How many employees work at Motive?
Motive has approximately 6,537 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Motive's total headcount has grown 34.8% from 4,849 employees in 2023 to 6,537 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Motive hiring right now?
Yes, Motive is actively hiring. Motive had 571 active job postings in 2025, a 85.9% increase from 2024 — see job openings & hiring trends.
About Motive's Workforce
Motive is an Information Technology Services company based in San Francisco, California, founded in 2013. It employs 6,537 people worldwide as of December 2025 and ranks as the 7th-largest by headcount among its peers.
Motive's workforce has grown 34.8% from 2023 to 2025, and is up 28.5% year over year in 2025. The headcount is led by Pakistan with 55.5% of employees, followed by the United States at 30.0% and India at 6.6%, with the United Kingdom being its fastest-growing location.
Motive's largest groups by function are Engineering (45.6%), Finance and Operations (37.1%), and Sales and Marketing (17.3%), with Sales and Marketing growing the fastest at 18.1%. The average tenure is 1.7 years, and the average salary is $59,661, with regional medians of $142,000 in Northern America and $9,000 in Southern Asia.
Motive's hiring activity rose significantly, with postings up 85.9% in 2025 to 571 postings. New postings per month have climbed from 153 in 2023 to 222 in 2025. Overall employee sentiment is neutral and trending downward.
Sourced from Revelio Labs workforce data.
As of December 2025
Motive
workforce metrics
Headcount
6.5k
28.5% YoY
Avg. Salary
$59.7k
7.9% YoY
Tenure
1.7yr
0.5yr YoY
Growth Rate
28.5%
19.8pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Motive. Compare to peers, export the dataset, and access the full quarterly history.
- Motive had 6,537 employees in 2025, a 28.5% increase (+1,632) from 2024.
- Motive had 4,905 employees in 2024, a 8.7% increase (+408) from 2023.
- Motive had 4,497 employees in 2023, a 11.9% decline (-567) from 2022.
Motive's total workforce has grown from 4,849 employees in 2023 to 6,537 in 2025.
Motive — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 6,537 | +1,632 | +28.5% |
| 2025 | Q3 | 5,894 | +1,047 | +19.5% |
| 2025 | Q2 | 5,411 | +662 | +13.0% |
| 2025 | Q1 | 5,076 | +518 | +10.8% |
| 2024 | Q4 | 4,905 | +408 | +8.7% |
| 2024 | Q3 | 4,847 | +352 | +7.5% |
| 2024 | Q2 | 4,749 | +44 | +0.9% |
| 2024 | Q1 | 4,558 | -291 | -6.2% |
| 2023 | Q4 | 4,497 | -567 | -11.9% |
| 2023 | Q3 | 4,495 | -1,051 | -20.9% |
| 2023 | Q2 | 4,705 | -1,030 | -19.7% |
| 2023 | Q1 | 4,849 | -425 | -8.4% |
Want to see Motive's complete headcount history back to 2017, including quarterly breakdowns?
Pakistan accounts for the largest share of Motive's global workforce with approximately 56% of total employees, followed by the United States and India. Motive's headcount in the United Kingdom is growing fastest among its major locations, up 41.3% year over year in 2025.
Motive employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Pakistan | 3,635 | 55.5% | +16.6% |
| United States | 1,968 | 30.0% | +9.7% |
| India | 431 | 6.6% | +20.6% |
| Canada | 126 | 1.9% | +19.6% |
| Mexico | 101 | 1.5% | +39.5% |
| United Kingdom | 57 | 0.9% | +41.3% |
| Taiwan | 32 | 0.5% | -4.9% |
| United Arab Emirates | 21 | 0.3% | +11.5% |
| Philippines | 20 | 0.3% | +0.0% |
| Kenya | 15 | 0.2% | +11.7% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Motive's largest employee groups are Engineering (45.6%), Finance and Operations (37.1%), and Sales and Marketing (17.3%).
Motive employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 2,977 | 45.6% | +13.1% |
| Finance and Operations | 2,419 | 37.1% | +15.6% |
| Sales and Marketing | 1,129 | 17.3% | +18.1% |
Compare Motive's department mix to industry peers.
Motive's average employee salary is $59,661 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in Southern Asia, at a median of $9,000.
Motive median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $142,000 |
| Northern Europe | $76,000 |
| Arab States | $74,000 |
| Pacific Islands | $66,000 |
| Western Europe | $61,000 |
| Southern Europe | $57,000 |
| Eastern Asia | $45,000 |
| Eastern Europe | $30,000 |
| Central America and the Caribbean | $29,000 |
| Central and Western Asia | $18,000 |
| Northern Africa | $17,000 |
| South-Eastern Asia | $13,000 |
| Sub-Saharan Africa | $13,000 |
| Southern America | $10,000 |
| Southern Asia | $9,000 |
Unlock salary by role, level, and city — and compare to Motive's industry peers.
- Motive had 571 active job postings in 2025, a 85.9% increase (+343) from 2024.
- Motive had 228 active job postings in 2024, a 12.7% decline (-31) from 2023.
- Motive had 259 active job postings in 2023, a 87.8% increase from 2022.
- Hiring velocity in 2025: 222 new roles/month, up from 166 in 2024 and 153 in 2023. New metric
Motive's hiring is accelerating: active job postings rose 85.9% in 2025 to 571, with new postings per month climbing from 153 in 2023 to 222 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Motive's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is Motive growing?
- In 2025, Motive's headcount grew 28.5% to 6,537 employees, up from 4,905 in 2024.
- Where are Motive employees located?
- Most Motive employees are based in Pakistan (55.5% of headcount), followed by the United States and India.
- What is the average salary at Motive?
- The average employee salary at Motive is approximately $59.7k per year.
- How many people does Motive hire per year?
- In 2025, Motive opened roughly 2,664 new roles — about 222 per month.
- When was Motive founded and where is it headquartered?
- Motive was founded in 2013 and is headquartered in San Francisco, California.
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