How many employees work at self?
self has approximately 488 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. self's total headcount has grown 47.2% from 332 employees in 2023 to 488 in 2026.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published July 2026
About self's Workforce
self is a Wellness Products company based in an industry that aligns with Wellness Products, founded in 2020. It has 488 employees worldwide as of March 2026 and ranks 8th by headcount among its peers.
self’s workforce expanded by 47.2% from 2023 to 2026, and it grew 11.0% year over year in 2026. The geographic composition shows India as the largest share at 33.1%, followed by the United States at 19.1% and Egypt at 9.3%, with South Africa identified as the fastest-growing location.
self’s largest groups by headcount are Finance and Operations at 47.0%, Engineering at 31.3%, and Sales and Marketing at 21.7%, with Finance and Operations also the fastest-growing group, up 3.3%. The median tenure across the workforce is 3.5 years. The average salary across all employees is $25,174, with regional medians including $54,000 in Northern America and $5,000 in Southern Asia.
Sourced from Revelio Labs workforce data.
As of March 2026
self
workforce metrics
Headcount
488
11.0% YoY
Avg. Salary
$25.2k
2.7% YoY
Tenure
3.5yr
0.6yr YoY
Growth Rate
11.0%
1.8pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for self. Compare to peers, export the dataset, and access the full quarterly history.
- self had 488 employees in 2026, a 11.0% increase (+51) from 2025.
- self had 488 employees in 2025, a 10.8% increase (+50) from 2024.
- self had 438 employees in 2024, a 12.8% increase (+53) from 2023.
- self had 385 employees in 2023, a 13.3% increase (+48) from 2022.
self's total workforce has grown from 332 employees in 2023 to 488 in 2026.
self — quarterly employee count (2023–2026)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 488 | +51 | +11.0% |
| 2025 | Q4 | 488 | +50 | +10.8% |
| 2025 | Q3 | 493 | +70 | +15.3% |
| 2025 | Q2 | 472 | +49 | +11.0% |
| 2025 | Q1 | 437 | +52 | +12.8% |
| 2024 | Q4 | 438 | +53 | +12.8% |
| 2024 | Q3 | 423 | +59 | +14.9% |
| 2024 | Q2 | 423 | +91 | +24.3% |
| 2024 | Q1 | 385 | +62 | +17.3% |
| 2023 | Q4 | 385 | +48 | +13.3% |
| 2023 | Q3 | 364 | +54 | +16.2% |
| 2023 | Q2 | 332 | +35 | +11.1% |
Want to see self's complete headcount history back to 2008, including quarterly breakdowns?
India accounts for the largest share of self's global workforce with approximately 33% of total employees, followed by the United States and Egypt. self's headcount in South Africa is growing fastest among its major locations, up 18.8% year over year in 2026.
self employees by country — 2026
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 160 | 33.1% | +0.7% |
| United States | 93 | 19.1% | +10.7% |
| Egypt | 45 | 9.3% | +14.0% |
| Ethiopia | 32 | 6.6% | +0.0% |
| Nigeria | 24 | 5.0% | -8.7% |
| Philippines | 22 | 4.6% | +0.0% |
| Uganda | 20 | 4.1% | +0.0% |
| South Africa | 19 | 3.9% | +18.8% |
| Kenya | 14 | 2.9% | +0.0% |
| Canada | 13 | 2.6% | +14.9% |
Drill into city-level data, hiring trends by region and historic geographic shifts
self's largest employee groups are Finance and Operations (47.0%), Engineering (31.3%), and Sales and Marketing (21.7%).
self employees by department — 2026
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 225 | 47.0% | +3.3% |
| Engineering | 150 | 31.3% | +0.8% |
| Sales and Marketing | 104 | 21.7% | -2.4% |
Compare self's department mix to industry peers.
self's average employee salary is $25,174 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.1x the global average. Pay is lowest in Southern Asia, at a median of $5,000.
self median employee salary by region — 2026 (USD)
| Region | Median Salary |
|---|---|
| Northern America | $54,000 |
| Northern Europe | $52,000 |
| Sub-Saharan Africa | $7,000 |
| South-Eastern Asia | $6,000 |
| Northern Africa | $6,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to self's industry peers.
Similar Wellness Products Companies by Employee Count
- How fast is self growing?
- In 2026, self's headcount grew 11.0% to 488 employees, up from 437 in 2025.
- Where are self employees located?
- Most self employees are based in India (33.1% of headcount), followed by the United States and Egypt.
- What is the average salary at self?
- The average employee salary at self is approximately $25.2k per year.
- When was self founded and where is it headquartered?
- self was founded in 2020.
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