How many employees work at Hotmart?
Hotmart BV has approximately 5,633 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Hotmart's total headcount has grown 1.9% from 5,527 employees in 2023 to 5,633 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Hotmart hiring right now?
Yes, Hotmart is actively hiring. Hotmart had 183 active job postings in 2026, a 142.1% increase from 2025 — see job openings & hiring trends.
About Hotmart's Workforce
Hotmart BV is a Digital Commerce Services company that employs 5,633 people worldwide as of March 2026. It is the 4th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Amsterdam, Netherlands.
Hotmart's workforce has grown 1.9% from 2023 to 2026, up 6.2% year over year in 2026. It fell to a low of 5,297 in 2025 Q1 before recovering. Its workforce is concentrated most in Brazil (73.4%), followed by Colombia (5.4%) and Argentina (3.0%), with Spain, its fastest-growing location.
Hotmart's largest functional groups are Engineering (44.4%), Finance and Operations (35.6%), and Sales and Marketing (20.0%), with Finance and Operations growing fastest (up 5.8%). Median employee tenure is 2.4 years. The average salary is $20,739, ranging from a median of $85,000 in Northern America to $8,000 in Sub-Saharan Africa.
Hotmart's active job postings rose 142.1% in 2026 to 183, with new postings per month climbing from 24 in 2023 to 44 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of March 2026
Hotmart
workforce metrics
Headcount
5.6k
6.2% YoY
Avg. Salary
$20.7k
1.7% YoY
Tenure
2.4yr
0.3yr YoY
Growth Rate
6.2%
9.8pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Hotmart. Compare to peers, export the dataset, and access the full quarterly history.
- Hotmart had 5,633 employees in 2026, a 6.2% increase (+336) from 2025.
- Hotmart had 5,490 employees in 2025, a 3.5% increase (+188) from 2024.
- Hotmart had 5,302 employees in 2024, a 3.5% decline (-189) from 2023.
- Hotmart had 5,491 employees in 2023, a 1.6% decline (-90) from 2022.
Hotmart's total workforce has grown from 5,527 employees in 2023 to 5,633 in 2026.
Hotmart BV — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 5,633 | +336 | +6.2% |
| 2025 | Q4 | 5,490 | +188 | +3.5% |
| 2025 | Q3 | 5,429 | +60 | +1.1% |
| 2025 | Q2 | 5,322 | -109 | -2.0% |
| 2025 | Q1 | 5,297 | -196 | -3.7% |
| 2024 | Q4 | 5,302 | -189 | -3.5% |
| 2024 | Q3 | 5,369 | -151 | -2.8% |
| 2024 | Q2 | 5,431 | -96 | -1.8% |
| 2024 | Q1 | 5,493 | -76 | -1.4% |
| 2023 | Q4 | 5,491 | -90 | -1.6% |
| 2023 | Q3 | 5,520 | -179 | -3.2% |
| 2023 | Q2 | 5,527 | -248 | -4.4% |
Want to see Hotmart's complete headcount history back to 2008, including quarterly breakdowns?
Brazil accounts for the largest share of Hotmart's global workforce with approximately 73% of total employees, followed by Colombia and Argentina. Hotmart's headcount in Spain is growing fastest among its major locations, up 14.7% year over year in 2026.
Hotmart employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Brazil | 4,179 | 73.4% | +6.2% |
| Colombia | 308 | 5.4% | +4.6% |
| Argentina | 170 | 3.0% | -2.8% |
| Peru | 129 | 2.3% | +0.7% |
| Mexico | 104 | 1.8% | +5.9% |
| United States | 99 | 1.7% | +1.9% |
| Spain | 91 | 1.6% | +14.7% |
| Bolivia | 65 | 1.1% | -3.6% |
| India | 59 | 1.0% | +0.0% |
| Mozambique | 55 | 1.0% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Hotmart's largest employee groups are Engineering (44.4%), Finance and Operations (35.6%), and Sales and Marketing (20.0%).
Hotmart employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 2,440 | 44.4% | +5.0% |
| Finance and Operations | 1,955 | 35.6% | +5.8% |
| Sales and Marketing | 1,096 | 20.0% | +4.6% |
Compare Hotmart's department mix to industry peers.
Hotmart's average employee salary is $20,739 globally. Employees in Northern America receive the highest compensation, with median pay approximately 4.1x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $8,000.
Hotmart median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $85,000 |
| Western Europe | $77,000 |
| Northern Europe | $68,000 |
| Pacific Islands | $57,000 |
| Southern Europe | $51,000 |
| Eastern Asia | $30,000 |
| Arab States | $29,000 |
| Central and Western Asia | $27,000 |
| Central America and the Caribbean | $22,000 |
| South-Eastern Asia | $20,000 |
| Southern America | $14,000 |
| Sub-Saharan Africa | $8,000 |
| Southern Asia | $7,000 |
| Northern Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Hotmart's industry peers.
- Hotmart had 183 active job postings in 2026, a 142.1% increase (+41) from 2025.
- Hotmart had 142 active job postings in 2025, a 97.4% increase (+93) from 2024.
- Hotmart had 49 active job postings in 2024, a 84.1% increase (+29) from 2023.
- Hotmart had 20 active job postings in 2023, a 133.3% increase from 2022.
- Hiring velocity in 2026: 44 new roles/month, up from 44 in 2025 and 27 in 2024. New metric
Hotmart's hiring is accelerating: active job postings rose 142.1% in 2026 to 183, with new postings per month climbing from 24 in 2023 to 44 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Hotmart's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Digital Commerce Services Companies by Employee Count
- How fast is Hotmart growing?
- In 2026, Hotmart's headcount grew 6.2% to 5,633 employees, up from 5,297 in 2025.
- Where are Hotmart employees located?
- Most Hotmart employees are based in Brazil (73.4% of headcount), followed by Colombia and Argentina.
- What is the average salary at Hotmart?
- The average employee salary at Hotmart is approximately $20.7k per year.
- How many people does Hotmart hire per year?
- In 2026, Hotmart opened roughly 528 new roles — about 44 per month.
- When was Hotmart founded and where is it headquartered?
- Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands.
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