How many employees work at UPD?
UPD Sdn. Bhd. has approximately 632 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. UPD’s total headcount has declined 2.5% from 649 employees in 2023 to 632 in 2026.
Is UPD hiring right now?
Yes, UPD is actively hiring. UPD had 1 active job postings in 2026, a 100.0% decline from 2025 — see job openings & hiring trends.
About UPD’s Workforce
UPD Sdn. Bhd. is a Marketing and Advertising Services company that employs 632 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. The company is headquartered in Petaling Jaya, Malaysia.
UPD's workforce has declined 2.5% from 2023 to 2026, down 0.4% year over year in 2026. It fell to a low of 617 in 2025 Q1 before recovering. Its workforce is concentrated most in Sub-Saharan Africa (89.8%), followed by North America (4.0%) and Central America and the Caribbean (1.4%).
UPD's functional groups are Finance and Operations (47.7%), Sales and Marketing (31.2%), and Engineering (21.1%). The average salary is $16,310, ranging from a median of $62,000 in Western Europe to $6,000 in South Asia, down 0.5% year over year in 2026.
UPD's active job postings fell 100.0% in 2026 to 1, with new postings per month climbing from 0 in 2023 to 1 in 2026. Overall employee sentiment is negative and broadly stable.
Sourced from Revelio Labs workforce data.
- Headquarters
- Petaling Jaya, Malaysia
- Industry
- Marketing and Advertising Services
- Employees
- 632
- YoY
- -0.4% (+15)
As of March 2026
UPD workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for UPD. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsUPD Annual Employee Count (2023-2026)
- UPD had 632 employees in 2026, a 0.4% decline (+15) from 2025.
- UPD had 630 employees in 2025, a 0% no change (+9) from 2024.
- UPD had 621 employees in 2024, a 2.8% decline (-41) from 2023.
- UPD had 662 employees in 2023, a 3.3% increase (+12) from 2022.
UPD's total workforce has grown from 617 employees in 2025 to 632 in 2026. UPD's headcount peaked at 662 in 2023 before declining in 2025 and recovering through 2026.
UPD Sdn. Bhd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 632 | +15 | -0.4% |
| 2025 | Q4 | 630 | +9 | -0.0% |
| 2025 | Q3 | 632 | +13 | +1.5% |
| 2025 | Q2 | 634 | +15 | +2.5% |
| 2025 | Q1 | 617 | -30 | -0.8% |
| 2024 | Q4 | 621 | -41 | -2.8% |
| 2024 | Q3 | 619 | -28 | -2.3% |
| 2024 | Q2 | 619 | -30 | -1.9% |
| 2024 | Q1 | 647 | -4 | +1.0% |
| 2023 | Q4 | 662 | +12 | +3.3% |
| 2023 | Q3 | 647 | +5 | +4.2% |
| 2023 | Q2 | 649 | +16 | +3.4% |
See UPD's complete headcount history, including quarterly breakdowns.
Get the DataUPD Employee Count by Region (2026)
Sub-Saharan Africa accounts for the largest share of UPD's global workforce with approximately 90% of total employees, followed by North America and Central America and the Caribbean.
UPD employees by region
| Region | Employees | % of Total |
|---|---|---|
| Sub-Saharan Africa | 566 | 89.8% |
| North America | 25 | 4.0% |
| Central America and the Caribbean | 9 | 1.4% |
| South Asia | 8 | 1.3% |
| Western Europe | 5 | 0.8% |
| Eastern Europe | 4 | 0.7% |
| East Asia | 4 | 0.6% |
| Southeast Asia | 4 | 0.6% |
| Northern Europe | 3 | 0.5% |
| Arab States | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataUPD Employee Count by Department (2026)
UPD's employee groups are Finance and Operations (47.7%), Sales and Marketing (31.2%), and Engineering (21.1%).
UPD employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 298 | 47.7% |
| Sales and Marketing | 194 | 31.2% |
| Engineering | 132 | 21.1% |
Compare UPD's department mix to industry peers.
See Full DataUPD Employee Salary by Region (2026)
UPD's average employee salary is $16,310 globally. Employees in Western Europe receive the highest compensation, with median pay approximately 3.8x the global average. Pay is lowest in South Asia, at a median of $6,000.
UPD median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $62,000 |
| North America | $59,000 |
| Northern Europe | $37,000 |
| Sub-Saharan Africa | $11,000 |
| Central America and the Caribbean | $9,000 |
| South Asia | $6,000 |
| Southeast Asia | $5,000 |
Unlock salary by role, level, and city — and compare to UPD's industry peers.
Unlock Salary DataUPD Job Openings and Hiring Trends (2023-2026)
- UPD had 1 active job postings in 2026, a 100.0% decline (+1) from 2025.
- UPD had 0 active job postings in 2025, a 200.0% decline (-6) from 2024.
- UPD had 6 active job postings in 2024, a 200.0% increase (+6) from 2023.
- UPD had 0 active job postings in 2023, a 200.0% decline from 2022.
- Hiring velocity in 2026: 1 new roles/month, up from 0 in 2025 and 2 in 2024.
UPD's active job postings fell 100.0% in 2026 to 1, with new postings per month climbing from 0 in 2023 to 1 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataUPD Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across UPD's workforce based on public professional data. Overall sentiment is negative and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About UPD
- How fast is UPD growing?
- In 2026, UPD's headcount shrank 0.4% to 632 employees, up from 617 in 2025.
- See the full headcount history
- Where are UPD employees located?
- Most UPD employees are based in Sub-Saharan Africa (89.8% of headcount), followed by North America and Central America and the Caribbean.
- Explore where the workforce is based
- What is the average salary at UPD?
- The average employee salary at UPD is approximately $16.3k per year.
- Analyze the salary distribution
- How many new job postings does UPD open per year?
- In Q1 2026, UPD opened 4 new job postings. In 2025, UPD opened 2 new job postings — about 0 per month.
- Track hiring trends by role
- When was UPD founded and where is it headquartered?
- UPD is headquartered in Petaling Jaya, Malaysia.
- Compare UPD to industry peers
Speak with a workforce expert about UPD.
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