How many employees work at Kantar Group?
The Kantar Group Ltd. has approximately 21,496 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Kantar Group's total headcount has declined 8.7% from 23,532 employees in 2023 to 21,496 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Kantar Group hiring right now?
Yes, Kantar Group is actively hiring. Kantar Group had 286 active job postings in 2026, a 38.6% decline from 2025 — see job openings & hiring trends.
About Kantar Group's Workforce
The Kantar Group Ltd. is a Marketing and Advertising Services company that employs 21,496 people worldwide as of March 2026. It is the 3rd-largest by headcount among its peers. Founded in 1994, the company is headquartered in London, United Kingdom.
Kantar Group's workforce has declined 8.7% from 2023 to 2026, down 1.9% year over year in 2026. It fell to a low of 21,496 in 2026 Q1 before recovering. Its workforce is concentrated most in India (41.6%), followed by the United States (10.8%) and the United Kingdom (6.7%), with Indonesia, its fastest-growing location.
Kantar Group's largest functional groups are Finance and Operations (48.3%), Engineering (29.0%), and Sales and Marketing (22.7%). Median employee tenure is 3.6 years. The average salary is $44,599, ranging from a median of $108,000 in Northern America to $10,000 in Southern Asia.
Kantar Group's active job postings fell 38.6% in 2026 to 286, with new postings per month cooling from 305 in 2023 to 199 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of March 2026
Kantar Group
workforce metrics
Headcount
21.5k
1.9% YoY
Avg. Salary
$44.6k
4.1% YoY
Tenure
3.6yr
0.2yr YoY
Growth Rate
-1.9%
0.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Kantar Group. Compare to peers, export the dataset, and access the full quarterly history.
- Kantar Group had 21,496 employees in 2026, a 1.9% decline (-403) from 2025.
- Kantar Group had 21,702 employees in 2025, a 0.8% decline (-168) from 2024.
- Kantar Group had 21,870 employees in 2024, a 3.2% decline (-705) from 2023.
- Kantar Group had 22,575 employees in 2023, a 5.4% decline (-1,246) from 2022.
Kantar Group's total workforce has declined from 23,532 employees in 2023 to 21,496 in 2026.
The Kantar Group Ltd. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 21,496 | -403 | -1.9% |
| 2025 | Q4 | 21,702 | -168 | -0.8% |
| 2025 | Q3 | 21,745 | -260 | -1.2% |
| 2025 | Q2 | 22,044 | -189 | -0.9% |
| 2025 | Q1 | 21,899 | -416 | -1.9% |
| 2024 | Q4 | 21,870 | -705 | -3.2% |
| 2024 | Q3 | 22,005 | -979 | -4.4% |
| 2024 | Q2 | 22,233 | -1,299 | -5.7% |
| 2024 | Q1 | 22,315 | -1,373 | -6.0% |
| 2023 | Q4 | 22,575 | -1,246 | -5.4% |
| 2023 | Q3 | 22,984 | -1,422 | -6.0% |
| 2023 | Q2 | 23,532 | -934 | -3.9% |
Want to see Kantar Group's complete headcount history back to 2008, including quarterly breakdowns?
India accounts for the largest share of Kantar Group's global workforce with approximately 42% of total employees, followed by the United States and the United Kingdom. Kantar Group's headcount in Indonesia is growing fastest among its major locations, up 2.8% year over year in 2026.
Kantar Group employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 8,958 | 41.6% | +2.4% |
| United States | 2,329 | 10.8% | -1.3% |
| United Kingdom | 1,441 | 6.7% | -9.0% |
| China | 761 | 3.5% | -4.2% |
| Colombia | 435 | 2.0% | +0.9% |
| Philippines | 384 | 1.8% | -2.1% |
| Portugal | 365 | 1.7% | -6.4% |
| Indonesia | 360 | 1.7% | +2.8% |
| South Africa | 336 | 1.6% | -3.3% |
| France | 320 | 1.5% | -5.3% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Kantar Group's largest employee groups are Finance and Operations (48.3%), Engineering (29.0%), and Sales and Marketing (22.7%).
Kantar Group employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 10,327 | 48.3% | -1.7% |
| Engineering | 6,186 | 29.0% | -0.4% |
| Sales and Marketing | 4,849 | 22.7% | -1.8% |
Compare Kantar Group's department mix to industry peers.
Kantar Group's average employee salary is $44,599 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in Southern Asia, at a median of $10,000.
Kantar Group median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $108,000 |
| Northern Europe | $98,000 |
| Western Europe | $88,000 |
| Pacific Islands | $80,000 |
| Arab States | $61,000 |
| Southern Europe | $50,000 |
| Eastern Asia | $42,000 |
| Eastern Europe | $39,000 |
| Central and Western Asia | $24,000 |
| Central America and the Caribbean | $19,000 |
| South-Eastern Asia | $17,000 |
| Southern America | $15,000 |
| Sub-Saharan Africa | $14,000 |
| Northern Africa | $10,000 |
| Southern Asia | $10,000 |
Unlock salary by role, level, and city — and compare to Kantar Group's industry peers.
- Kantar Group had 286 active job postings in 2026, a 38.6% decline (-37) from 2025.
- Kantar Group had 323 active job postings in 2025, a 47.8% decline (-203) from 2024.
- Kantar Group had 526 active job postings in 2024, a 43.2% increase (+187) from 2023.
- Kantar Group had 339 active job postings in 2023, a 90.6% decline from 2022.
- Hiring velocity in 2026: 199 new roles/month, down from 337 in 2025 and 371 in 2024. New metric
Kantar Group's hiring is slowing: active job postings fell 38.6% in 2026 to 286, with new postings per month cooling from 305 in 2023 to 199 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Kantar Group's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is Kantar Group growing?
- In 2026, Kantar Group's headcount shrank 1.9% to 21,496 employees, down from 21,899 in 2025.
- Where are Kantar Group employees located?
- Most Kantar Group employees are based in India (41.6% of headcount), followed by the United States and the United Kingdom.
- What is the average salary at Kantar Group?
- The average employee salary at Kantar Group is approximately $44.6k per year.
- How many people does Kantar Group hire per year?
- In 2026, Kantar Group opened roughly 2,388 new roles — about 199 per month.
- When was Kantar Group founded and where is it headquartered?
- Kantar Group was founded in 1994 and is headquartered in London, United Kingdom.
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