How many employees work at Trony?

About Trony

Unity is strength. in eight entrepreneurs founded GRE, Grossisti Riuniti Elettrodomestici, a purchasing group created with the aim of optimizing the purchasing capacity of member companies. After approximately years of activity in the GRE he purchased the Trony brand from the Rinascente Group. In the GRE it launched Trony as a national brand, directly confronting the large multinational chains that were appearing on the Italian scene. The new strategy adopts all the levers of marketing to convey to the consumer the concept of a Made in Italy chain of outlets for household appliances and consumer electronics, with a single brand and parameters and constant and shared quality. GRE is currently controlled by shareholder companies and has approximately Trony stores. After years of growth, Trony has become one of the best-known brands in Italy, as well as a point of reference for consumers.