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About Niche

Niche is modernizing the way students and families choose their best-fit schools and colleges, and how institutions build their future classes. We believe it shouldn’t be hard to find where you belong, so it’s our mission to make it easy, transparent and free. Used by over 70 million people annually, Niche is the trusted partner to over 3,000 schools and colleges, helping them to streamline operations, build brand awareness and achieve their enrollment targets. Our nationally recognized Niche Direct Admissions program is revolutionizing the college admissions process by enabling colleges to proactively accept qualified students based on their Niche Profile alone, offering real-time acceptance and scholarship opportunities. For over 20 years, Niche has been empowering informed decision-making, and we remain dedicated to improving and simplifying the education journey for all.