How many employees work at AutoTrader?
AutoTrader.com, Inc. has approximately 2,418 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. AutoTrader's total headcount has declined 5.5% from 2,558 employees in 2023 to 2,418 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is AutoTrader hiring right now?
No, AutoTrader is not actively hiring. AutoTrader had 0 active job postings in 2025, a 0.0% no change from 2024 — see job openings & hiring trends.
About AutoTrader's Workforce
AutoTrader.com, Inc. is a Marketing and Advertising Services company that employs 2,418 people worldwide as of December 2025. It is the 7th-largest by headcount among its peers. Founded in 1997, the company is headquartered in Atlanta, Georgia.
AutoTrader's workforce has declined 5.5% from 2023 to 2025, down 1.4% year over year in 2025. It fell to a low of 2,418 in 2025 Q4 before recovering. Its workforce is concentrated most in the United States (88.3%), followed by Turkey (1.5%) and the United Kingdom (1.3%), with the United Kingdom, its fastest-growing location, up 5.4%.
AutoTrader's largest functional groups are Finance and Operations (43.0%), Engineering (39.4%), and Sales and Marketing (17.6%). Median employee tenure is 5.9 years. The average salary is $90,482, ranging from a median of $88,000 in Northern America to $6,000 in Southern Asia.
AutoTrader's hiring activity held steady in 2025. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of December 2025
AutoTrader
workforce metrics
Headcount
2.4k
1.4% YoY
Avg. Salary
$90.5k
0.2% YoY
Tenure
5.9yr
0.1yr YoY
Growth Rate
-1.4%
0.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for AutoTrader. Compare to peers, export the dataset, and access the full quarterly history.
- AutoTrader had 2,418 employees in 2025, a 1.4% decline (-33) from 2024.
- AutoTrader had 2,451 employees in 2024, a 2.0% decline (-49) from 2023.
- AutoTrader had 2,500 employees in 2023, a 3.2% decline (-82) from 2022.
AutoTrader's total workforce has declined from 2,558 employees in 2023 to 2,418 in 2025.
AutoTrader.com, Inc. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 2,418 | -33 | -1.4% |
| 2025 | Q3 | 2,425 | -50 | -2.0% |
| 2025 | Q2 | 2,428 | -43 | -1.7% |
| 2025 | Q1 | 2,441 | -44 | -1.8% |
| 2024 | Q4 | 2,451 | -49 | -2.0% |
| 2024 | Q3 | 2,475 | -42 | -1.7% |
| 2024 | Q2 | 2,471 | -65 | -2.6% |
| 2024 | Q1 | 2,485 | -73 | -2.9% |
| 2023 | Q4 | 2,500 | -82 | -3.2% |
| 2023 | Q3 | 2,517 | -80 | -3.2% |
| 2023 | Q2 | 2,536 | -85 | -3.3% |
| 2023 | Q1 | 2,558 | -92 | -3.6% |
Want to see AutoTrader's complete headcount history back to 2017, including quarterly breakdowns?
The United States accounts for the largest share of AutoTrader's global workforce with approximately 88% of total employees, followed by Turkey and the United Kingdom. AutoTrader's headcount in the United Kingdom is growing fastest among its major locations, up 5.4% year over year in 2025.
AutoTrader employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United States | 2,119 | 88.3% | -0.6% |
| Turkey | 35 | 1.5% | +0.0% |
| United Kingdom | 31 | 1.3% | +5.4% |
| Canada | 29 | 1.2% | +3.8% |
| India | 19 | 0.8% | +0.0% |
| Brazil | 16 | 0.7% | -5.7% |
| Nigeria | 10 | 0.4% | +0.0% |
| France | 9 | 0.4% | +0.0% |
| Mexico | 8 | 0.4% | +0.0% |
| China | 8 | 0.3% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
AutoTrader's largest employee groups are Finance and Operations (43.0%), Engineering (39.4%), and Sales and Marketing (17.6%).
AutoTrader employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 1,009 | 43.0% | -0.3% |
| Engineering | 925 | 39.4% | -0.9% |
| Sales and Marketing | 413 | 17.6% | -0.2% |
Compare AutoTrader's department mix to industry peers.
AutoTrader's average employee salary is $90,482 globally. Employees in Northern America receive the highest compensation. Pay is lowest in Southern Asia, at a median of $6,000.
AutoTrader median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $88,000 |
| Eastern Asia | $67,000 |
| Northern Europe | $56,000 |
| Western Europe | $56,000 |
| Pacific Islands | $46,000 |
| Arab States | $37,000 |
| Southern Europe | $36,000 |
| Central and Western Asia | $24,000 |
| Eastern Europe | $24,000 |
| Central America and the Caribbean | $23,000 |
| Sub-Saharan Africa | $16,000 |
| South-Eastern Asia | $14,000 |
| Southern America | $14,000 |
| Southern Asia | $6,000 |
Unlock salary by role, level, and city — and compare to AutoTrader's industry peers.
- AutoTrader had 0 active job postings in 2025, a 0% no change from 2024.
- AutoTrader had 0 active job postings in 2024, a 200.0% decline (-6) from 2023.
- AutoTrader had 6 active job postings in 2023, a 142.9% increase from 2022.
- Hiring velocity in 2025: 0 new roles/month, up from 0 in 2024 and 4 in 2023. New metric
AutoTrader's hiring activity held steady in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across AutoTrader's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is AutoTrader growing?
- In 2025, AutoTrader's headcount shrank 1.4% to 2,418 employees, down from 2,451 in 2024.
- Where are AutoTrader employees located?
- Most AutoTrader employees are based in the United States (88.3% of headcount), followed by Turkey and the United Kingdom.
- What is the average salary at AutoTrader?
- The average employee salary at AutoTrader is approximately $90.5k per year.
- How many people does AutoTrader hire per year?
- In 2025, AutoTrader opened roughly 0 new roles — about 0 per month.
- When was AutoTrader founded and where is it headquartered?
- AutoTrader was founded in 1997 and is headquartered in Atlanta, Georgia.
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