How many employees work at Dutch Bros?
Dutch Bros, Inc. (BROS) has approximately 19,669 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Dutch Bros's total headcount has declined 17.8% from 23,931 employees in 2023 to 19,669 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Dutch Bros hiring right now?
Yes, Dutch Bros is actively hiring. Dutch Bros had 1,234 active job postings in 2026, a 70.9% increase from 2025 — see job openings & hiring trends.
About Dutch Bros's Workforce
Dutch Bros, Inc. (BROS) is a Hospitality and Tourism Management company that employs 19,669 people worldwide as of March 2026. It is the 5th-largest by headcount among its peers. Founded in 1992, the company is headquartered in Tempe, Arizona and trades on the New York Stock Exchange.
Dutch Bros's workforce has declined 17.8% from 2023 to 2026, down 9.4% year over year in 2026. It fell to a low of 19,669 in 2026 Q1 before recovering. Its workforce is concentrated most in the United States (98.4%), followed by Myanmar (0.3%) and Canada (0.3%), with Canada, its fastest-growing location, up 1.3%.
Dutch Bros's largest functional groups are Sales and Marketing (60.4%), Engineering (20.5%), and Finance and Operations (19.1%). Median employee tenure is 2.3 years. The average salary is $34,942, ranging from a median of $29,000 in Northern America to $3,000 in South-Eastern Asia.
Dutch Bros's active job postings rose 70.9% in 2026 to 1,234, with new postings per month climbing from 104 in 2023 to 954 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of March 2026
Dutch Bros
workforce metrics
Headcount
19.7k
9.4% YoY
Avg. Salary
$34.9k
1.2% YoY
Tenure
2.3yr
0.1yr YoY
Growth Rate
-9.4%
3.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Dutch Bros. Compare to peers, export the dataset, and access the full quarterly history.
- Dutch Bros had 19,669 employees in 2026, a 9.4% decline (-1,941) from 2025.
- Dutch Bros had 19,976 employees in 2025, a 7.9% decline (-1,647) from 2024.
- Dutch Bros had 21,623 employees in 2024, a 5.1% decline (-1,138) from 2023.
- Dutch Bros had 22,761 employees in 2023, a 3.1% decline (-715) from 2022.
Dutch Bros's total workforce has declined from 23,931 employees in 2023 to 19,669 in 2026.
Dutch Bros, Inc. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 19,669 | -1,941 | -9.4% |
| 2025 | Q4 | 19,976 | -1,647 | -7.9% |
| 2025 | Q3 | 20,530 | -1,397 | -6.6% |
| 2025 | Q2 | 21,510 | -1,334 | -6.0% |
| 2025 | Q1 | 21,610 | -1,291 | -5.8% |
| 2024 | Q4 | 21,623 | -1,138 | -5.1% |
| 2024 | Q3 | 21,927 | -1,228 | -5.4% |
| 2024 | Q2 | 22,844 | -1,087 | -4.6% |
| 2024 | Q1 | 22,901 | -666 | -2.9% |
| 2023 | Q4 | 22,761 | -715 | -3.1% |
| 2023 | Q3 | 23,155 | -401 | -1.7% |
| 2023 | Q2 | 23,931 | +57 | +0.2% |
Want to see Dutch Bros's complete headcount history back to 2008, including quarterly breakdowns?
The United States accounts for the largest share of Dutch Bros's global workforce with approximately 98% of total employees, followed by Myanmar and Canada. Dutch Bros's headcount in Canada is growing fastest among its major locations, up 1.3% year over year in 2026.
Dutch Bros employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 19,307 | 98.4% | -6.2% |
| Myanmar | 51 | 0.3% | +0.0% |
| Canada | 50 | 0.3% | +1.3% |
| United Arab Emirates | 35 | 0.2% | +0.0% |
| Thailand | 21 | 0.1% | +0.0% |
| India | 20 | 0.1% | +0.0% |
| Germany | 20 | 0.1% | +0.0% |
| Vietnam | 14 | 0.1% | +0.0% |
| Indonesia | 9 | 0.0% | +0.0% |
| Egypt | 9 | 0.0% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Dutch Bros's largest employee groups are Sales and Marketing (60.4%), Engineering (20.5%), and Finance and Operations (19.1%).
Dutch Bros employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Sales and Marketing | 11,739 | 60.4% | -6.5% |
| Engineering | 3,986 | 20.5% | -8.0% |
| Finance and Operations | 3,706 | 19.1% | -3.1% |
Compare Dutch Bros's department mix to industry peers.
Dutch Bros's average employee salary is $34,942 globally. Employees in Northern America receive the highest compensation. Pay is lowest in South-Eastern Asia, at a median of $3,000.
Dutch Bros median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Central America and the Caribbean | $34,000 |
| Northern America | $29,000 |
| Arab States | $16,000 |
| Southern Europe | $12,000 |
| Sub-Saharan Africa | $8,000 |
| Northern Africa | $7,000 |
| Southern Asia | $5,000 |
| South-Eastern Asia | $3,000 |
Unlock salary by role, level, and city — and compare to Dutch Bros's industry peers.
- Dutch Bros had 1,234 active job postings in 2026, a 70.9% increase (+56) from 2025.
- Dutch Bros had 1,178 active job postings in 2025, a 91.2% increase (+738) from 2024.
- Dutch Bros had 440 active job postings in 2024, a 99.8% increase (+293) from 2023.
- Dutch Bros had 147 active job postings in 2023, a 64.8% decline from 2022.
- Hiring velocity in 2026: 954 new roles/month, up from 678 in 2025 and 277 in 2024. New metric
Dutch Bros's hiring is accelerating: active job postings rose 70.9% in 2026 to 1,234, with new postings per month climbing from 104 in 2023 to 954 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Dutch Bros's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Hospitality and Tourism Management Companies by Employee Count
- How fast is Dutch Bros growing?
- In 2026, Dutch Bros's headcount shrank 9.4% to 19,669 employees, down from 21,610 in 2025.
- Where are Dutch Bros employees located?
- Most Dutch Bros employees are based in the United States (98.4% of headcount), followed by Myanmar and Canada.
- What is the average salary at Dutch Bros?
- The average employee salary at Dutch Bros is approximately $34.9k per year.
- How many people does Dutch Bros hire per year?
- In 2026, Dutch Bros opened roughly 11,448 new roles — about 954 per month.
- When was Dutch Bros founded and where is it headquartered?
- Dutch Bros was founded in 1992 and is headquartered in Tempe, Arizona.
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