How many employees work at Stuff?
Stuff Ltd. has approximately 491 total employees worldwide as of December 2025, according to Revelio Labs workforce intelligence data. Stuff's total headcount has declined 11.1% from 552 employees in 2023 to 491 in 2025.
Data source: Revelio LabsCoverage: Global workforce, 2023–2026Published June 2026
Is Stuff hiring right now?
Yes, Stuff is actively hiring. Stuff had 17 active job postings in 2025, a 177.8% increase from 2024 — see job openings & hiring trends.
About Stuff's Workforce
Stuff Ltd. is a Media and Entertainment company that employs 491 people worldwide as of December 2025. It is the 11th-largest by headcount among its peers. Founded in 2003, the company is headquartered in Wellington, New Zealand.
Stuff's workforce has declined 11.1% from 2023 to 2025, though it is up 0.1% year over year in 2025. It fell to a low of 487 in 2025 Q3 before recovering. Stuff's workforce is concentrated most in New Zealand (45.2%), followed by the United States (36.3%) and Australia (6.4%), with Barbados, its fastest-growing location.
Stuff's largest functional groups are Finance and Operations (50.4%), Engineering (31.0%), and Sales and Marketing (18.6%), with Finance and Operations growing fastest (up 1.2%). Median employee tenure is 2.5 years. The average salary is $56,892, ranging from a median of $52,000 in Northern America to $11,000 in South-Eastern Asia.
Stuff's active job postings rose 177.8% in 2025 to 17, with new postings per month climbing from 16 in 2023 to 34 in 2025. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
As of December 2025
Stuff
workforce metrics
Headcount
491
0.1% YoY
Avg. Salary
$56.9k
0.5% YoY
Tenure
2.5yr
0.2yr YoY
Growth Rate
0.1%
7.0pts YoY
Hiring Rate
Attrition Rate
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Stuff. Compare to peers, export the dataset, and access the full quarterly history.
- Stuff had 491 employees in 2025, a 0.1% increase (+1) from 2024.
- Stuff had 490 employees in 2024, a 6.9% decline (-36) from 2023.
- Stuff had 526 employees in 2023, a 5.7% decline (-31) from 2022.
Stuff's total workforce has grown from 487 employees in 2025 to 491 in 2025. Stuff's headcount peaked at 552 in 2023 before declining in 2025 and recovering through 2025.
Stuff Ltd. — quarterly employee count (2023–2025)
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2025 | Q4 | 491 | +1 | +0.1% |
| 2025 | Q3 | 487 | -22 | -4.5% |
| 2025 | Q2 | 490 | -33 | -6.5% |
| 2025 | Q1 | 488 | -31 | -6.2% |
| 2024 | Q4 | 490 | -36 | -6.9% |
| 2024 | Q3 | 509 | -22 | -4.2% |
| 2024 | Q2 | 523 | -22 | -4.1% |
| 2024 | Q1 | 519 | -33 | -6.2% |
| 2023 | Q4 | 526 | -31 | -5.7% |
| 2023 | Q3 | 531 | -27 | -4.9% |
| 2023 | Q2 | 545 | -12 | -2.2% |
| 2023 | Q1 | 552 | -12 | -2.1% |
Want to see Stuff's complete headcount history back to 2017, including quarterly breakdowns?
New Zealand accounts for the largest share of Stuff's global workforce with approximately 45% of total employees, followed by the United States and Australia. Stuff's headcount in Barbados is growing fastest among its major locations, up 8.3% year over year in 2025.
Stuff employees by country — 2025
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| New Zealand | 227 | 45.2% | +1.3% |
| United States | 183 | 36.3% | +0.0% |
| Australia | 32 | 6.4% | +0.0% |
| Canada | 21 | 4.1% | +0.0% |
| United Kingdom | 14 | 2.8% | +0.0% |
| Barbados | 3 | 0.6% | +8.3% |
| Malaysia | 3 | 0.6% | +0.0% |
| Philippines | 2 | 0.5% | +0.0% |
| Singapore | 2 | 0.4% | +0.0% |
| India | 2 | 0.3% | +0.0% |
Drill into city-level data, hiring trends by region and historic geographic shifts
Stuff's largest employee groups are Finance and Operations (50.4%), Engineering (31.0%), and Sales and Marketing (18.6%).
Stuff employees by department — 2025
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 177 | 50.4% | +1.2% |
| Engineering | 109 | 31.0% | +1.1% |
| Sales and Marketing | 65 | 18.6% | -1.6% |
Compare Stuff's department mix to industry peers.
Stuff's average employee salary is $56,892 globally. Employees in Northern America receive the highest compensation. Pay is lowest in South-Eastern Asia, at a median of $11,000.
Stuff median employee salary by region — 2025 (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $94,000 |
| Eastern Asia | $55,000 |
| Arab States | $53,000 |
| Northern America | $52,000 |
| Pacific Islands | $50,000 |
| Northern Europe | $43,000 |
| Eastern Europe | $33,000 |
| Central America and the Caribbean | $19,000 |
| Southern Europe | $16,000 |
| Sub-Saharan Africa | $16,000 |
| South-Eastern Asia | $11,000 |
| Southern America | $10,000 |
| Southern Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Stuff's industry peers.
- Stuff had 17 active job postings in 2025, a 177.8% increase (+16) from 2024.
- Stuff had 1 active job postings in 2024, a 166.7% decline (-10) from 2023.
- Stuff had 11 active job postings in 2023, a 42.9% decline from 2022.
- Hiring velocity in 2025: 34 new roles/month, up from 12 in 2024 and 16 in 2023. New metric
Stuff's hiring is accelerating: active job postings rose 177.8% in 2025 to 17, with new postings per month climbing from 16 in 2023 to 34 in 2025.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Revelio Labs tracks employee sentiment across Stuff's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2025.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Similar Media and Entertainment Companies by Employee Count
- How fast is Stuff growing?
- In 2025, Stuff's headcount grew 0.1% to 491 employees, up from 490 in 2024.
- Where are Stuff employees located?
- Most Stuff employees are based in New Zealand (45.2% of headcount), followed by the United States and Australia.
- What is the average salary at Stuff?
- The average employee salary at Stuff is approximately $56.9k per year.
- How many people does Stuff hire per year?
- In 2025, Stuff opened roughly 408 new roles — about 34 per month.
- When was Stuff founded and where is it headquartered?
- Stuff was founded in 2003 and is headquartered in Wellington, New Zealand.
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