How many employees work at Critical Ideas?
Critical Ideas, Inc. has approximately 395 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Critical Ideas's total headcount has declined 15.1% from 465 employees in 2023 to 395 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Critical Ideas hiring right now?
No, Critical Ideas is not actively hiring. Critical Ideas had 0 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Critical Ideas's Workforce
Critical Ideas, Inc. is a Digital Commerce Services company founded in 2018, headquartered in San Francisco, California. It employs 395 people worldwide as of March 2026 and ranks 9th by headcount among its peers.
Critical Ideas's workforce has declined 15.1% from 2023 to 2026, and is down 4.3% year over year in 2026. It reached a low of 395 in 2026 Q1 before recovering. The company’s regional distribution shows Zambia accounting for 27.4% of headcount, Nigeria 21.9%, and the United States 13.0%, with Uganda identified as its fastest-growing location.
Critical Ideas's largest groups by function are Finance and Operations at 39.9%, Engineering at 33.3%, and Sales and Marketing at 26.8%, while the average tenure is 3.2 years. The all-employees average salary is $32,415, with regional medians ranging from $109,000 in Northern America to $5,000 in Southern Asia.
Critical Ideas's hiring activity held steady in 2026, with postings year over year showing no change and a flat direction. Employee sentiment remains neutral but is reported as improving.
Sourced from Revelio Labs workforce data.
As of March 2026
Critical Ideas
workforce metrics
Headcount
395
4.3% YoY
Avg. Salary
$32.4k
1.8% YoY
Tenure
3.2yr
0.0yr YoY
Growth Rate
-4.3%
1.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Critical Ideas. Compare to peers, export the dataset, and access the full quarterly history.
- Critical Ideas had 395 employees in 2026, a 4.3% decline (-20) from 2025.
- Critical Ideas had 398 employees in 2025, a 3.1% decline (-24) from 2024.
- Critical Ideas had 422 employees in 2024, a 3.7% decline (-31) from 2023.
- Critical Ideas had 453 employees in 2023, a 15.5% decline (-157) from 2022.
Critical Ideas's total workforce has declined from 465 employees in 2023 to 395 in 2026.
Critical Ideas, Inc. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 395 | -20 | -4.3% |
| 2025 | Q4 | 398 | -24 | -3.1% |
| 2025 | Q3 | 401 | -20 | -3.6% |
| 2025 | Q2 | 404 | -16 | -2.7% |
| 2025 | Q1 | 415 | -18 | -2.7% |
| 2024 | Q4 | 422 | -31 | -3.7% |
| 2024 | Q3 | 421 | -53 | -5.5% |
| 2024 | Q2 | 420 | -45 | -5.0% |
| 2024 | Q1 | 433 | -65 | -4.7% |
| 2023 | Q4 | 453 | -157 | -15.5% |
| 2023 | Q3 | 474 | -195 | -18.3% |
| 2023 | Q2 | 465 | -204 | -20.8% |
Want to see Critical Ideas's complete headcount history back to 2008, including quarterly breakdowns?
Zambia accounts for the largest share of Critical Ideas's global workforce with approximately 27% of total employees, followed by Nigeria and the United States. Critical Ideas's headcount in Uganda is growing fastest among its major locations, up 15.4% year over year in 2026.
Critical Ideas employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Zambia | 106 | 27.4% | -0.5% |
| Nigeria | 85 | 21.9% | -1.1% |
| United States | 50 | 13.0% | -7.7% |
| South Africa | 37 | 9.4% | -3.7% |
| Kenya | 19 | 4.8% | +0.0% |
| Uganda | 17 | 4.5% | +15.4% |
| Malawi | 16 | 4.1% | +0.0% |
| Ghana | 13 | 3.3% | +0.0% |
| Rwanda | 8 | 2.1% | -17.5% |
| Mozambique | 5 | 1.4% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Critical Ideas's largest employee groups are Finance and Operations (39.9%), Engineering (33.3%), and Sales and Marketing (26.8%).
Critical Ideas employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 150 | 39.9% | -0.5% |
| Engineering | 125 | 33.3% | -2.4% |
| Sales and Marketing | 101 | 26.8% | -2.2% |
Compare Critical Ideas's department mix to industry peers.
Critical Ideas's average employee salary is $32,415 globally. Employees in Northern America receive the highest compensation, with median pay approximately 3.4x the global average. Pay is lowest in Southern Asia, at a median of $5,000.
Critical Ideas median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $137,000 |
| Northern America | $109,000 |
| Pacific Islands | $61,000 |
| Northern Europe | $47,000 |
| Sub-Saharan Africa | $7,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Critical Ideas's industry peers.
- Critical Ideas had 0 active job postings in 2026, a 0% no change from 2025.
- Critical Ideas had 0 active job postings in 2025, a 200.0% decline (-1) from 2024.
- Critical Ideas had 1 active job postings in 2024, a 100.0% decline (-2) from 2023.
- Critical Ideas had 3 active job postings in 2023, a 164.7% decline from 2022.
- Hiring velocity in 2026: 0 new roles/month, up from 0 in 2025 and 0 in 2024. New metric
Critical Ideas's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Critical Ideas's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Digital Commerce Services Companies by Employee Count
- How fast is Critical Ideas growing?
- In 2026, Critical Ideas's headcount shrank 4.3% to 395 employees, down from 415 in 2025.
- Where are Critical Ideas employees located?
- Most Critical Ideas employees are based in Zambia (27.4% of headcount), followed by Nigeria and the United States.
- What is the average salary at Critical Ideas?
- The average employee salary at Critical Ideas is approximately $32.4k per year.
- How many people does Critical Ideas hire per year?
- In 2026, Critical Ideas opened roughly 0 new roles — about 0 per month.
- When was Critical Ideas founded and where is it headquartered?
- Critical Ideas was founded in 2018 and is headquartered in San Francisco, California.
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