How many employees work at Betika?
Betika has approximately 576 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Betika’s total headcount has grown 1.3% from 569 employees in 2023 to 576 in 2026.
Is Betika hiring right now?
No, Betika is not actively hiring. Betika had 0 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About Betika’s Workforce
Betika
Betika is a Media and Entertainment company founded in 2016 and based in Nairobi, Kenya. It has a workforce of 576 people worldwide as of March 2026 and sits as the 7th-largest by headcount among its peers.
Betika’s workforce grew 1.3% from 2023 to 2026, and year over year it is up 0.8% in 2026. The headcount reached a low of 559 in 2025 Q1 before recovering. Geographically, the bulk of staff are in Kenya (57.6%), followed by Tanzania (9.3%) and Ethiopia (5.9%), with the United Arab Emirates identified as its fastest-growing location.
Betika’s largest groups by headcount are Finance and Operations (51.3%), Engineering (31.5%), and Sales and Marketing (17.2%), with Finance and Operations also posting the fastest growth at 2.2%. The average tenure is 2.3 years, and the average salary is $17,728, with regional medians showing $93,000 in Arab States and $6,000 in Sub-Saharan Africa.
Betika’s hiring activity has held flat through 2026 Q1, with postings year over year flat, and the latest postings count is 0. Employee sentiment is negative and trending downward.
Sourced from Revelio Labs workforce data.
- Headquarters
- Nairobi, Kenya
- Founded
- 2016
- Industry
- Media and Entertainment
- Employees
- 576
- YoY
- +0.8% (+17)
As of March 2026
Betika workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Betika. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBetika Annual Employee Count (2023-2026)
- Betika had 576 employees in 2026, a 0.8% increase (+17) from 2025.
- Betika had 573 employees in 2025, a 0.5% increase (+10) from 2024.
- Betika had 563 employees in 2024, a 5.8% decline (-26) from 2023.
- Betika had 589 employees in 2023, a 0.8% increase (+26) from 2022.
Betika's total workforce has grown from 559 employees in 2025 to 576 in 2026. Betika's headcount peaked at 589 in 2023 before declining in 2025 and recovering through 2026.
Betika quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 576 | +17 | +0.8% |
| 2025 | Q4 | 573 | +10 | +0.5% |
| 2025 | Q3 | 562 | -25 | -4.0% |
| 2025 | Q2 | 568 | -10 | -4.2% |
| 2025 | Q1 | 559 | -24 | -4.2% |
| 2024 | Q4 | 563 | -26 | -5.8% |
| 2024 | Q3 | 587 | +14 | -1.9% |
| 2024 | Q2 | 578 | +9 | -1.5% |
| 2024 | Q1 | 583 | +16 | -2.6% |
| 2023 | Q4 | 589 | +26 | +0.8% |
| 2023 | Q3 | 573 | +13 | +0.7% |
| 2023 | Q2 | 569 | +33 | +4.0% |
See Betika's complete headcount history, including quarterly breakdowns.
Get the DataBetika Employee Count by Country and Region (2026)
Kenya accounts for the largest share of Betika's global workforce with approximately 58% of total employees, followed by Tanzania and Ethiopia. Betika's headcount in the United Arab Emirates is growing fastest among its major locations, up 36.5% year over year in 2026.
Betika employees by country
| Country | Employees | % of Total | YoY % |
|---|---|---|---|
| Kenya | 325 | 57.6% | -1.4% |
| Tanzania | 53 | 9.3% | +7.0% |
| Ethiopia | 33 | 5.9% | +0.0% |
| United Arab Emirates | 31 | 5.5% | +36.5% |
| South Africa | 25 | 4.4% | -2.5% |
| Malawi | 16 | 2.8% | -4.5% |
| Congo - Democratic Republic of the Congo | 15 | 2.6% | +0.0% |
| Zambia | 15 | 2.6% | +1.8% |
| Ghana | 13 | 2.3% | -8.2% |
| Nigeria | 11 | 2.0% | +0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBetika Employee Count by Department (2026)
Betika's largest employee groups are Finance and Operations (51.3%), Engineering (31.5%), and Sales and Marketing (17.2%).
Betika employees by department
| Department | Employees | % of Total | YoY % |
|---|---|---|---|
| Finance and Operations | 291 | 51.3% | +2.2% |
| Engineering | 178 | 31.5% | -1.2% |
| Sales and Marketing | 97 | 17.2% | +1.1% |
Compare Betika's department mix to industry peers.
See Full DataBetika Employee Salary by Region (2026)
Betika's average employee salary is $17,728 globally. Employees in Arab States receive the highest compensation, with median pay approximately 5.2x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $6,000.
Betika median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Arab States | $93,000 |
| Southern Europe | $68,000 |
| Northern Europe | $64,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Betika's industry peers.
Unlock Salary DataBetika Job Openings and Hiring Trends (2023-2026)
- Betika had 0 active job postings in 2026, a 0% no change from 2025.
- Betika had 0 active job postings in 2025, a 200.0% decline (-1) from 2024.
- Betika had 1 active job postings in 2024, a 0% no change from 2023.
- Betika had 1 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 0 new roles/month, up from 0 in 2025 and 1 in 2024.
Betika's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBetika Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Betika's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Media and Entertainment Companies by Employee Count
Frequently Asked Questions About Betika
- How fast is Betika growing?
- In 2026, Betika's headcount grew 0.8% to 576 employees, up from 559 in 2025.
- Where are Betika employees located?
- Most Betika employees are based in Kenya (57.6% of headcount), followed by Tanzania and Ethiopia.
- What is the average salary at Betika?
- The average employee salary at Betika is approximately $17.7k per year.
- How many people does Betika hire per year?
- In 2026, Betika opened roughly 0 new roles — about 0 per month.
- When was Betika founded and where is it headquartered?
- Betika was founded in 2016 and is headquartered in Nairobi, Kenya.
Speak with a workforce expert about Betika.
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