How many employees work at Sporty Group?
Sporty Stars Activity Group Ltd. has approximately 875 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sporty Group's total headcount has grown 91.2% from 458 employees in 2023 to 875 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Sporty Group hiring right now?
Yes, Sporty Group is actively hiring. Sporty Group had 133 active job postings in 2025, a 28.3% increase from 2024 — see job openings & hiring trends.
About Sporty Group's Workforce
Sporty Stars Activity Group Ltd. is a Media and Entertainment company that employs 875 people worldwide as of December 2025. It is the 4th-largest by headcount among its peers. Founded in 2013, the company is headquartered in London, United Kingdom.
Sporty Group's workforce has grown 91.2% from 2023 to 2025, up 27.0% year over year in 2025. Its workforce is concentrated most in Nigeria (22.4%), followed by the United Kingdom (10.5%) and Ghana (9.3%), with Brazil, its fastest-growing location.
Sporty Group's largest functional groups are Finance and Operations (51.9%), Engineering (28.9%), and Sales and Marketing (19.2%), with Engineering growing fastest (up 16.4%). Median employee tenure is 2.0 years. The average salary is $26,281, ranging from a median of $70,000 in Northern Europe to $5,000 in Sub-Saharan Africa.
Sporty Group's active job postings rose 28.3% in 2025 to 133, with new postings per month climbing from 23 in 2023 to 41 in 2025. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
As of December 2025
Sporty Group
workforce metrics
Headcount
875
27.0% YoY
Avg. Salary
$26.3k
22.3% YoY
Tenure
2.0yr
0.4yr YoY
Growth Rate
27.0%
4.7pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sporty Group. Compare to peers, export the dataset, and access the full quarterly history.
- Sporty Group had 875 employees in 2025, a 27.0% increase (+208) from 2024.
- Sporty Group had 667 employees in 2024, a 22.3% increase (+134) from 2023.
- Sporty Group had 533 employees in 2023, a 22.7% increase (+109) from 2022.
Sporty Group's total workforce has grown from 458 employees in 2023 to 875 in 2025.
Sporty Stars Activity Group Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 875 | +208 | +27.0% |
| 2025 | Q3 | 840 | +197 | +26.5% |
| 2025 | Q2 | 781 | +179 | +25.9% |
| 2025 | Q1 | 729 | +172 | +26.7% |
| 2024 | Q4 | 667 | +134 | +22.3% |
| 2024 | Q3 | 643 | +122 | +21.0% |
| 2024 | Q2 | 602 | +117 | +21.6% |
| 2024 | Q1 | 557 | +99 | +19.5% |
| 2023 | Q4 | 533 | +109 | +22.7% |
| 2023 | Q3 | 521 | +121 | +26.3% |
| 2023 | Q2 | 485 | +98 | +22.5% |
| 2023 | Q1 | 458 | +102 | +25.1% |
Want to see Sporty Group's complete headcount history back to 2017, including quarterly breakdowns?
Nigeria accounts for the largest share of Sporty Group's global workforce with approximately 22% of total employees, followed by the United Kingdom and Ghana. Sporty Group's headcount in Brazil is growing fastest among its major locations, up 31.9% year over year in 2025.
Sporty Group employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Nigeria | 196 | 22.4% | -4.9% |
| United Kingdom | 92 | 10.5% | +18.6% |
| Ghana | 82 | 9.3% | +2.8% |
| India | 71 | 8.0% | +10.3% |
| South Africa | 65 | 7.4% | +20.6% |
| Spain | 58 | 6.6% | +28.4% |
| Brazil | 57 | 6.5% | +31.9% |
| Bulgaria | 48 | 5.5% | +5.6% |
| Kenya | 32 | 3.7% | +17.6% |
| United States | 27 | 3.0% | -4.5% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sporty Group's largest employee groups are Finance and Operations (51.9%), Engineering (28.9%), and Sales and Marketing (19.2%).
Sporty Group employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 454 | 51.9% | +5.4% |
| Engineering | 253 | 28.9% | +16.4% |
| Sales and Marketing | 168 | 19.2% | +11.3% |
Compare Sporty Group's department mix to industry peers.
Sporty Group's average employee salary is $26,281 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 2.7x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $5,000.
Sporty Group median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $106,000 |
| Northern Europe | $70,000 |
| Southern Europe | $39,000 |
| Western Europe | $34,000 |
| Central and Western Asia | $27,000 |
| Arab States | $22,000 |
| Eastern Europe | $19,000 |
| Eastern Asia | $19,000 |
| Central America and the Caribbean | $10,000 |
| South-Eastern Asia | $8,000 |
| Southern Asia | $7,000 |
| Southern America | $7,000 |
| Sub-Saharan Africa | $5,000 |
| Northern Africa | $4,000 |
Unlock salary by role, level, and city — and compare to Sporty Group's industry peers.
- Sporty Group had 133 active job postings in 2025, a 28.3% increase (+33) from 2024.
- Sporty Group had 100 active job postings in 2024, a 74.0% increase (+54) from 2023.
- Sporty Group had 46 active job postings in 2023, a 27.2% increase from 2022.
- Hiring velocity in 2025: 41 new roles/month, up from 31 in 2024 and 23 in 2023. New metric
Sporty Group's hiring is accelerating: active job postings rose 28.3% in 2025 to 133, with new postings per month climbing from 23 in 2023 to 41 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Sporty Group's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Sporty Group growing?
- In 2025, Sporty Group's headcount grew 27.0% to 875 employees, up from 667 in 2024.
- Where are Sporty Group employees located?
- Most Sporty Group employees are based in Nigeria (22.4% of headcount), followed by the United Kingdom and Ghana.
- What is the average salary at Sporty Group?
- The average employee salary at Sporty Group is approximately $26.3k per year.
- How many people does Sporty Group hire per year?
- In 2025, Sporty Group opened roughly 492 new roles — about 41 per month.
- When was Sporty Group founded and where is it headquartered?
- Sporty Group was founded in 2013 and is headquartered in London, United Kingdom.
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