How many employees work at GOOD?
MASAP has approximately 734 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. GOOD’s total headcount has declined 0.6% from 738 employees in 2023 to 734 in 2026.
Is GOOD hiring right now?
Yes, GOOD is actively hiring. GOOD had 4 active job postings in 2026, a 66.7% decline from 2025 — see job openings & hiring trends.
About GOOD’s Workforce
MASAP is a Food and Beverage company that employs 734 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Cape Town, South Africa.
GOOD's workforce has declined 0.6% from 2023 to 2026, though it is up 0.1% year over year in 2026. Its workforce is concentrated most in India (41.2%), followed by the United States (9.2%) and Pakistan (7.1%), with India, its fastest-growing location.
GOOD's largest functional groups are Engineering (39.5%), Finance and Operations (37.9%), and Sales and Marketing (22.6%). Median employee tenure is 1.3 years. The average salary is $19,880, ranging from a median of $56,000 in Northern America to $4,000 in Southern Asia.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of March 2026
GOOD workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GOOD. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGOOD Annual Employee Count (2023-2026)
- GOOD had 734 employees in 2026, a 0.1% increase (-3) from 2025.
- GOOD had 734 employees in 2025, a 0.1% increase (-1) from 2024.
- GOOD had 735 employees in 2024, a 0.4% decline (-4) from 2023.
- GOOD had 739 employees in 2023, a 0% no change (-4) from 2022.
GOOD's total workforce has declined from 738 employees in 2023 to 734 in 2026. GOOD's headcount peaked at 739 in 2025.
MASAP quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 734 | -3 | +0.1% |
| 2025 | Q4 | 734 | -1 | +0.1% |
| 2025 | Q3 | 737 | +2 | +0.5% |
| 2025 | Q2 | 739 | +5 | +0.7% |
| 2025 | Q1 | 737 | +1 | -0.4% |
| 2024 | Q4 | 735 | -4 | -0.4% |
| 2024 | Q3 | 735 | -4 | -0.4% |
| 2024 | Q2 | 734 | -4 | -0.5% |
| 2024 | Q1 | 736 | -2 | +0.0% |
| 2023 | Q4 | 739 | -4 | +0.0% |
| 2023 | Q3 | 739 | -4 | +0.0% |
| 2023 | Q2 | 738 | -5 | +0.0% |
See GOOD's complete headcount history, including quarterly breakdowns.
Get the DataGOOD Employee Count by Country and Region (2026)
India accounts for the largest share of GOOD's global workforce with approximately 41% of total employees, followed by the United States and Pakistan.
GOOD employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 302 | 41.2% | +0.0% |
| United States | 67 | 9.2% | +0.0% |
| Pakistan | 52 | 7.1% | +0.0% |
| United Kingdom | 21 | 2.9% | +0.0% |
| Nigeria | 15 | 2.0% | +0.0% |
| Saudi Arabia | 14 | 2.0% | +0.0% |
| Myanmar | 14 | 1.9% | +0.0% |
| Indonesia | 14 | 1.9% | +0.0% |
| France | 13 | 1.8% | -18.3% |
| Canada | 13 | 1.7% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGOOD Employee Count by Department (2026)
- Engineering39.5%
- Finance and Operations37.9%
- Sales and Marketing22.6%
GOOD's largest employee groups are Engineering (39.5%), Finance and Operations (37.9%), and Sales and Marketing (22.6%).
GOOD employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 194 | 39.5% | -0.6% |
| Finance and Operations | 185 | 37.9% | +0.0% |
| Sales and Marketing | 111 | 22.6% | -2.1% |
Compare GOOD's department mix to industry peers.
See Full DataGOOD Employee Salary by Region (2026)
GOOD's average employee salary is $19,880 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.8x the global average. Pay is lowest in Southern Asia, at a median of $4,000.
GOOD median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $56,000 |
| Northern America | $56,000 |
| Pacific Islands | $45,000 |
| Western Europe | $45,000 |
| Southern Europe | $41,000 |
| Arab States | $29,000 |
| Eastern Europe | $23,000 |
| Eastern Asia | $20,000 |
| Northern Africa | $15,000 |
| Central and Western Asia | $15,000 |
| Sub-Saharan Africa | $11,000 |
| South-Eastern Asia | $10,000 |
| Southern America | $8,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to GOOD's industry peers.
Unlock Salary DataGOOD Job Openings and Hiring Trends (2023-2026)
- GOOD had 4 active job postings in 2026, a 66.7% decline (-4) from 2025.
- GOOD had 8 active job postings in 2025, a 31.6% decline (-3) from 2024.
- GOOD had 11 active job postings in 2024, a 31.6% increase (+3) from 2023.
- GOOD had 8 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 9 new roles/month, up from 6 in 2025 and 5 in 2024.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataGOOD Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across GOOD's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About GOOD
- How fast is GOOD growing?
- In 2026, GOOD's headcount grew 0.1% to 734 employees, down from 737 in 2025.
- Where are GOOD employees located?
- Most GOOD employees are based in India (41.2% of headcount), followed by the United States and Pakistan.
- What is the average salary at GOOD?
- The average employee salary at GOOD is approximately $19.9k per year.
- How many people does GOOD hire per year?
- In 2026, GOOD opened roughly 108 new roles — about 9 per month.
- When was GOOD founded and where is it headquartered?
- GOOD was founded in 2011 and is headquartered in Cape Town, South Africa.
Speak with a workforce expert about GOOD.
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