How many employees work at Yaya?
Yaya BV has approximately 731 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Yaya's total headcount has grown 4.0% from 703 employees in 2023 to 731 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Yaya hiring right now?
Yes, Yaya is actively hiring. Yaya had 22 active job postings in 2025, a 14.6% increase from 2024 — see job openings & hiring trends.
About Yaya's Workforce
Yaya BV is an Apparel Retail company that employs 731 people worldwide as of December 2025. It is the 11th-largest by headcount among its peers. Founded in 1992, the company is headquartered in Halfweg, Netherlands.
Yaya's workforce has grown 4.0% from 2023 to 2025, up 4.1% year over year in 2025. It fell to a low of 687 in 2023 Q3 before recovering. Its workforce is concentrated most in the Netherlands (31.1%), followed by the United States (13.3%) and Indonesia (5.9%), with Belgium, its fastest-growing location.
Yaya's largest functional groups are Engineering (37.6%), Finance and Operations (35.2%), and Sales and Marketing (27.2%), with Sales and Marketing growing fastest (up 12.7%). Median employee tenure is 1.9 years. The average salary is $35,658, ranging from a median of $48,000 in Northern America to $5,000 in Sub-Saharan Africa.
Yaya's active job postings rose 14.6% in 2025 to 22, with new postings per month climbing from 8 in 2023 to 15 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Yaya
workforce metrics
Headcount
731
4.1% YoY
Avg. Salary
$35.7k
2.8% YoY
Tenure
1.9yr
0.3yr YoY
Growth Rate
4.1%
3.3pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Yaya. Compare to peers, export the dataset, and access the full quarterly history.
- Yaya had 731 employees in 2025, a 4.1% increase (+29) from 2024.
- Yaya had 702 employees in 2024, a 0.7% increase (+5) from 2023.
- Yaya had 697 employees in 2023, a 0.8% increase (+5) from 2022.
Yaya's total workforce has grown from 703 employees in 2023 to 731 in 2025.
Yaya BV — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 731 | +29 | +4.1% |
| 2025 | Q3 | 719 | +4 | +0.6% |
| 2025 | Q2 | 727 | +24 | +3.3% |
| 2025 | Q1 | 707 | +12 | +1.8% |
| 2024 | Q4 | 702 | +5 | +0.7% |
| 2024 | Q3 | 715 | +28 | +4.1% |
| 2024 | Q2 | 703 | +2 | +0.2% |
| 2024 | Q1 | 695 | -8 | -1.3% |
| 2023 | Q4 | 697 | +5 | +0.8% |
| 2023 | Q3 | 687 | -4 | -0.6% |
| 2023 | Q2 | 701 | -1 | -0.0% |
| 2023 | Q1 | 703 | +8 | +1.2% |
Want to see Yaya's complete headcount history back to 2017, including quarterly breakdowns?
The Netherlands accounts for the largest share of Yaya's global workforce with approximately 31% of total employees, followed by the United States and Indonesia. Yaya's headcount in Belgium is growing fastest among its major locations, up 18.1% year over year in 2025.
Yaya employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Netherlands | 227 | 31.1% | +12.9% |
| United States | 97 | 13.3% | +3.7% |
| Indonesia | 43 | 5.9% | +0.0% |
| France | 43 | 5.9% | -18.9% |
| Canada | 36 | 5.0% | +0.0% |
| Belgium | 28 | 3.8% | +18.1% |
| Germany | 26 | 3.5% | -32.0% |
| Kenya | 23 | 3.2% | +0.0% |
| Mali | 17 | 2.3% | +0.0% |
| India | 17 | 2.3% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Yaya's largest employee groups are Engineering (37.6%), Finance and Operations (35.2%), and Sales and Marketing (27.2%).
Yaya employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 205 | 37.6% | -4.1% |
| Finance and Operations | 192 | 35.2% | -2.3% |
| Sales and Marketing | 148 | 27.2% | +12.7% |
Compare Yaya's department mix to industry peers.
Yaya's average employee salary is $35,658 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.3x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $5,000.
Yaya median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $48,000 |
| Northern America | $48,000 |
| Western Europe | $39,000 |
| Eastern Asia | $28,000 |
| Central and Western Asia | $27,000 |
| Arab States | $25,000 |
| Southern Europe | $25,000 |
| Eastern Europe | $20,000 |
| Northern Africa | $10,000 |
| Central America and the Caribbean | $9,000 |
| Southern America | $8,000 |
| Southern Asia | $8,000 |
| Sub-Saharan Africa | $5,000 |
| South-Eastern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Yaya's industry peers.
- Yaya had 22 active job postings in 2025, a 14.6% increase (+3) from 2024.
- Yaya had 19 active job postings in 2024, a 5.1% decline (-1) from 2023.
- Yaya had 20 active job postings in 2023, a 85.7% increase from 2022.
- Hiring velocity in 2025: 15 new roles/month, up from 12 in 2024 and 8 in 2023. New metric
Yaya's hiring is accelerating: active job postings rose 14.6% in 2025 to 22, with new postings per month climbing from 8 in 2023 to 15 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Yaya's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Apparel Retail Companies by Employee Count
- How fast is Yaya growing?
- In 2025, Yaya's headcount grew 4.1% to 731 employees, up from 702 in 2024.
- Where are Yaya employees located?
- Most Yaya employees are based in the Netherlands (31.1% of headcount), followed by the United States and Indonesia.
- What is the average salary at Yaya?
- The average employee salary at Yaya is approximately $35.7k per year.
- How many people does Yaya hire per year?
- In 2025, Yaya opened roughly 180 new roles — about 15 per month.
- When was Yaya founded and where is it headquartered?
- Yaya was founded in 1992 and is headquartered in Halfweg, Netherlands.
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