How many employees work at Tourism Australia?
Tourism Australia has approximately 695 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Tourism Australia’s total headcount has grown 14.5% from 607 employees in 2023 to 695 in 2026.
Is Tourism Australia hiring right now?
Yes, Tourism Australia is actively hiring. Tourism Australia had 5 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Tourism Australia’s Workforce
Tourism Australia is a Marketing and Advertising Services company that employs 695 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2004, the company is headquartered in Sydney, Australia.
Tourism Australia's workforce has grown 14.5% from 2023 to 2026, up 2.3% year over year in 2026. Its workforce is concentrated most in Pacific Islands (55.3%), followed by East Asia (16.4%) and Southeast Asia (6.4%).
Tourism Australia's functional groups are Finance and Operations (42.1%), Engineering (36.6%), and Sales and Marketing (21.3%), with Engineering growing fastest (up 2.0%). The average salary is $64,035, ranging from a median of $74,000 in Pacific Islands to $7,000 in North Africa, down 1.6% year over year in 2026.
Tourism Australia's hiring activity held steady in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Sydney, Australia
- Founded
- 2004
- Industry
- Marketing and Advertising Services
- Employees
- 695
- YoY
- +2.3% (+58)
As of March 2026
Tourism Australia workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Tourism Australia. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsTourism Australia Annual Employee Count (2023-2026)
- Tourism Australia had 695 employees in 2026, a 2.3% increase (+58) from 2025.
- Tourism Australia had 680 employees in 2025, a 0.9% increase (+37) from 2024.
- Tourism Australia had 643 employees in 2024, a 2.2% increase (+32) from 2023.
- Tourism Australia had 611 employees in 2023, a 3.0% decline (-8) from 2022.
Tourism Australia's total workforce has grown from 607 employees in 2023 to 695 in 2026.
Tourism Australia quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 695 | +58 | +2.3% |
| 2025 | Q4 | 680 | +37 | +0.9% |
| 2025 | Q3 | 683 | +53 | +1.0% |
| 2025 | Q2 | 669 | +61 | +3.0% |
| 2025 | Q1 | 637 | +24 | -0.9% |
| 2024 | Q4 | 643 | +32 | +2.2% |
| 2024 | Q3 | 630 | +21 | +1.8% |
| 2024 | Q2 | 608 | +1 | -1.6% |
| 2024 | Q1 | 613 | -16 | -1.1% |
| 2023 | Q4 | 611 | -8 | -3.0% |
| 2023 | Q3 | 609 | -6 | -4.5% |
| 2023 | Q2 | 607 | -9 | -2.8% |
See Tourism Australia's complete headcount history, including quarterly breakdowns.
Get the DataTourism Australia Employee Count by Region (2026)
Pacific Islands accounts for the largest share of Tourism Australia's global workforce with approximately 55% of total employees, followed by East Asia and Southeast Asia.
Tourism Australia employees by region
| Region | Employees | % of Total |
|---|---|---|
| Pacific Islands | 384 | 55.3% |
| East Asia | 114 | 16.4% |
| Southeast Asia | 44 | 6.4% |
| North Africa | 26 | 3.7% |
| Sub-Saharan Africa | 25 | 3.7% |
| North America | 23 | 3.3% |
| South Asia | 20 | 2.9% |
| Northern Europe | 19 | 2.7% |
| Arab States | 12 | 1.8% |
| Western Europe | 12 | 1.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataTourism Australia Employee Count by Department (2026)
Tourism Australia's employee groups are Finance and Operations (42.1%), Engineering (36.6%), and Sales and Marketing (21.3%).
Tourism Australia employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 291 | 42.1% |
| Engineering | 253 | 36.6% |
| Sales and Marketing | 147 | 21.3% |
Compare Tourism Australia's department mix to industry peers.
See Full DataTourism Australia Employee Salary by Region (2026)
Tourism Australia's average employee salary is $64,035 globally. Employees in Pacific Islands receive the highest compensation, with median pay approximately 1.2x the global average. Pay is lowest in North Africa, at a median of $7,000.
Tourism Australia median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $101,000 |
| Western Europe | $80,000 |
| Pacific Islands | $74,000 |
| Northern Europe | $58,000 |
| Southeast Asia | $52,000 |
| East Asia | $35,000 |
| Arab States | $21,000 |
| Central and Western Asia | $15,000 |
| Sub-Saharan Africa | $8,000 |
| North Africa | $7,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Tourism Australia's industry peers.
Unlock Salary DataTourism Australia Job Openings and Hiring Trends (2023-2026)
- Tourism Australia had 5 active job postings in 2026, a 0% no change (+5) from 2025.
- Tourism Australia had 0 active job postings in 2025, a 200.0% decline (-3) from 2024.
- Tourism Australia had 3 active job postings in 2024, a 188.6% decline (-99) from 2023.
- Tourism Australia had 102 active job postings in 2023, a 177.8% increase from 2022.
- Hiring velocity in 2026: 3 new roles/month, up from 3 in 2025 and 14 in 2024.
Tourism Australia's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataTourism Australia Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Tourism Australia's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Tourism Australia
- How fast is Tourism Australia growing?
- In 2026, Tourism Australia's headcount grew 2.3% to 695 employees, up from 637 in 2025.
- See the full headcount history
- Where are Tourism Australia employees located?
- Most Tourism Australia employees are based in Pacific Islands (55.3% of headcount), followed by East Asia and Southeast Asia.
- Explore where the workforce is based
- What is the average salary at Tourism Australia?
- The average employee salary at Tourism Australia is approximately $64k per year.
- Analyze the salary distribution
- How many new job postings does Tourism Australia open per year?
- In Q1 2026, Tourism Australia opened 9 new job postings. In 2025, Tourism Australia opened 31 new job postings — about 3 per month.
- Track hiring trends by role
- When was Tourism Australia founded and where is it headquartered?
- Tourism Australia was founded in 2004 and is headquartered in Sydney, Australia.
- Compare Tourism Australia to industry peers
Speak with a workforce expert about Tourism Australia.
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