How many employees work at Smartly io Holding?
Smartly.io Holding Oy has approximately 943 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Smartly io Holding’s total headcount has grown 14.3% from 825 employees in 2023 to 943 in 2026.
Is Smartly io Holding hiring right now?
Yes, Smartly io Holding is actively hiring. Smartly io Holding had 133 active job postings in 2026, a 40.7% increase from 2025 — see job openings & hiring trends.
About Smartly io Holding’s Workforce
Smartly.io Holding Oy is an Information Technology Services company that employs 943 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 2013, the company is headquartered in Helsinki, Finland.
Smartly io Holding's workforce has grown 14.3% from 2023 to 2026, up 1.0% year over year in 2026. It fell to a low of 811 in 2023 Q3 before recovering. Its workforce is concentrated most in Finland (27.9%), followed by the Philippines (21.5%) and the United States (16.1%), with the United Kingdom, its fastest-growing location.
Smartly io Holding's largest functional groups are Finance and Operations (44.6%), Engineering (36.3%), and Sales and Marketing (19.0%), with Finance and Operations growing fastest (up 5.9%). Median employee tenure is 2.1 years. The average salary is $101,170, ranging from a median of $157,000 in Northern America to $21,000 in South-Eastern Asia.
Smartly io Holding's active job postings rose 40.7% in 2026 to 133, with new postings per month cooling from 68 in 2023 to 39 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of March 2026
Smartly io Holding workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smartly io Holding. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSmartly io Holding Annual Employee Count (2023-2026)
- Smartly io Holding had 943 employees in 2026, a 1.0% increase (+69) from 2025.
- Smartly io Holding had 935 employees in 2025, a 1.7% increase (+78) from 2024.
- Smartly io Holding had 857 employees in 2024, a 0.2% increase (+32) from 2023.
- Smartly io Holding had 825 employees in 2023, a 1.7% decline (+20) from 2022.
Smartly io Holding's total workforce has grown from 825 employees in 2023 to 943 in 2026.
Smartly.io Holding Oy quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 943 | +69 | +1.0% |
| 2025 | Q4 | 935 | +78 | +1.7% |
| 2025 | Q3 | 921 | +75 | +2.0% |
| 2025 | Q2 | 904 | +50 | +0.9% |
| 2025 | Q1 | 874 | +41 | +0.2% |
| 2024 | Q4 | 857 | +32 | +0.2% |
| 2024 | Q3 | 846 | +35 | +0.6% |
| 2024 | Q2 | 854 | +29 | -0.8% |
| 2024 | Q1 | 833 | +10 | -0.2% |
| 2023 | Q4 | 825 | +20 | -1.7% |
| 2023 | Q3 | 811 | +27 | -1.2% |
| 2023 | Q2 | 825 | +13 | +0.8% |
See Smartly io Holding's complete headcount history, including quarterly breakdowns.
Get the DataSmartly io Holding Employee Count by Country and Region (2026)
Finland accounts for the largest share of Smartly io Holding's global workforce with approximately 28% of total employees, followed by the Philippines and the United States. Smartly io Holding's headcount in the United Kingdom is growing fastest among its major locations, up 13.8% year over year in 2026.
Smartly io Holding employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Finland | 259 | 27.9% | +4.3% |
| Philippines | 200 | 21.5% | -1.9% |
| United States | 149 | 16.1% | -1.8% |
| United Kingdom | 96 | 10.3% | +13.8% |
| Germany | 87 | 9.4% | +3.3% |
| Guatemala | 26 | 2.8% | +12.8% |
| Singapore | 25 | 2.6% | +0.1% |
| Australia | 12 | 1.3% | +7.3% |
| United Arab Emirates | 12 | 1.3% | +5.6% |
| Netherlands | 11 | 1.2% | +25.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSmartly io Holding Employee Count by Department (2026)
- Finance and Operations44.6%
- Engineering36.3%
- Sales and Marketing19.0%
Smartly io Holding's largest employee groups are Finance and Operations (44.6%), Engineering (36.3%), and Sales and Marketing (19.0%).
Smartly io Holding employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 420 | 44.6% | +5.9% |
| Engineering | 342 | 36.3% | +2.4% |
| Sales and Marketing | 179 | 19.0% | -3.3% |
Compare Smartly io Holding's department mix to industry peers.
See Full DataSmartly io Holding Employee Salary by Region (2026)
Smartly io Holding's average employee salary is $101,170 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.6x the global average. Pay is lowest in South-Eastern Asia, at a median of $21,000.
Smartly io Holding median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern America | $157,000 |
| Western Europe | $115,000 |
| Pacific Islands | $104,000 |
| Northern Europe | $99,000 |
| Arab States | $96,000 |
| Southern Europe | $82,000 |
| Eastern Europe | $33,000 |
| Eastern Asia | $31,000 |
| Central America and the Caribbean | $22,000 |
| South-Eastern Asia | $21,000 |
| Sub-Saharan Africa | $20,000 |
| Southern America | $15,000 |
| Southern Asia | $14,000 |
Unlock salary by role, level, and city — and compare to Smartly io Holding's industry peers.
Unlock Salary DataSmartly io Holding Job Openings and Hiring Trends (2023-2026)
- Smartly io Holding had 133 active job postings in 2026, a 40.7% increase (+37) from 2025.
- Smartly io Holding had 96 active job postings in 2025, a 64.8% increase (+47) from 2024.
- Smartly io Holding had 49 active job postings in 2024, a 51.5% decline (-34) from 2023.
- Smartly io Holding had 83 active job postings in 2023, a 15.6% increase from 2022.
- Hiring velocity in 2026: 39 new roles/month, down from 47 in 2025 and 42 in 2024.
Smartly io Holding's active job postings rose 40.7% in 2026 to 133, with new postings per month cooling from 68 in 2023 to 39 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSmartly io Holding Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Smartly io Holding's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Smartly io Holding
- How fast is Smartly io Holding growing?
- In 2026, Smartly io Holding's headcount grew 1.0% to 943 employees, up from 874 in 2025.
- Where are Smartly io Holding employees located?
- Most Smartly io Holding employees are based in Finland (27.9% of headcount), followed by the Philippines and the United States.
- What is the average salary at Smartly io Holding?
- The average employee salary at Smartly io Holding is approximately $101.2k per year.
- How many people does Smartly io Holding hire per year?
- In 2026, Smartly io Holding opened roughly 468 new roles — about 39 per month.
- When was Smartly io Holding founded and where is it headquartered?
- Smartly io Holding was founded in 2013 and is headquartered in Helsinki, Finland.
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