Who Will Win The Streaming War?
Content will reign supreme, so what about the talent behind it?
Netflix, Hulu, Prime Video, AppleTV, Disney+, Peacock, and now HBOMax -- the streaming landscape is far more crowded than it was just a year ago. And that’s not counting the smaller, niche-oriented streaming services, like The Criterion Channel, Crunchyroll, and Shudder.
But who is really winning the war in this big-ticket battle to dominate our screens?
One perspective of the streaming war is that content will ultimately reign supreme -- the company with the best slate will win. On the one hand, content creation is a notoriously difficult strategy, riddled with high costs and unexpected delays (not to mention the delays of COVID-19). On the other hand, content is highly dependent on a very specific type of workforce composition: writers, actors, directors, and producers, which are all trackable using Revelio Labs workforce intelligence software.
By tracking the top talent in the film industry, we see which streaming company is in the best position to dominate our attention. Below are the list of top streaming companies with their inflows and outflows of producers:
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And below are the actual transitions occurring between these companies:
- Disney is making the biggest push to acquire new producing talent, but is losing the most talent at the same time.
- Netflix and Peacock are in close second place, but unlike Disney and Peacock, few people seem to leave Netflix
- For all their investment, AppleTV and Prime Video are still far behind everyone else.