How many employees work at Visitscotland?
Visitscotland Ltd. has approximately 565 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Visitscotland's total headcount has declined 13.1% from 650 employees in 2023 to 565 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Visitscotland hiring right now?
Yes, Visitscotland is actively hiring. Visitscotland had 2 active job postings in 2025, a 66.7% increase from 2024 — see job openings & hiring trends.
About Visitscotland's Workforce
Visitscotland Ltd. is a Public Sector Management company that employs 565 people worldwide as of December 2025. It is the 7th-largest by headcount among its peers. Founded in 1969, the company is headquartered in Edinburgh, United Kingdom.
Visitscotland's workforce has declined 13.1% from 2023 to 2025, down 9.4% year over year in 2025. It fell to a low of 565 in 2025 Q4 before recovering. Its workforce is concentrated most in the United Kingdom (98.2%), followed by Australia (1.0%) and the United States (0.4%), with the United States, its fastest-growing location, up 39.8%.
Visitscotland's largest functional groups are Finance and Operations (37.3%), Sales and Marketing (35.8%), and Engineering (27.0%). Median employee tenure is 6.3 years. The average salary is $53,314, ranging from a median of $88,000 in Pacific Islands to $41,000 in Northern Europe.
Visitscotland's active job postings rose 66.7% in 2025 to 2, with new postings per month cooling from 9 in 2023 to 5 in 2025. Overall employee sentiment is positive and improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Visitscotland
workforce metrics
Headcount
565
9.4% YoY
Avg. Salary
$53.3k
3.8% YoY
Tenure
6.3yr
0.0yr YoY
Growth Rate
-9.4%
6.7pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Visitscotland. Compare to peers, export the dataset, and access the full quarterly history.
- Visitscotland had 565 employees in 2025, a 9.4% decline (-56) from 2024.
- Visitscotland had 621 employees in 2024, a 2.7% decline (-16) from 2023.
- Visitscotland had 637 employees in 2023, a 2.1% decline (-14) from 2022.
Visitscotland's total workforce has declined from 650 employees in 2023 to 565 in 2025.
Visitscotland Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 565 | -56 | -9.4% |
| 2025 | Q3 | 579 | -51 | -8.4% |
| 2025 | Q2 | 601 | -51 | -8.2% |
| 2025 | Q1 | 608 | -36 | -5.7% |
| 2024 | Q4 | 621 | -16 | -2.7% |
| 2024 | Q3 | 630 | -16 | -2.5% |
| 2024 | Q2 | 652 | -5 | -0.7% |
| 2024 | Q1 | 644 | -6 | -1.1% |
| 2023 | Q4 | 637 | -14 | -2.1% |
| 2023 | Q3 | 646 | -20 | -3.1% |
| 2023 | Q2 | 657 | -14 | -2.1% |
| 2023 | Q1 | 650 | -28 | -4.1% |
Want to see Visitscotland's complete headcount history back to 2017, including quarterly breakdowns?
The United Kingdom accounts for the largest share of Visitscotland's global workforce with approximately 98% of total employees, followed by Australia and the United States. Visitscotland's headcount in the United States is growing fastest among its major locations, up 39.8% year over year in 2025.
Visitscotland employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 557 | 98.2% | -4.8% |
| Australia | 5 | 1.0% | +0.0% |
| United States | 2 | 0.4% | +39.8% |
| South Korea | 1 | 0.2% | +0.0% |
| Philippines | 1 | 0.1% | +0.0% |
| Spain | 1 | 0.1% | +0.0% |
| Brazil | 1 | 0.1% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Visitscotland's largest employee groups are Finance and Operations (37.3%), Sales and Marketing (35.8%), and Engineering (27.0%).
Visitscotland employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 205 | 37.3% | -3.5% |
| Sales and Marketing | 197 | 35.8% | -8.5% |
| Engineering | 149 | 27.0% | -1.5% |
Compare Visitscotland's department mix to industry peers.
Visitscotland's average employee salary is $53,314 globally. Employees in Pacific Islands receive the highest compensation, with median pay approximately 1.7x the global average. Pay is lowest in Northern Europe, at a median of $41,000.
Visitscotland median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $88,000 |
| Northern Europe | $41,000 |
Unlock salary by role, level, and city — and compare to Visitscotland's industry peers.
- Visitscotland had 2 active job postings in 2025, a 66.7% increase (+1) from 2024.
- Visitscotland had 1 active job postings in 2024, a 100.0% decline (-2) from 2023.
- Visitscotland had 3 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2025: 5 new roles/month, down from 8 in 2024 and 9 in 2023. New metric
Visitscotland's active job postings rose 66.7% in 2025 to 2, with new postings per month cooling from 9 in 2023 to 5 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Visitscotland's workforce based on public professional data. Overall sentiment is positive and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Public Sector Management Companies by Employee Count
- How fast is Visitscotland growing?
- In 2025, Visitscotland's headcount shrank 9.4% to 565 employees, down from 621 in 2024.
- Where are Visitscotland employees located?
- Most Visitscotland employees are based in the United Kingdom (98.2% of headcount), followed by Australia and the United States.
- What is the average salary at Visitscotland?
- The average employee salary at Visitscotland is approximately $53.3k per year.
- How many people does Visitscotland hire per year?
- In 2025, Visitscotland opened roughly 60 new roles — about 5 per month.
- When was Visitscotland founded and where is it headquartered?
- Visitscotland was founded in 1969 and is headquartered in Edinburgh, United Kingdom.
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