How many employees work at AppsFlyer?
AppsFlyer, Inc. has approximately 1,314 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. AppsFlyer's total headcount has declined 9.5% from 1,452 employees in 2023 to 1,314 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
Is AppsFlyer hiring right now?
Yes, AppsFlyer is actively hiring. AppsFlyer had 115 active job postings in 2026, a 67.4% increase from 2025 — see job openings & hiring trends.
About AppsFlyer's Workforce
AppsFlyer, Inc. is an Information Technology Services company based in San Francisco, California, founded in 2011. It currently employs 1,314 people worldwide as of March 2026 and ranks as the 7th-largest by headcount among its peers.
AppsFlyer's workforce has declined 9.5% from 2023 to 2026, while it is up 2.8% year over year in 2026. The headcount fell to a low of 1,236 in 2025 Q1 before recovering. The distribution across locations shows Israel housing the largest share at 44.6%, followed by China at 9.5% and the United States at 8.1%, with Argentina noted as its fastest-growing location.
AppsFlyer's largest groups by function are Finance and Operations at 41.8%, Engineering at 35.2%, and Sales and Marketing at 23.0%, with Engineering the fastest-growing segment (up 7.1%). The average tenure is 2.5 years, and the average salary across all employees is $102,843, with regional medians of $173,000 in Northern America and $20,000 in Southern Asia.
AppsFlyer's hiring activity shows an ongoing uptick, with postings up 67.4% in the latest quarter (2026 Q1) and 115 postings total. Hiring velocity across the last four years indicates 46 postings per month in 2026, 50 per month in 2025, 66 per month in 2024, and 51 per month in 2023. Overall sentiment is neutral and trending downward.
Sourced from Revelio Labs workforce data.
As of March 2026
AppsFlyer
workforce metrics
Headcount
1.3k
2.8% YoY
Avg. Salary
$102.8k
0.4% YoY
Tenure
2.5yr
0.5yr YoY
Growth Rate
2.8%
6.4pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for AppsFlyer. Compare to peers, export the dataset, and access the full quarterly history.
- AppsFlyer had 1,314 employees in 2026, a 2.8% increase (+78) from 2025.
- AppsFlyer had 1,310 employees in 2025, a 1.1% increase (+38) from 2024.
- AppsFlyer had 1,272 employees in 2024, a 3.5% decline (-81) from 2023.
- AppsFlyer had 1,353 employees in 2023, a 3.2% decline (-127) from 2022.
AppsFlyer's total workforce has grown from 1,236 employees in 2025 to 1,314 in 2026. AppsFlyer's headcount peaked at 1,452 in 2023 before declining in 2025 and recovering through 2026.
AppsFlyer, Inc. — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,314 | +78 | +2.8% |
| 2025 | Q4 | 1,310 | +38 | +1.1% |
| 2025 | Q3 | 1,290 | +6 | -0.8% |
| 2025 | Q2 | 1,258 | -54 | -2.1% |
| 2025 | Q1 | 1,236 | -85 | -3.5% |
| 2024 | Q4 | 1,272 | -81 | -3.5% |
| 2024 | Q3 | 1,284 | -115 | -3.8% |
| 2024 | Q2 | 1,312 | -140 | -3.3% |
| 2024 | Q1 | 1,321 | -162 | -4.2% |
| 2023 | Q4 | 1,353 | -127 | -3.2% |
| 2023 | Q3 | 1,399 | -98 | -3.0% |
| 2023 | Q2 | 1,452 | -48 | -2.0% |
Want to see AppsFlyer's complete headcount history back to 2008, including quarterly breakdowns?
Israel accounts for the largest share of AppsFlyer's global workforce with approximately 45% of total employees, followed by China and the United States. AppsFlyer's headcount in Argentina is growing fastest among its major locations, up 29.4% year over year in 2026.
AppsFlyer employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Israel | 575 | 44.6% | +2.6% |
| China | 123 | 9.5% | +2.0% |
| United States | 104 | 8.1% | -3.1% |
| India | 90 | 7.0% | +3.7% |
| Thailand | 77 | 6.0% | -1.2% |
| United Kingdom | 64 | 5.0% | +2.9% |
| Brazil | 26 | 2.0% | +8.5% |
| Argentina | 26 | 2.0% | +29.4% |
| South Korea | 25 | 1.9% | -0.7% |
| Ukraine | 22 | 1.7% | +8.7% |
Drill into city-level data, hiring trends by region and historic geographic shifts
AppsFlyer's largest employee groups are Finance and Operations (41.8%), Engineering (35.2%), and Sales and Marketing (23.0%).
AppsFlyer employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 547 | 41.8% | -0.6% |
| Engineering | 460 | 35.2% | +7.1% |
| Sales and Marketing | 300 | 23.0% | +2.8% |
Compare AppsFlyer's department mix to industry peers.
AppsFlyer's average employee salary is $102,843 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.7x the global average. Pay is lowest in Southern Asia, at a median of $20,000.
AppsFlyer median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $173,000 |
| Pacific Islands | $162,000 |
| Northern Europe | $136,000 |
| Western Europe | $129,000 |
| Central and Western Asia | $118,000 |
| Southern Europe | $66,000 |
| Eastern Asia | $59,000 |
| Eastern Europe | $50,000 |
| Arab States | $42,000 |
| Central America and the Caribbean | $41,000 |
| South-Eastern Asia | $35,000 |
| Southern America | $26,000 |
| Southern Asia | $20,000 |
| Northern Africa | $15,000 |
| Sub-Saharan Africa | $9,000 |
Unlock salary by role, level, and city — and compare to AppsFlyer's industry peers.
- AppsFlyer had 115 active job postings in 2026, a 67.4% increase (-34) from 2025.
- AppsFlyer had 149 active job postings in 2025, a 29.2% increase (+38) from 2024.
- AppsFlyer had 111 active job postings in 2024, a 121.7% increase (+84) from 2023.
- AppsFlyer had 27 active job postings in 2023, a 115.6% decline from 2022.
- Hiring velocity in 2026: 46 new roles/month, down from 50 in 2025 and 66 in 2024. New metric
AppsFlyer's active job postings rose 67.4% in 2026 to 115, with new postings per month cooling from 51 in 2023 to 46 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across AppsFlyer's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is AppsFlyer growing?
- In 2026, AppsFlyer's headcount grew 2.8% to 1,314 employees, up from 1,236 in 2025.
- Where are AppsFlyer employees located?
- Most AppsFlyer employees are based in Israel (44.6% of headcount), followed by China and the United States.
- What is the average salary at AppsFlyer?
- The average employee salary at AppsFlyer is approximately $102.8k per year.
- How many people does AppsFlyer hire per year?
- In 2026, AppsFlyer opened roughly 552 new roles — about 46 per month.
- When was AppsFlyer founded and where is it headquartered?
- AppsFlyer was founded in 2011 and is headquartered in San Francisco, California.
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