How many employees work at Yaya?

Yaya BV has approximately 731 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Yaya's total headcount has grown 4.0% from 703 employees in 2023 to 731 in 2025.

Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026

Yaya is hiring

Is Yaya hiring right now?

Yes, Yaya is actively hiring. Yaya had 22 active job postings in 2025, a 14.6% increase from 2024 see job openings & hiring trends.

About Yaya's Workforce

Yaya BV is an Apparel Retail company that employs 731 people worldwide as of December 2025. It is the 11th-largest by headcount among its peers. Founded in 1992, the company is headquartered in Halfweg, Netherlands.

Yaya's workforce has grown 4.0% from 2023 to 2025, up 4.1% year over year in 2025. It fell to a low of 687 in 2023 Q3 before recovering. Its workforce is concentrated most in the Netherlands (31.1%), followed by the United States (13.3%) and Indonesia (5.9%), with Belgium, its fastest-growing location.

Yaya's largest functional groups are Engineering (37.6%), Finance and Operations (35.2%), and Sales and Marketing (27.2%), with Sales and Marketing growing fastest (up 12.7%). Median employee tenure is 1.9 years. The average salary is $35,658, ranging from a median of $48,000 in Northern America to $5,000 in Sub-Saharan Africa.

Yaya's active job postings rose 14.6% in 2025 to 22, with new postings per month climbing from 8 in 2023 to 15 in 2025. Overall employee sentiment is neutral but improving.

Sourced from Revelio Labs workforce data.

As of December 2025

Yaya
workforce metrics

Headcount

731

4.1% YoY

Avg. Salary

$35.7k

2.8% YoY

Tenure

1.9yr

0.3yr YoY

Growth Rate

4.1%

3.3pts YoY

Hiring Rate

Attrition Rate

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Interactive chart of Yaya annual worldwide employee count from 2023 to 2025.
  • Yaya had 731 employees in 2025, a 4.1% increase (+29) from 2024.
  • Yaya had 702 employees in 2024, a 0.7% increase (+5) from 2023.
  • Yaya had 697 employees in 2023, a 0.8% increase (+5) from 2022.

Yaya's total workforce has grown from 703 employees in 2023 to 731 in 2025.

Yaya BV — quarterly employee count (20232025)

YearQtrEmployeesYoY ChangeYoY %
2025Q4731+29+4.1%
2025Q3719+4+0.6%
2025Q2727+24+3.3%
2025Q1707+12+1.8%
2024Q4702+5+0.7%
2024Q3715+28+4.1%
2024Q2703+2+0.2%
2024Q1695-8-1.3%
2023Q4697+5+0.8%
2023Q3687-4-0.6%
2023Q2701-1-0.0%
2023Q1703+8+1.2%

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The Netherlands accounts for the largest share of Yaya's global workforce with approximately 31% of total employees, followed by the United States and Indonesia. Yaya's headcount in Belgium is growing fastest among its major locations, up 18.1% year over year in 2025.

Yaya employees by country — 2025

CountryEmployees% of TotalYoY %
Netherlands22731.1%+12.9%
United States9713.3%+3.7%
Indonesia435.9%+0.0%
France435.9%-18.9%
Canada365.0%+0.0%
Belgium283.8%+18.1%
Germany263.5%-32.0%
Kenya233.2%+0.0%
Mali172.3%+0.0%
India172.3%+0.0%

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Yaya's largest employee groups are Engineering (37.6%), Finance and Operations (35.2%), and Sales and Marketing (27.2%).

Yaya employees by department — 2025

DepartmentEmployees% of TotalYoY %
Engineering20537.6%-4.1%
Finance and Operations19235.2%-2.3%
Sales and Marketing14827.2%+12.7%

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Yaya's average employee salary is $35,658 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $5,000.

Yaya median employee salary by region — 2025 (USD)

RegionMedian Salary
Northern Europe$48,000
Northern America$48,000
Western Europe$39,000
Eastern Asia$28,000
Central and Western Asia$27,000
Arab States$25,000
Southern Europe$25,000
Eastern Europe$20,000
Northern Africa$10,000
Central America and the Caribbean$9,000
Southern America$8,000
Southern Asia$8,000
Sub-Saharan Africa$5,000
South-Eastern Asia$5,000

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Interactive chart of Yaya annual active job postings from 2023 to 2025.
  • Yaya had 22 active job postings in 2025, a 14.6% increase (+3) from 2024.
  • Yaya had 19 active job postings in 2024, a 5.1% decline (-1) from 2023.
  • Yaya had 20 active job postings in 2023, a 85.7% increase from 2022.
  • Hiring velocity in 2025: 15 new roles/month, up from 12 in 2024 and 8 in 2023. New metric

Yaya's hiring is accelerating: active job postings rose 14.6% in 2025 to 22, with new postings per month climbing from 8 in 2023 to 15 in 2025.

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Revelio Labs tracks employee sentiment across Yaya's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.

Overall

NegativePositive

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How fast is Yaya growing?
In 2025, Yaya's headcount grew 4.1% to 731 employees, up from 702 in 2024.
Where are Yaya employees located?
Most Yaya employees are based in the Netherlands (31.1% of headcount), followed by the United States and Indonesia.
What is the average salary at Yaya?
The average employee salary at Yaya is approximately $35.7k per year.
How many people does Yaya hire per year?
In 2025, Yaya opened roughly 180 new roles — about 15 per month.
When was Yaya founded and where is it headquartered?
Yaya was founded in 1992 and is headquartered in Halfweg, Netherlands.

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