How many employees work at Visitscotland?
Visitscotland Ltd. has approximately 597 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Visitscotland’s total headcount has declined 11.4% from 674 employees in 2023 to 597 in 2026.
Is Visitscotland hiring right now?
Yes, Visitscotland is actively hiring. Visitscotland had 2 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Visitscotland’s Workforce
Visitscotland Ltd. is a Public Sector Management company that employs 597 people worldwide as of March 2026. It is the 7th-largest by headcount among its peers. Founded in 1969, the company is headquartered in Edinburgh, United Kingdom.
Visitscotland's workforce has declined 11.4% from 2023 to 2026, down 2.7% year over year in 2026. It fell to a low of 597 in 2026 Q1 before recovering. Its workforce is concentrated most in the United Kingdom (98.6%), followed by Australia (0.9%) and South Korea (0.2%), with Australia, its fastest-growing location.
Visitscotland's largest functional groups are Finance and Operations (37.3%), Sales and Marketing (36.3%), and Engineering (26.4%). Median employee tenure is 5.9 years. The average salary is $53,672, ranging from a median of $89,000 in Pacific Islands to $41,000 in Northern Europe.
Visitscotland's hiring activity held steady in 2026. Overall employee sentiment is positive and improving.
Sourced from Revelio Labs workforce data.
As of March 2026
Visitscotland workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Visitscotland. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsVisitscotland Annual Employee Count (2023-2026)
- Visitscotland had 597 employees in 2026, a 2.7% decline (-34) from 2025.
- Visitscotland had 598 employees in 2025, a 4.1% decline (-45) from 2024.
- Visitscotland had 643 employees in 2024, a 0% no change (-14) from 2023.
- Visitscotland had 657 employees in 2023, a 0.1% increase (-14) from 2022.
Visitscotland's total workforce has declined from 674 employees in 2023 to 597 in 2026. Visitscotland's headcount peaked at 675 in 2024.
Visitscotland Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 597 | -34 | -2.7% |
| 2025 | Q4 | 598 | -45 | -4.1% |
| 2025 | Q3 | 609 | -43 | -2.9% |
| 2025 | Q2 | 626 | -49 | -3.7% |
| 2025 | Q1 | 631 | -36 | -2.7% |
| 2024 | Q4 | 643 | -14 | -0.0% |
| 2024 | Q3 | 652 | -10 | -0.8% |
| 2024 | Q2 | 675 | +1 | +0.1% |
| 2024 | Q1 | 667 | -2 | +0.2% |
| 2023 | Q4 | 657 | -14 | +0.1% |
| 2023 | Q3 | 662 | -26 | -0.1% |
| 2023 | Q2 | 674 | -18 | +1.6% |
See Visitscotland's complete headcount history, including quarterly breakdowns.
Get the DataVisitscotland Employee Count by Country and Region (2026)
The United Kingdom accounts for the largest share of Visitscotland's global workforce with approximately 99% of total employees, followed by Australia and South Korea.
Visitscotland employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| United Kingdom | 585 | 98.6% | -3.6% |
| Australia | 5 | 0.9% | +0.0% |
| South Korea | 1 | 0.2% | +0.0% |
| Philippines | 1 | 0.1% | +0.0% |
| Spain | 1 | 0.1% | +0.0% |
| Brazil | 1 | 0.1% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataVisitscotland Employee Count by Department (2026)
- Finance and Operations37.3%
- Sales and Marketing36.3%
- Engineering26.4%
Visitscotland's largest employee groups are Finance and Operations (37.3%), Sales and Marketing (36.3%), and Engineering (26.4%).
Visitscotland employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 216 | 37.3% | -1.7% |
| Sales and Marketing | 210 | 36.3% | -6.6% |
| Engineering | 153 | 26.4% | -1.0% |
Compare Visitscotland's department mix to industry peers.
See Full DataVisitscotland Employee Salary by Region (2026)
Visitscotland's average employee salary is $53,672 globally. Employees in Pacific Islands receive the highest compensation, with median pay approximately 1.7x the global average. Pay is lowest in Northern Europe, at a median of $41,000.
Visitscotland median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $89,000 |
| Northern Europe | $41,000 |
Unlock salary by role, level, and city — and compare to Visitscotland's industry peers.
Unlock Salary DataVisitscotland Job Openings and Hiring Trends (2023-2026)
- Visitscotland had 2 active job postings in 2026, a 0% no change from 2025.
- Visitscotland had 2 active job postings in 2025, a 66.7% increase (+1) from 2024.
- Visitscotland had 1 active job postings in 2024, a 100.0% decline (-2) from 2023.
- Visitscotland had 3 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 1 new roles/month, down from 5 in 2025 and 8 in 2024.
Visitscotland's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataVisitscotland Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Visitscotland's workforce based on public professional data. Overall sentiment is positive and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Visitscotland
- How fast is Visitscotland growing?
- In 2026, Visitscotland's headcount shrank 2.7% to 597 employees, down from 631 in 2025.
- Where are Visitscotland employees located?
- Most Visitscotland employees are based in the United Kingdom (98.6% of headcount), followed by Australia and South Korea.
- What is the average salary at Visitscotland?
- The average employee salary at Visitscotland is approximately $53.7k per year.
- How many people does Visitscotland hire per year?
- In 2026, Visitscotland opened roughly 12 new roles — about 1 per month.
- When was Visitscotland founded and where is it headquartered?
- Visitscotland was founded in 1969 and is headquartered in Edinburgh, United Kingdom.
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