How many employees work at Sina?
Sina Com has approximately 771 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sina’s total headcount has declined 1.8% from 784 employees in 2023 to 771 in 2026.
About Sina’s Workforce
Sina Com is a Marketing and Advertising Services company that employs 771 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. The company is headquartered in Hong Kong, Hong Kong.
Sina's workforce has declined 1.8% from 2023 to 2026, though it is up 1.3% year over year in 2026. It fell to a low of 758 in 2025 Q1 before recovering. Its workforce is concentrated most in China (65.7%), followed by Iran (5.9%) and the United States (4.7%), with the United States, its fastest-growing location, up 2.2%.
Sina's largest functional groups are Finance and Operations (42.1%), Engineering (32.6%), and Sales and Marketing (25.3%), with Sales and Marketing growing fastest (up 2.4%). Median employee tenure is 4.0 years. The average salary is $42,429, ranging from a median of $78,000 in Northern America to $13,000 in Southern America.
Sourced from Revelio Labs workforce data.
As of March 2026
Sina workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sina. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSina Annual Employee Count (2023-2026)
- Sina had 771 employees in 2026, a 1.3% increase (+13) from 2025.
- Sina had 761 employees in 2025, a 0.6% decline (-2) from 2024.
- Sina had 763 employees in 2024, a 0.3% decline (-10) from 2023.
- Sina had 773 employees in 2023, a 2.0% increase (-3) from 2022.
Sina's total workforce has grown from 758 employees in 2025 to 771 in 2026. Sina's headcount peaked at 784 in 2023 before declining in 2025 and recovering through 2026.
Sina Com quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 771 | +13 | +1.3% |
| 2025 | Q4 | 761 | -2 | -0.6% |
| 2025 | Q3 | 759 | -12 | -1.5% |
| 2025 | Q2 | 769 | -12 | -1.6% |
| 2025 | Q1 | 758 | -17 | -1.1% |
| 2024 | Q4 | 763 | -10 | -0.3% |
| 2024 | Q3 | 771 | -1 | +0.6% |
| 2024 | Q2 | 781 | -3 | +1.1% |
| 2024 | Q1 | 775 | +1 | +1.3% |
| 2023 | Q4 | 773 | -3 | +2.0% |
| 2023 | Q3 | 772 | -4 | +2.3% |
| 2023 | Q2 | 784 | -16 | +0.3% |
See Sina's complete headcount history, including quarterly breakdowns.
Get the DataSina Employee Count by Country and Region (2026)
China accounts for the largest share of Sina's global workforce with approximately 66% of total employees, followed by Iran and the United States. Sina's headcount in the United States is growing fastest among its major locations, up 2.2% year over year in 2026.
Sina employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| China | 506 | 65.7% | +0.3% |
| Iran | 46 | 5.9% | +0.0% |
| United States | 36 | 4.7% | +2.2% |
| India | 26 | 3.4% | +0.0% |
| Indonesia | 13 | 1.7% | +0.0% |
| Singapore | 11 | 1.4% | +0.0% |
| Brazil | 10 | 1.3% | +0.0% |
| Malaysia | 9 | 1.2% | +0.0% |
| Mexico | 9 | 1.2% | +0.0% |
| Tanzania | 8 | 1.1% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSina Employee Count by Department (2026)
- Finance and Operations42.1%
- Engineering32.6%
- Sales and Marketing25.3%
Sina's largest employee groups are Finance and Operations (42.1%), Engineering (32.6%), and Sales and Marketing (25.3%).
Sina employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 298 | 42.1% | +0.6% |
| Engineering | 231 | 32.6% | -2.1% |
| Sales and Marketing | 179 | 25.3% | +2.4% |
Compare Sina's department mix to industry peers.
See Full DataSina Employee Salary by Region (2026)
Sina's average employee salary is $42,429 globally. Employees in Northern America receive the highest compensation, with median pay approximately 1.8x the global average. Pay is lowest in Southern America, at a median of $13,000.
Sina median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern America | $78,000 |
| Northern Europe | $67,000 |
| Western Europe | $59,000 |
| Eastern Asia | $43,000 |
| Southern Europe | $36,000 |
| Central and Western Asia | $22,000 |
| Central America and the Caribbean | $18,000 |
| Southern Asia | $15,000 |
| South-Eastern Asia | $15,000 |
| Southern America | $13,000 |
| Northern Africa | $10,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Sina's industry peers.
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Frequently Asked Questions About Sina
- How fast is Sina growing?
- In 2026, Sina's headcount grew 1.3% to 771 employees, up from 758 in 2025.
- Where are Sina employees located?
- Most Sina employees are based in China (65.7% of headcount), followed by Iran and the United States.
- What is the average salary at Sina?
- The average employee salary at Sina is approximately $42.4k per year.
- When was Sina founded and where is it headquartered?
- Sina is headquartered in Hong Kong, Hong Kong.
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