How many employees work at Counter Brands?
Counter Brands LLC has approximately 2,002 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Counter Brands's total headcount has declined 35.9% from 3,125 employees in 2023 to 2,002 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is Counter Brands hiring right now?
No, Counter Brands is not actively hiring. Counter Brands had 0 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Counter Brands's Workforce
Counter Brands LLC is a Wellness Products company that employs 2,002 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 2016, the company is headquartered in Santa Monica, California.
Counter Brands's workforce has declined 35.9% from 2023 to 2026, and it is down 4.9% year over year in 2026. It fell to a low of 2,002 in 2026 Q1 before recovering. Its staff are concentrated in the United States (90.5%), followed by Canada (7.7%) and South Africa (0.2%), with South Africa listed as its fastest-growing location.
Counter Brands's largest groups by headcount are Finance and Operations (53.6%), Engineering (34.6%), and Sales and Marketing (11.8%). The average tenure is 7.9 years, and the average salary is $110,583, with regional medians of $102,000 in Northern America and $4,000 in Southern Asia.
Counter Brands's hiring activity held steady in 2026. The latest quarter is 2026 Q1 with postings flat year over year, while the velocity of postings shows 0 per month for 2026 and 2025, rising earlier in 2024 to 3 per month and in 2023 to 12 per month. Overall employee sentiment is negative but improving, and the company ranks 10th of 11 peers by headcount. The fastest-growing location is South Africa.
Sourced from Revelio Labs workforce data.
As of March 2026
Counter Brands
workforce metrics
Headcount
2k
4.9% YoY
Avg. Salary
$110.6k
0.1% YoY
Tenure
7.9yr
0.1yr YoY
Growth Rate
-4.9%
18.2pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Counter Brands. Compare to peers, export the dataset, and access the full quarterly history.
- Counter Brands had 2,002 employees in 2026, a 4.9% decline (-100) from 2025.
- Counter Brands had 2,012 employees in 2025, a 6.0% decline (-125) from 2024.
- Counter Brands had 2,137 employees in 2024, a 28.3% decline (-706) from 2023.
- Counter Brands had 2,843 employees in 2023, a 15.5% decline (-477) from 2022.
Counter Brands's total workforce has declined from 3,125 employees in 2023 to 2,002 in 2026.
Counter Brands LLC — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,002 | -100 | -4.9% |
| 2025 | Q4 | 2,012 | -125 | -6.0% |
| 2025 | Q3 | 2,026 | -172 | -8.2% |
| 2025 | Q2 | 2,059 | -217 | -10.0% |
| 2025 | Q1 | 2,102 | -548 | -23.1% |
| 2024 | Q4 | 2,137 | -706 | -28.3% |
| 2024 | Q3 | 2,198 | -772 | -29.9% |
| 2024 | Q2 | 2,276 | -849 | -31.4% |
| 2024 | Q1 | 2,650 | -581 | -19.8% |
| 2023 | Q4 | 2,843 | -477 | -15.5% |
| 2023 | Q3 | 2,970 | -442 | -13.9% |
| 2023 | Q2 | 3,125 | -449 | -13.4% |
Want to see Counter Brands's complete headcount history back to 2008, including quarterly breakdowns?
The United States accounts for the largest share of Counter Brands's global workforce with approximately 91% of total employees, followed by Canada and South Africa.
Counter Brands employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 1,791 | 90.5% | -1.9% |
| Canada | 152 | 7.7% | -2.0% |
| South Africa | 4 | 0.2% | +0.0% |
| Puerto Rico | 3 | 0.2% | +0.0% |
| Uganda | 3 | 0.2% | +0.0% |
| India | 3 | 0.2% | +0.0% |
| Morocco | 3 | 0.1% | +0.0% |
| United Kingdom | 2 | 0.1% | +0.0% |
| Panama | 2 | 0.1% | +0.0% |
| Norway | 2 | 0.1% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Counter Brands's largest employee groups are Finance and Operations (53.6%), Engineering (34.6%), and Sales and Marketing (11.8%).
Counter Brands employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,073 | 53.6% | -2.2% |
| Engineering | 692 | 34.6% | -1.5% |
| Sales and Marketing | 237 | 11.8% | -1.6% |
Compare Counter Brands's department mix to industry peers.
Counter Brands's average employee salary is $110,583 globally. Employees in Northern America receive the highest compensation. Pay is lowest in Southern Asia, at a median of $4,000.
Counter Brands median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $102,000 |
| Northern Europe | $96,000 |
| Central America and the Caribbean | $33,000 |
| Northern Africa | $8,000 |
| Sub-Saharan Africa | $5,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Counter Brands's industry peers.
- Counter Brands had 0 active job postings in 2026, a 0% no change from 2025.
- Counter Brands had 0 active job postings in 2025, a 200.0% decline (-1) from 2024.
- Counter Brands had 1 active job postings in 2024, a 163.6% decline (-9) from 2023.
- Counter Brands had 10 active job postings in 2023, a 88.9% decline from 2022.
- Hiring velocity in 2026: 0 new roles/month, up from 0 in 2025 and 3 in 2024. New metric
Counter Brands's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Counter Brands's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Wellness Products Companies by Employee Count
- How fast is Counter Brands growing?
- In 2026, Counter Brands's headcount shrank 4.9% to 2,002 employees, down from 2,102 in 2025.
- Where are Counter Brands employees located?
- Most Counter Brands employees are based in the United States (90.5% of headcount), followed by Canada and South Africa.
- What is the average salary at Counter Brands?
- The average employee salary at Counter Brands is approximately $110.6k per year.
- How many people does Counter Brands hire per year?
- In 2026, Counter Brands opened roughly 0 new roles — about 0 per month.
- When was Counter Brands founded and where is it headquartered?
- Counter Brands was founded in 2016 and is headquartered in Santa Monica, California.
See something that doesn't look right? Reach out and our team will review it.