcount is concentrated most in Denmark (39.3%), followed by Sweden (23.9%) and the United Kingdom (15.3%), with Sweden as its fastest-growing location at 1.1%.
Nobia's largest groups by function are Finance and Operations (40.0%), Engineering (30.6%), and Sales and Marketing (29.4%), with Engineering growing fastest (up 1.2%). The average tenure among employees is 5.3 years, and the average salary is $59,596, with regional medians showing $65,000 in Eastern Asia and $6,000 in Southern Asia.
Nobia's active job postings rose 28.6% in 2025 to 216, with new postings per month climbing from 85 in 2023 to 153 in 2025. The sentiment across staff is neutral but trending up.
Sourced from Revelio Labs workforce data.
As of December 2025
Nobia
workforce metrics
Headcount
3.3k
3.0% YoY
Avg. Salary
$59.6k
0.8% YoY
Tenure
5.3yr
0.2yr YoY
Growth Rate
-3.0%
1.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Nobia. Compare to peers, export the dataset, and access the full quarterly history.
- Nobia had 3,338 employees in 2025, a 3.0% decline (-100) from 2024.
- Nobia had 3,438 employees in 2024, a 4.0% decline (-140) from 2023.
- Nobia had 3,578 employees in 2023, a 5.5% decline (-203) from 2022.
Nobia's total workforce has declined from 3,710 employees in 2023 to 3,338 in 2025.
Nobia AB — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 3,338 | -100 | -3.0% |
| 2025 | Q3 | 3,393 | -115 | -3.3% |
| 2025 | Q2 | 3,413 | -130 | -3.7% |
| 2025 | Q1 | 3,408 | -168 | -4.8% |
| 2024 | Q4 | 3,438 | -140 | -4.0% |
| 2024 | Q3 | 3,508 | -103 | -2.9% |
| 2024 | Q2 | 3,543 | -96 | -2.7% |
| 2024 | Q1 | 3,576 | -134 | -3.7% |
| 2023 | Q4 | 3,578 | -203 | -5.5% |
| 2023 | Q3 | 3,611 | -224 | -6.0% |
| 2023 | Q2 | 3,639 | -263 | -7.0% |
| 2023 | Q1 | 3,710 | -253 | -6.6% |
Want to see Nobia's complete headcount history back to 2017, including quarterly breakdowns?
Denmark accounts for the largest share of Nobia's global workforce with approximately 39% of total employees, followed by Sweden and the United Kingdom. Nobia's headcount in Sweden is growing fastest among its major locations, up 1.1% year over year in 2025.
Nobia employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Denmark | 1,296 | 39.3% | +0.4% |
| Sweden | 788 | 23.9% | +1.1% |
| United Kingdom | 503 | 15.3% | -3.8% |
| Norway | 260 | 7.9% | -3.6% |
| Finland | 115 | 3.5% | -20.3% |
| Lithuania | 105 | 3.2% | -5.0% |
| France | 92 | 2.8% | -2.4% |
| Philippines | 25 | 0.7% | +0.0% |
| China | 19 | 0.6% | +0.0% |
| United States | 11 | 0.3% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Nobia's largest employee groups are Finance and Operations (40.0%), Engineering (30.6%), and Sales and Marketing (29.4%).
Nobia employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,298 | 40.0% | -2.0% |
| Engineering | 995 | 30.6% | +1.2% |
| Sales and Marketing | 954 | 29.4% | -4.2% |
Compare Nobia's department mix to industry peers.
Nobia's average employee salary is $59,596 globally. Employees in Eastern Asia receive the highest compensation. Pay is lowest in Southern Asia, at a median of $6,000.
Nobia median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $67,000 |
| Eastern Asia | $65,000 |
| Northern Europe | $52,000 |
| Western Europe | $44,000 |
| Southern Europe | $25,000 |
| Eastern Europe | $19,000 |
| Southern America | $19,000 |
| Arab States | $12,000 |
| South-Eastern Asia | $10,000 |
| Central America and the Caribbean | $8,000 |
| Northern Africa | $7,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to Nobia's industry peers.
- Nobia had 216 active job postings in 2025, a 28.6% increase (+54) from 2024.
- Nobia had 162 active job postings in 2024, a 11.1% decline (-19) from 2023.
- Nobia had 181 active job postings in 2023, a 90.8% increase from 2022.
- Hiring velocity in 2025: 153 new roles/month, down from 217 in 2024 and 85 in 2023. New metric
Nobia's hiring is accelerating: active job postings rose 28.6% in 2025 to 216, with new postings per month climbing from 85 in 2023 to 153 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Nobia's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Retail and Consumer Goods Companies by Employee Count
- How fast is Nobia growing?
- In 2025, Nobia's headcount shrank 3.0% to 3,338 employees, down from 3,438 in 2024.
- Where are Nobia employees located?
- Most Nobia employees are based in Denmark (39.3% of headcount), followed by Sweden and the United Kingdom.
- What is the average salary at Nobia?
- The average employee salary at Nobia is approximately $59.6k per year.
- How many people does Nobia hire per year?
- In 2025, Nobia opened roughly 1,836 new roles — about 153 per month.
- When was Nobia founded and where is it headquartered?
- Nobia was founded in 1995 and is headquartered in Stockholm, Sweden.
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