Niely Cosméticos has 567 employees, according to Revelio Labs workforce intelligence data. The YoY growth rate is -1.5%.
Data source: Revelio Labs Coverage: Global workforce Latest update: December 2025
Created more than years ago by Daniel de Jesus (president), Niely has boldness in its DNA. The brand, which was born in Nova Iguaçu, is today one of the main Brazilian industries in the cosmetics sector with more than a thousand employees and three brands of great success - Niely Gold, Cor&Ton and Permanente Afro. According to data from the ACNielsen Research Institute, Cor&Ton is the leading brand in sales volume in the cream coloring segment ( Source: Nielsen Research – Period from Sep/ to February/ ( Share – Volume % - Total Brazil – INA+INFC. The company is also among the three largest post-shampoo manufacturers, and among the five largest shampoo manufacturers in the country with the Niely Gold line (Jan-Feb/ - T. Brasil - INA+ INFC - share volume - Instituto Nielsen. Permanente Afro is over years old and is a highly successful line in the transformation market. Expected revenue for the year is R$ million and the plans are ambitious, the goal is to invest in the next five years, R$ million in expanding its facilities, at a new address: a thousand square meter plot of land in Santa Rita, Nova Iguaçu. In , a new industrial unit for the manufacture of cosmetics will be built, with investments valued at R$ .
As of December 2025
Niely Cosmeticos
workforce metrics
Headcount
567
Avg. Salary
$6.5k
Tenure
6.8yr
Growth Rate
-1.5%
Hiring Rate
Attrition Rate
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Interactive chart of Niely Cosmeticos annual worldwide employee count from 2023 to 2025.
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