How many employees work at GOOD?
MASAP has approximately 703 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. GOOD's total headcount has declined 0.9% from 709 employees in 2023 to 703 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is GOOD hiring right now?
Yes, GOOD is actively hiring. GOOD had 8 active job postings in 2025, a 31.6% decline from 2024 — see job openings & hiring trends.
About GOOD's Workforce
MASAP is a Food and Beverage company that employs 703 people worldwide as of December 2025. It is the 10th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Cape Town, South Africa.
MASAP's workforce has declined 0.9% from 2023 to 2025, down 0.2% year over year in 2025. Its workforce is concentrated most in India (41.5%), followed by the United States (9.4%) and Pakistan (7.1%), with India as its fastest-growing location.
MASAP's largest functional groups are Engineering (39.1%), Finance and Operations (38.2%), and Sales and Marketing (22.6%). Median employee tenure is 1.3 years. The average salary is $19,874, ranging from a median of $56,000 in Northern America to $4,000 in Southern Asia.
MASAP's active job postings fell 31.6% in 2025 to 8, with new postings per month climbing from 2 in 2023 to 6 in 2025. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
As of December 2025
GOOD
workforce metrics
Headcount
703
0.2% YoY
Avg. Salary
$19.9k
0.2% YoY
Tenure
1.3yr
0.0yr YoY
Growth Rate
-0.2%
0.5pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GOOD. Compare to peers, export the dataset, and access the full quarterly history.
- GOOD had 703 employees in 2025, a 0.2% decline (-2) from 2024.
- GOOD had 705 employees in 2024, a 0.7% decline (-5) from 2023.
- GOOD had 710 employees in 2023, a 0.3% decline (-2) from 2022.
GOOD's total workforce has declined from 709 employees in 2023 to 703 in 2025.
MASAP — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 703 | -2 | -0.2% |
| 2025 | Q3 | 704 | -1 | -0.0% |
| 2025 | Q2 | 707 | +3 | +0.3% |
| 2025 | Q1 | 705 | -2 | -0.4% |
| 2024 | Q4 | 705 | -5 | -0.7% |
| 2024 | Q3 | 705 | -5 | -0.7% |
| 2024 | Q2 | 704 | -5 | -0.7% |
| 2024 | Q1 | 707 | -2 | -0.3% |
| 2023 | Q4 | 710 | -2 | -0.3% |
| 2023 | Q3 | 710 | -2 | -0.3% |
| 2023 | Q2 | 709 | -3 | -0.4% |
| 2023 | Q1 | 709 | -3 | -0.4% |
Want to see GOOD's complete headcount history back to 2017, including quarterly breakdowns?
India accounts for the largest share of GOOD's global workforce with approximately 42% of total employees, followed by the United States and Pakistan.
GOOD employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| India | 291 | 41.5% | +0.0% |
| United States | 66 | 9.4% | +0.0% |
| Pakistan | 50 | 7.1% | +0.0% |
| United Kingdom | 19 | 2.7% | +0.0% |
| Nigeria | 14 | 2.1% | +0.0% |
| Indonesia | 13 | 1.9% | +0.0% |
| Myanmar | 13 | 1.9% | +0.0% |
| Saudi Arabia | 13 | 1.8% | +0.0% |
| Canada | 12 | 1.8% | +0.0% |
| France | 12 | 1.8% | -12.4% |
Drill into city-level data, hiring trends by region and historic geographic shifts
GOOD's largest employee groups are Engineering (39.1%), Finance and Operations (38.2%), and Sales and Marketing (22.6%).
GOOD employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Engineering | 184 | 39.1% | -0.9% |
| Finance and Operations | 180 | 38.2% | +0.0% |
| Sales and Marketing | 106 | 22.6% | -0.7% |
Compare GOOD's department mix to industry peers.
GOOD's average employee salary is $19,874 globally. Employees in Northern America receive the highest compensation, with median pay approximately 2.8x the global average. Pay is lowest in Southern Asia, at a median of $4,000.
GOOD median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $59,000 |
| Northern America | $56,000 |
| Western Europe | $45,000 |
| Pacific Islands | $45,000 |
| Southern Europe | $38,000 |
| Arab States | $30,000 |
| Eastern Europe | $23,000 |
| Eastern Asia | $20,000 |
| Central and Western Asia | $15,000 |
| Northern Africa | $15,000 |
| Sub-Saharan Africa | $11,000 |
| South-Eastern Asia | $10,000 |
| Southern America | $8,000 |
| Southern Asia | $4,000 |
Unlock salary by role, level, and city — and compare to GOOD's industry peers.
- GOOD had 8 active job postings in 2025, a 31.6% decline (-3) from 2024.
- GOOD had 11 active job postings in 2024, a 31.6% increase (+3) from 2023.
- GOOD had 8 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2025: 6 new roles/month, up from 5 in 2024 and 2 in 2023. New metric
GOOD's active job postings fell 31.6% in 2025 to 8, with new postings per month climbing from 2 in 2023 to 6 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across GOOD's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Food and Beverage Companies by Employee Count
- How fast is GOOD growing?
- In 2025, GOOD's headcount shrank 0.2% to 703 employees, down from 705 in 2024.
- Where are GOOD employees located?
- Most GOOD employees are based in India (41.5% of headcount), followed by the United States and Pakistan.
- What is the average salary at GOOD?
- The average employee salary at GOOD is approximately $19.9k per year.
- How many people does GOOD hire per year?
- In 2025, GOOD opened roughly 72 new roles — about 6 per month.
- When was GOOD founded and where is it headquartered?
- GOOD was founded in 2011 and is headquartered in Cape Town, South Africa.
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