How many employees work at Hootsuite?
Hootsuite, Inc. has approximately 1,596 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Hootsuite's total headcount has declined 13.5% from 1,845 employees in 2023 to 1,596 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Hootsuite hiring right now?
Yes, Hootsuite is actively hiring. Hootsuite had 123 active job postings in 2025, a 5.0% increase from 2024 — see job openings & hiring trends.
About Hootsuite's Workforce
Hootsuite, Inc. is an Information Technology Services company that employs 1,596 people worldwide as of December 2025. It is the 9th-largest by headcount among its peers, and it was founded in 2008 with headquarters in Vancouver, Canada.
Hootsuite's workforce has declined from 2023 to 2025, down 13.5% over that period and down 14.9% year over year in 2025. It fell to a low of 1,596 in 2025 Q4 before recovering. The geographic breakdown shows Canada accounting for 40.4% of headcount, the United States 14.6%, and Luxembourg 8.6%, with Mexico identified as its fastest-growing location.
Hootsuite's largest groups by headcount are Finance and Operations (40.3%), Engineering (33.9%), and Sales and Marketing (25.8%), while the average tenure is 2.3 years. The average salary is $101,667, with regional medians of $123,000 in Western Europe and $15,000 in Central America and the Caribbean.
Hootsuite's active job postings rose 5.0% in 2025 to 123, while postings per month have declined from 147 in 2023 to 76 in 2025. Overall, employee sentiment is negative and moving downward.
Sourced from Revelio Labs workforce data.
As of December 2025
Hootsuite
workforce metrics
Headcount
1.6k
14.9% YoY
Avg. Salary
$101.7k
4.9% YoY
Tenure
2.3yr
0.2yr YoY
Growth Rate
-14.9%
17.9pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Hootsuite. Compare to peers, export the dataset, and access the full quarterly history.
- Hootsuite had 1,596 employees in 2025, a 14.9% decline (-257) from 2024.
- Hootsuite had 1,853 employees in 2024, a 3.0% increase (+55) from 2023.
- Hootsuite had 1,798 employees in 2023, a 10.0% decline (-188) from 2022.
Hootsuite's total workforce has declined from 1,845 employees in 2023 to 1,596 in 2025. Hootsuite's headcount peaked at 1,864 in 2025.
Hootsuite, Inc. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 1,596 | -257 | -14.9% |
| 2025 | Q3 | 1,818 | -27 | -1.5% |
| 2025 | Q2 | 1,839 | +13 | +0.7% |
| 2025 | Q1 | 1,864 | +45 | +2.4% |
| 2024 | Q4 | 1,853 | +55 | +3.0% |
| 2024 | Q3 | 1,845 | +30 | +1.6% |
| 2024 | Q2 | 1,826 | -7 | -0.3% |
| 2024 | Q1 | 1,819 | -26 | -1.4% |
| 2023 | Q4 | 1,798 | -188 | -10.0% |
| 2023 | Q3 | 1,815 | -369 | -18.4% |
| 2023 | Q2 | 1,833 | -822 | -36.7% |
| 2023 | Q1 | 1,845 | -787 | -35.2% |
Want to see Hootsuite's complete headcount history back to 2017, including quarterly breakdowns?
Canada accounts for the largest share of Hootsuite's global workforce with approximately 40% of total employees, followed by the United States and Luxembourg.
Hootsuite employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Canada | 664 | 40.4% | -14.5% |
| United States | 240 | 14.6% | -9.9% |
| Luxembourg | 141 | 8.6% | -4.5% |
| United Kingdom | 125 | 7.6% | -17.5% |
| Romania | 72 | 4.4% | -3.3% |
| Mexico | 61 | 3.7% | -0.6% |
| France | 47 | 2.8% | -1.4% |
| India | 42 | 2.6% | -2.5% |
| Italy | 37 | 2.2% | -10.4% |
| Japan | 23 | 1.4% | +45.7% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Hootsuite's largest employee groups are Finance and Operations (40.3%), Engineering (33.9%), and Sales and Marketing (25.8%).
Hootsuite employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 646 | 40.3% | -8.6% |
| Engineering | 544 | 33.9% | -10.5% |
| Sales and Marketing | 413 | 25.8% | -11.7% |
Compare Hootsuite's department mix to industry peers.
Hootsuite's average employee salary is $101,667 globally. Employees in Western Europe receive the highest compensation, with median pay approximately 1.2x the global average. Pay is lowest in Central America and the Caribbean, at a median of $15,000.
Hootsuite median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $123,000 |
| Northern America | $111,000 |
| Northern Europe | $109,000 |
| Pacific Islands | $102,000 |
| Eastern Asia | $94,000 |
| Southern Europe | $68,000 |
| Eastern Europe | $42,000 |
| Arab States | $42,000 |
| South-Eastern Asia | $36,000 |
| Central America and the Caribbean | $15,000 |
| Sub-Saharan Africa | $15,000 |
| Southern America | $13,000 |
| Southern Asia | $11,000 |
| Central and Western Asia | $10,000 |
Unlock salary by role, level, and city — and compare to Hootsuite's industry peers.
- Hootsuite had 123 active job postings in 2025, a 5.0% increase (+6) from 2024.
- Hootsuite had 117 active job postings in 2024, a 32.8% increase (+33) from 2023.
- Hootsuite had 84 active job postings in 2023, a 73.2% increase from 2022.
- Hiring velocity in 2025: 76 new roles/month, down from 118 in 2024 and 147 in 2023. New metric
Hootsuite's active job postings rose 5.0% in 2025 to 123, with new postings per month cooling from 147 in 2023 to 76 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Hootsuite's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is Hootsuite growing?
- In 2025, Hootsuite's headcount shrank 14.9% to 1,596 employees, down from 1,853 in 2024.
- Where are Hootsuite employees located?
- Most Hootsuite employees are based in Canada (40.4% of headcount), followed by the United States and Luxembourg.
- What is the average salary at Hootsuite?
- The average employee salary at Hootsuite is approximately $101.7k per year.
- How many people does Hootsuite hire per year?
- In 2025, Hootsuite opened roughly 912 new roles — about 76 per month.
- When was Hootsuite founded and where is it headquartered?
- Hootsuite was founded in 2008 and is headquartered in Vancouver, Canada.
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