How many employees work at Smartly io Holding?
Smartly.io Holding Oy has approximately 907 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Smartly io Holding's total headcount has grown 13.7% from 797 employees in 2023 to 907 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Smartly io Holding hiring right now?
Yes, Smartly io Holding is actively hiring. Smartly io Holding had 95 active job postings in 2025, a 60.3% increase from 2024 — see job openings & hiring trends.
About Smartly io Holding's Workforce
Smartly io Holding Oy is an Information Technology Services company that employs 907 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers. Founded in 2013, the company is headquartered in Helsinki, Finland.
Smartly io Holding's workforce has grown 13.7% from 2023 to 2025, and is up 8.6% year over year in 2025. It rose from a low in 2023 Q3 and has since recovered. Its workforce is concentrated most in Finland (29.0%), followed by the Philippines (21.7%) and the United States (17.0%), with the United Kingdom noted as its fastest-growing location.
Smartly io Holding's largest groups by function are Finance and Operations (41.7%), Engineering (39%), and Sales and Marketing (19.3%), with Engineering the fastest-growing at 7.5%. The average tenure is 2.3 years. The average salary stands at $96,513, with regional medians ranging from $154,000 in Northern America to $21,000 in South-Eastern Asia.
Smartly io Holding's active job postings rose 60.3% in 2025 to 95, with postings per month cooling from 61 in 2023 to 47 in 2025. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Smartly io Holding
workforce metrics
Headcount
907
8.6% YoY
Avg. Salary
$96.5k
4.8% YoY
Tenure
2.3yr
0.4yr YoY
Growth Rate
8.6%
4.6pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smartly io Holding. Compare to peers, export the dataset, and access the full quarterly history.
- Smartly io Holding had 907 employees in 2025, a 8.6% increase (+75) from 2024.
- Smartly io Holding had 832 employees in 2024, a 4.1% increase (+34) from 2023.
- Smartly io Holding had 798 employees in 2023, a 2.5% increase (+19) from 2022.
Smartly io Holding's total workforce has grown from 797 employees in 2023 to 907 in 2025.
Smartly.io Holding Oy — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 907 | +75 | +8.6% |
| 2025 | Q3 | 891 | +69 | +8.1% |
| 2025 | Q2 | 871 | +38 | +4.4% |
| 2025 | Q1 | 844 | +34 | +4.2% |
| 2024 | Q4 | 832 | +34 | +4.1% |
| 2024 | Q3 | 822 | +36 | +4.5% |
| 2024 | Q2 | 833 | +36 | +4.4% |
| 2024 | Q1 | 810 | +13 | +1.5% |
| 2023 | Q4 | 798 | +19 | +2.5% |
| 2023 | Q3 | 786 | +23 | +3.0% |
| 2023 | Q2 | 797 | +5 | +0.7% |
| 2023 | Q1 | 797 | -55 | -6.7% |
Want to see Smartly io Holding's complete headcount history back to 2017, including quarterly breakdowns?
Finland accounts for the largest share of Smartly io Holding's global workforce with approximately 29% of total employees, followed by the Philippines and the United States. Smartly io Holding's headcount in the United Kingdom is growing fastest among its major locations, up 15.1% year over year in 2025.
Smartly io Holding employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Finland | 267 | 29.0% | +7.7% |
| Philippines | 200 | 21.7% | -0.0% |
| United States | 157 | 17.0% | -1.3% |
| United Kingdom | 87 | 9.5% | +15.1% |
| Germany | 82 | 9.0% | +0.5% |
| Singapore | 27 | 2.9% | +8.7% |
| Guatemala | 25 | 2.7% | +10.0% |
| United Arab Emirates | 12 | 1.3% | +5.5% |
| Netherlands | 11 | 1.2% | +25.6% |
| India | 9 | 1.0% | +11.8% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Smartly io Holding's largest employee groups are Finance and Operations (41.7%), Engineering (39.0%), and Sales and Marketing (19.3%).
Smartly io Holding employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 383 | 41.7% | +2.0% |
| Engineering | 358 | 39.0% | +7.5% |
| Sales and Marketing | 177 | 19.3% | -1.3% |
Compare Smartly io Holding's department mix to industry peers.
Smartly io Holding's average employee salary is $96,513 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in South-Eastern Asia, at a median of $21,000.
Smartly io Holding median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $154,000 |
| Arab States | $123,000 |
| Western Europe | $114,000 |
| Northern Europe | $96,000 |
| Pacific Islands | $95,000 |
| Southern Europe | $82,000 |
| Eastern Europe | $36,000 |
| Eastern Asia | $31,000 |
| Sub-Saharan Africa | $25,000 |
| Central America and the Caribbean | $23,000 |
| South-Eastern Asia | $21,000 |
| Southern Asia | $17,000 |
| Southern America | $15,000 |
Unlock salary by role, level, and city — and compare to Smartly io Holding's industry peers.
- Smartly io Holding had 95 active job postings in 2025, a 60.3% increase (+44) from 2024.
- Smartly io Holding had 51 active job postings in 2024, a 46.6% decline (-31) from 2023.
- Smartly io Holding had 82 active job postings in 2023, a 14.4% increase from 2022.
- Hiring velocity in 2025: 47 new roles/month, up from 40 in 2024 and 61 in 2023. New metric
Smartly io Holding's active job postings rose 60.3% in 2025 to 95, with new postings per month cooling from 61 in 2023 to 47 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Smartly io Holding's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Information Technology Services Companies by Employee Count
- How fast is Smartly io Holding growing?
- In 2025, Smartly io Holding's headcount grew 8.6% to 907 employees, up from 832 in 2024.
- Where are Smartly io Holding employees located?
- Most Smartly io Holding employees are based in Finland (29.0% of headcount), followed by the Philippines and the United States.
- What is the average salary at Smartly io Holding?
- The average employee salary at Smartly io Holding is approximately $96.5k per year.
- How many people does Smartly io Holding hire per year?
- In 2025, Smartly io Holding opened roughly 564 new roles — about 47 per month.
- When was Smartly io Holding founded and where is it headquartered?
- Smartly io Holding was founded in 2013 and is headquartered in Helsinki, Finland.
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