How many employees work at Bilibili?
Bilibili, Inc. (9626) has approximately 7,802 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Bilibili's total headcount has declined 11.3% from 8,793 employees in 2023 to 7,802 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Bilibili hiring right now?
Yes, Bilibili is actively hiring. Bilibili had 226 active job postings in 2025, a 28.9% increase from 2024 — see job openings & hiring trends.
About Bilibili's Workforce
Bilibili, Inc. (9626) is an Information Technology Services company that employs 7,802 people worldwide as of December 2025. It is the 3rd-largest by headcount among its peers. Founded in 2009, the company is headquartered in Shanghai, China and trades on the Hong Kong Stock Exchange.
Bilibili's workforce has declined 11.3% from 2023 to 2025, and it is down 3.3% year over year in 2025. It fell to a low of 7,763 in 2025 Q3 before recovering. Its workforce is concentrated most in China (91.7%), followed by Hong Kong (1.6%) and Japan (1.5%), with the United Kingdom as its fastest-growing location.
Bilibili's largest functional groups are Engineering (36.4%), Finance and Operations (35.9%), and Sales and Marketing (27.8%), with Sales and Marketing growing fastest (up 1.9%). Median tenure is 4.1 years, and the average salary is $50,730, ranging from a median of $76,000 in Northern America to $20,000 in South-Eastern Asia.
Bilibili's active job postings rose 28.9% in 2025 to 226, with new postings per month climbing from 9 in 2023 to 77 in 2025. Overall, sentiment is neutral but improving, and the company sits at the 3rd position by headcount among its peers.
Sourced from Revelio Labs workforce data.
As of December 2025
Bilibili
workforce metrics
Headcount
7.8k
3.3% YoY
Avg. Salary
$50.7k
0.4% YoY
Tenure
4.1yr
0.0yr YoY
Growth Rate
-3.3%
0.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Bilibili. Compare to peers, export the dataset, and access the full quarterly history.
- Bilibili had 7,802 employees in 2025, a 3.3% decline (-264) from 2024.
- Bilibili had 8,066 employees in 2024, a 2.8% decline (-226) from 2023.
- Bilibili had 8,292 employees in 2023, a 10.2% decline (-887) from 2022.
Bilibili's total workforce has grown from 7,763 employees in 2025 to 7,802 in 2025. Bilibili's headcount peaked at 8,915 in 2023 before declining in 2025 and recovering through 2025.
Bilibili, Inc. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 7,802 | -264 | -3.3% |
| 2025 | Q3 | 7,763 | -335 | -4.2% |
| 2025 | Q2 | 7,937 | -406 | -5.0% |
| 2025 | Q1 | 8,018 | -59 | -0.7% |
| 2024 | Q4 | 8,066 | -226 | -2.8% |
| 2024 | Q3 | 8,098 | -462 | -5.5% |
| 2024 | Q2 | 8,343 | -572 | -6.6% |
| 2024 | Q1 | 8,077 | -716 | -8.5% |
| 2023 | Q4 | 8,292 | -887 | -10.2% |
| 2023 | Q3 | 8,560 | -1,213 | -13.2% |
| 2023 | Q2 | 8,915 | -995 | -10.6% |
| 2023 | Q1 | 8,793 | -1,067 | -11.4% |
Want to see Bilibili's complete headcount history back to 2017, including quarterly breakdowns?
China accounts for the largest share of Bilibili's global workforce with approximately 92% of total employees, followed by Hong Kong and Japan. Bilibili's headcount in the United Kingdom is growing fastest among its major locations, up 21.5% year over year in 2025.
Bilibili employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| China | 7,130 | 91.7% | -1.4% |
| Hong Kong | 123 | 1.6% | +0.0% |
| Japan | 113 | 1.5% | -4.1% |
| Indonesia | 106 | 1.4% | +2.0% |
| United States | 101 | 1.3% | +4.5% |
| United Kingdom | 45 | 0.6% | +21.5% |
| Singapore | 39 | 0.5% | +3.4% |
| Canada | 19 | 0.2% | +0.3% |
| Thailand | 17 | 0.2% | -11.0% |
| Australia | 12 | 0.1% | -3.6% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Bilibili's largest employee groups are Engineering (36.4%), Finance and Operations (35.9%), and Sales and Marketing (27.8%).
Bilibili employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 2,719 | 36.4% | -2.7% |
| Finance and Operations | 2,679 | 35.9% | -2.5% |
| Sales and Marketing | 2,074 | 27.8% | +1.9% |
Compare Bilibili's department mix to industry peers.
Bilibili's average employee salary is $50,730 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.5x the global average. Pay is lowest in South-Eastern Asia, at a median of $20,000.
Bilibili median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $76,000 |
| Pacific Islands | $70,000 |
| Northern Europe | $61,000 |
| Western Europe | $60,000 |
| Eastern Asia | $46,000 |
| South-Eastern Asia | $20,000 |
| Southern Asia | $13,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Bilibili's industry peers.
- Bilibili had 226 active job postings in 2025, a 28.9% increase (+57) from 2024.
- Bilibili had 169 active job postings in 2024, a 184.1% increase (+162) from 2023.
- Bilibili had 7 active job postings in 2023, a 15.4% increase from 2022.
- Hiring velocity in 2025: 77 new roles/month, down from 2,072 in 2024 and 9 in 2023. New metric
Bilibili's hiring is accelerating: active job postings rose 28.9% in 2025 to 226, with new postings per month climbing from 9 in 2023 to 77 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Bilibili's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is Bilibili growing?
- In 2025, Bilibili's headcount shrank 3.3% to 7,802 employees, down from 8,066 in 2024.
- Where are Bilibili employees located?
- Most Bilibili employees are based in China (91.7% of headcount), followed by Hong Kong and Japan.
- What is the average salary at Bilibili?
- The average employee salary at Bilibili is approximately $50.7k per year.
- How many people does Bilibili hire per year?
- In 2025, Bilibili opened roughly 924 new roles — about 77 per month.
- When was Bilibili founded and where is it headquartered?
- Bilibili was founded in 2009 and is headquartered in Shanghai, China.
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