How many employees work at Sina?
Sina Com has approximately 769 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Sina's total headcount has declined 2.0% from 785 employees in 2023 to 769 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
About Sina's Workforce
Sina Com is a Marketing and Advertising Services company based in Hong Kong, Hong Kong, founded in the industry of Marketing and Advertising Services, and employing 769 people as of December 2025. It is the 10th-largest by headcount among its peers.
Sina's workforce has declined 2.0% from 2023 to 2025 and fell 0.5% year over year in 2025. The company’s headcount sits at 769, with a recent low of 764 in 2025 Q3 before recovering. Sina’s geographic footprint is highly concentrated in China, which accounts for 65.2% of employees, followed by Iran at 5.8% and the United States at 4.7%, with Iran noted as its fastest-growing location.
Sina's largest groups by headcount are Finance and Operations (42.7%), Engineering (32.1%), and Sales and Marketing (25.2%), with Finance and Operations also showing the fastest growth at 0.8%. The average tenure across the workforce is 4 years. The average salary across all employees is $42,956, with regional medians of $79,000 in Northern America and $13,000 in Southern America.
Sourced from Revelio Labs workforce data.
As of December 2025
Sina
workforce metrics
Headcount
769
0.5% YoY
Avg. Salary
$43k
0.5% YoY
Tenure
4.0yr
0.0yr YoY
Growth Rate
-0.5%
0.7pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sina. Compare to peers, export the dataset, and access the full quarterly history.
- Sina had 769 employees in 2025, a 0.5% decline (-4) from 2024.
- Sina had 773 employees in 2024, a 1.2% decline (-10) from 2023.
- Sina had 783 employees in 2023, a 0.6% decline (-4) from 2022.
Sina's total workforce has grown from 764 employees in 2025 to 769 in 2025. Sina's headcount peaked at 796 in 2023 before declining in 2025 and recovering through 2025.
Sina Com — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 769 | -4 | -0.5% |
| 2025 | Q3 | 764 | -17 | -2.2% |
| 2025 | Q2 | 778 | -14 | -1.7% |
| 2025 | Q1 | 767 | -18 | -2.3% |
| 2024 | Q4 | 773 | -10 | -1.2% |
| 2024 | Q3 | 781 | -1 | -0.1% |
| 2024 | Q2 | 792 | -4 | -0.5% |
| 2024 | Q1 | 785 | +0 | +0.0% |
| 2023 | Q4 | 783 | -4 | -0.6% |
| 2023 | Q3 | 782 | -5 | -0.6% |
| 2023 | Q2 | 796 | -14 | -1.7% |
| 2023 | Q1 | 785 | -23 | -2.9% |
Want to see Sina's complete headcount history back to 2017, including quarterly breakdowns?
China accounts for the largest share of Sina's global workforce with approximately 65% of total employees, followed by Iran and the United States.
Sina employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| China | 501 | 65.2% | -1.0% |
| Iran | 45 | 5.8% | +0.0% |
| United States | 36 | 4.7% | +0.0% |
| India | 23 | 3.0% | +0.0% |
| Indonesia | 14 | 1.8% | +0.0% |
| Singapore | 11 | 1.4% | +0.0% |
| Brazil | 10 | 1.3% | +0.0% |
| Malaysia | 9 | 1.2% | +0.0% |
| Mexico | 9 | 1.2% | +0.0% |
| Tanzania | 9 | 1.2% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Sina's largest employee groups are Finance and Operations (42.7%), Engineering (32.1%), and Sales and Marketing (25.2%).
Sina employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 301 | 42.7% | +0.8% |
| Engineering | 226 | 32.1% | -3.3% |
| Sales and Marketing | 178 | 25.2% | -0.6% |
Compare Sina's department mix to industry peers.
Sina's average employee salary is $42,956 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.8x the global average. Pay is lowest in Southern America, at a median of $13,000.
Sina median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $79,000 |
| Western Europe | $59,000 |
| Eastern Asia | $43,000 |
| Northern Europe | $39,000 |
| Southern Europe | $36,000 |
| Central and Western Asia | $22,000 |
| Central America and the Caribbean | $18,000 |
| Southern Asia | $15,000 |
| South-Eastern Asia | $15,000 |
| Southern America | $13,000 |
| Northern Africa | $10,000 |
| Sub-Saharan Africa | $3,000 |
Unlock salary by role, level, and city — and compare to Sina's industry peers.
Similar Marketing and Advertising Services Companies by Employee Count
- How fast is Sina growing?
- In 2025, Sina's headcount shrank 0.5% to 769 employees, down from 773 in 2024.
- Where are Sina employees located?
- Most Sina employees are based in China (65.2% of headcount), followed by Iran and the United States.
- What is the average salary at Sina?
- The average employee salary at Sina is approximately $43k per year.
- When was Sina founded and where is it headquartered?
- Sina is headquartered in Hong Kong, Hong Kong.
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